Seed synergy

| Print |  Email
Articles - November 2011
Wednesday, October 19, 2011
Article Index
Seed synergy
Page 2
Page 3
Page 4
Page 5
Page 6
1111_SeedSynergy_05
Above: Sheetal Dube and Daniel Clancey participate in the regular roundtable of seed fund members. Dube founded AudioName and Clancey started Homeschool Snowboarding.
Below: The seed fund process has brought an infusion of money, ideas and connections. Another purpose of the fund is to develop a spirit of camaraderie and collaboration to invigorate the startup scene. 
// Photos by Anthony Pidgeon
1111_SeedSynergy_06
The market for these niche software businesses seems infinite when you consider how much inefficiency still exists in the business world. Hively CEO Jason Lander started his  first company in 2001 with his business partner Ross Barbieri after suffering through a job in the staffing industry based on “a horrible process centered around fax machines.” Their solution to that problem became ShiftWise, a Portland business that raised $10 million and employed 56 people at its peak. Their new business focuses on improving the clumsy attempts by businesses to gather feedback from customers.

“Customers don’t want to answer a whole bunch of questions,” Lander says. “Companies will send out surveys to 100 customers and maybe three fill them out.”

Hively simplifies the feedback process into a few clicks: a smiley face for good customer service, a frown for frustration. The customer can offer more information but doesn’t have to. Employees can compete for higher customer satisfaction rates and managers can get a clearer sense of performance levels.

Two weeks after launching the beta version of the Hively site, Lander signed up an early partner: Expedia. It was such a surprising win at that stage that he called to make sure it wasn’t a joke. It wasn’t. Hively’s 1.0 version came out in September, and the seed fund cash has led to further investor interest. But Lander, who served as a heavy machine gunner with the Marines before he got into software, says he will only accept investments on his terms.

“When I started ShiftWise, I was 28 years old,” Lander says. “I was raising money off PowerPoint slides. That was cool, but I didn’t realize how much of my company I was giving away.”

This time around he intends to keep control over what he builds.

 



 

More Articles

Powerlist: Meeting perspectives

March 2014
Tuesday, February 25, 2014

BY BRANDON SAWYER

A conversation about the event-planning industry with sales directors from McMenamins and the Portland Art Museum. 


Read more...

Wheel man

March 2014
Tuesday, February 25, 2014
BY LINDA BAKER

Les Schwab has put a premium on customer service since 1952, when legendary namesake Les Schwab founded the company with one store in Prineville. (Schwab died in 2007.) But if the corporate principles remain essentially the same, the world around this iconic Oregon business has changed dramatically.


Read more...

The 2014 List: The Top 34 Medium Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

Tech makes the world go round

Contributed Blogs
Thursday, March 20, 2014
03.20.14 thumb internetBY JASON NORRIS | GUEST BLOGGER

I don’t think anyone can (or should) remember what it was like to get things done without the internet. This milestone in technology has certainly benefited brick-and-mortar companies and subsequently launched a new era of businesses.


Read more...

Green your workplace

News
Thursday, April 03, 2014
100Green14logo200oxBY OB STAFF

Learn how to green your workplace and lower your environmental footprint at the office. Oregon Business presents a two-hour "Greening Your Workplace" seminar on May 28th, 2014 at the Nines Hotel in Portland.


Read more...

Green eyeshades in the ivory tower

News
Friday, April 04, 2014
EducationCosts BlogBY ERIC FRUITS

The rapidly rising cost of higher education has left even the smartest researchers and the wonkiest of wonks wondering what’s happening and where’s all that money going. More and more, prospective students—and their families—are asking: Is college worth the cost?


Read more...

Downtime with Ron Green

March 2014
Tuesday, February 25, 2014
BY JESSICA RIDGWAY

Ron Green became president and CEO of Oregon Pacific Bank in August 2013.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS