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|Articles - October 2011|
|Thursday, September 22, 2011|
Like many green companies, Elements Naturals, a Bend-based manufacturer of natural baby wipes, has pursued a variety of certifications verifying that its products are ecologically responsible. The ingredients for the plant-based wipes are approved by national organizations such as EcoCert and the Natural Products Association. Founded in 2007, Elements Natural is also the only baby-wipe manufacturer certified under the USDA Biopreferred program.
Still, co-founder and president Linda Naerheim wanted to do more. So last month, Elements Natural, which employs three people and is on track to gross $1 million next year, became one of about 30 companies in Oregon to be certified as a “benefit corporation,” a new class of corporation that is legally bound to consider social and environmental impacts in business decisions. More than a product stamp of approval, B Corp certification requires companies to actually amend their articles of incorporation to focus on “people and planet,” says Naerheim. “We are being held accountable,” she says.
Conceived in 2007 by B Lab, a Pennsylvania-based nonprofit, the B Corp community is growing rapidly nationwide.
A year ago, 350 companies had earned B Corp certification, says Jordan Chazin, a B Lab ratings associate. Today, there are 444. In Oregon, B Corp companies run the gamut and include Brightworks, a consulting firm; furniture maker The Joinery; and the Metropolitan Group, a marketing agency.
In a world rife with greenwashing, it’s easy to be suspicious of yet another corporate social and environmental responsibility initiative. B Corps aim to allay these concerns — and push the movement forward — by tweaking the legal structures that define the modern-day corporation, says Chazin. Under existing corporate law, company directors are charged with “honoring shareholders first and maximizing shareholder profit,” he explains. “If companies don’t do that, they can be sued.” B Corp companies, says Chazin, “make a fundamental change to legal governing documents” so they must consider other “stakeholders,” such as the environment, employees and charitable organizations.
The long-term goal is to incorporate benefit corporations into public policy. So far, five states have passed legislation creating a new filing status allowing entrepreneurs to codify social responsibility into their corporate mission. In Oregon, two such bills were introduced last session by Rep. Deborah Boone (D-Cannon Beach) and Sen. Jackie Dingfelder (D-Portland). Both died in committee but may be resuscitated in future sessions, says Andrea Cantu-Schomus, communications director for the Oregon Secretary of State.
What benefits do companies derive from B Corp status? “Underlying B Corps is the idea that we should be rewarding companies that provide social benefits,” says Sattie Clark, co-owner and director of marketing and sustainability of Eleek, a Portland design and manufacturing firm that was certified in 2009, in part because of the company’s recycling initiatives and health benefits paid to part-time employees. “Right now the field is tilted against us,” Clark says. “We pay our employees more, we pay more for materials.” But if benefit corporations become a special, state-recognized class, then policymakers can create incentives for socially responsible businesses, she says. “And that’s exactly what’s needed to get more businesses to go sustainable.”
B Corp certification “gets at the heart of legal expansion of corporate responsibility,” says Chazin. But if the benefit corporation concept is helping evolve a new corporate ethos, creating and implementing those new legal structures is far from an exact science.
“The only thing we really know is what we are doing is not perfect,” Chazin says.
Wednesday, August 19, 2015
BY GARY THILL | PHOTOS BY JASON E. KAPLAN
A storied institution climbs down from the ivory tower.
Friday, July 10, 2015
BY GREGG MORRIS
Rita Hansen aims to scale natural gas vehicle innovation.
Thursday, August 20, 2015
BY JOE CORTRIGHT
We get the education we deserve.
Thursday, July 30, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
Greenpeace activists suspended themselves from the St. John's Bridge in an attempt to prevent a ship from heading to the Arctic.
Thursday, July 09, 2015
The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger. About 80,000 people attended despite temperatures in the upper 90s.
Wednesday, August 19, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
One of the hottest new investment trends has proven quite lucrative for some companies.
Monday, July 13, 2015
BY JACOB PALMER
Holding a Power Lunch at Veritable Quandary in downtown Portland.
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Yesterday, a divided National Labor Relations Board dropped another hammer on the employer community. In a long-awaited and much debated move, the Board jettisoned the decades old standard for determining when two independent businesses should be considered joint employers of an individual worker for collective bargaining purposes.
Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
The Oregon Entrepreneurs Network (OEN) is pleased to announce 16 finalists — from over 60 nominees — for the 2015 OEN Tom Holce Entrepreneurship Awards.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.