Seed synergy

| Print |  Email
Articles - November 2011
Wednesday, October 19, 2011
Article Index
Seed synergy
Page 2
Page 3
Page 4
Page 5
Page 6
1111_SeedSynergy_05
Above: Sheetal Dube and Daniel Clancey participate in the regular roundtable of seed fund members. Dube founded AudioName and Clancey started Homeschool Snowboarding.
Below: The seed fund process has brought an infusion of money, ideas and connections. Another purpose of the fund is to develop a spirit of camaraderie and collaboration to invigorate the startup scene. 
// Photos by Anthony Pidgeon
1111_SeedSynergy_06
The market for these niche software businesses seems infinite when you consider how much inefficiency still exists in the business world. Hively CEO Jason Lander started his  first company in 2001 with his business partner Ross Barbieri after suffering through a job in the staffing industry based on “a horrible process centered around fax machines.” Their solution to that problem became ShiftWise, a Portland business that raised $10 million and employed 56 people at its peak. Their new business focuses on improving the clumsy attempts by businesses to gather feedback from customers.

“Customers don’t want to answer a whole bunch of questions,” Lander says. “Companies will send out surveys to 100 customers and maybe three fill them out.”

Hively simplifies the feedback process into a few clicks: a smiley face for good customer service, a frown for frustration. The customer can offer more information but doesn’t have to. Employees can compete for higher customer satisfaction rates and managers can get a clearer sense of performance levels.

Two weeks after launching the beta version of the Hively site, Lander signed up an early partner: Expedia. It was such a surprising win at that stage that he called to make sure it wasn’t a joke. It wasn’t. Hively’s 1.0 version came out in September, and the seed fund cash has led to further investor interest. But Lander, who served as a heavy machine gunner with the Marines before he got into software, says he will only accept investments on his terms.

“When I started ShiftWise, I was 28 years old,” Lander says. “I was raising money off PowerPoint slides. That was cool, but I didn’t realize how much of my company I was giving away.”

This time around he intends to keep control over what he builds.

 



 

More Articles

Register for 100 Best Companies survey

News
Wednesday, August 20, 2014
OBM-100-best-logo-2015 150pxwBy Kim Moore | OB Editor

The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.


Read more...

Oversight? Or gaming the system?

News
Monday, July 14, 2014
AmazonBY VIVIAN MCINERNY | OB BLOGGER

Some people think Amazon’s winking eye logo is starting to look like a hoodwink.


Read more...

South Waterfront's revenge

News
Thursday, July 24, 2014
MoodyAveBY LINDA BAKER | OB EDITOR

Remember the naysayers?  Those who called the South Waterfront aerial tram a boondoggle?  Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?


Read more...

Trends in business succession

News
Thursday, July 03, 2014
TrendsBY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS

The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.


Read more...

Attack of the Robin Sages

Contributed Blogs
Monday, July 07, 2014
070714 thumb linkedinfakesBY TOM COX | OB BLOGGER

Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.


Read more...

Is this employee right?

Contributed Blogs
Wednesday, August 13, 2014
081314 thumb employeefeelingsBY TOM COX | OB BLOGGER

When I say, “Your Employee is Always Right,” I do not mean “right about the facts,” but rather “right about how they feel” and “right about how they want to be led.”


Read more...

Oregon Business wins awards

News
Monday, June 30, 2014

ASBPEOregon Business magazine won two silver awards for excellence in writing in the National American Society of Business Publication Editors Western region competition.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS