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|Articles - November 2011|
|Wednesday, October 19, 2011|
Page 1 of 2
By Ron Knox
The wall-sized whiteboard inside Portland’s DoJo Agency is dotted with what have become the most important words in Portland’s ever-dynamic media ecosystem: Facebook. Twitter. LinkedIn. Maybe you’ve heard of them.
Rachel Selin, co-owner of the agency, sits on the arm of a couch and tries to explain how the agency got here. From the time she and her husband, Jeff, launched the boutique advertising agency in 2009, she says the agency has understood that weaving social media into everything its 20-or-so clients do is not only helpful, but at this point, necessary. “You can’t do the job well without incorporating the social media aspect,” she says.
She’s far from alone. Over the past few years, the exponential growth of Twitter and Facebook has given rise to scores of boutique agencies acting as de facto voice coaches for clients navigating the often-choppy waters of the social web. Although the market has yet to be studied closely, Jamie Sexton, who heads the Portland Advertising Federation, says that over the past few years, she’s seen “wonderful growth” in the number of boutiques and individuals focusing on social media. And she expects that growth to continue.
Now, Portland’s new crop of marketing firms are all working to carve out a niche for themselves, attempting to zero in on clients from among the state’s more than 300,000 small businesses, many of whom can’t afford the services of the city’s bevy of big, talented but typically expensive advertising shops.
The need is certainly there, Sexton says. For businesses large and small, Twitter and Facebook have become home for everyone’s customers, not just a segment of the population or a niche market. Sexton and others say that to promote and, at times, defend their brands, they have to be there, engaging in the social web’s perpetual conversation.
But knowing exactly how to do that can be a confusing proposition. The social media ecosystem is a lava lamp of constantly shifting and changing platforms, all with their own specific — or, in some cases, amorphous — uses. And wading into social media raises a slew of questions. What are best practices? What are the ethics? Trouble is, very few know what the right questions are, but everyone says they have the answer.
Wednesday, July 01, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
There are more than 10 million former military members working in the United States.
Friday, May 22, 2015
BY JACOB PALMER
Mike Morrow and Mike Delos-Reyes first came up with the idea of an ocean power device 23 years ago, when they were students at Oregon State University. They realized a long-held vision last summer, when their startup, M3 Wave, successfully launched the first ocean power device that works underwater.
Wednesday, May 20, 2015
BY KIM MOORE | RESEARCH EDITOR
An earthquake would completely destroy many Oregon businesses, highlighting the urgent need for the private and public sectors to collaborate on shoring up disaster preparedness, said panelists at an Oregon Business breakfast summit today.
Friday, May 22, 2015
BY CHRIS NOBLE
The right sunglasses can protect your eyes and look cool at the same time. This being the 21st century, select shades are socially conscious, too. Portland brand Shwood uses wood and other natural materials and manufactures locally. Founded by Ann Sacks, the brand Fetch dedicates a portion of its profits to animal welfare. But whether you choose classic tortiseshell or aviator chic, please, shed the sunglasses when you walk in the door — and, of course, at night.
Friday, May 22, 2015
BY LINDA BAKER | EDITOR
Roy Kaufmann always lands on his feet.
Wednesday, May 27, 2015
PHOTOS BY JASON E. KAPLAN
Like all good journalists, OB editorial staff typically eschew freebies. But health care costs being what they are, digital news editor Jacob Palmer couldn't resist ZoomCare's offer of a three-in-one (cleaning, exam, whitening) dental office visit, guaranteed to take no more than 57 minutes.
Tuesday, June 23, 2015
Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.
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One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
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