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|Articles - October 2011|
|Thursday, September 22, 2011|
Like many green companies, Elements Naturals, a Bend-based manufacturer of natural baby wipes, has pursued a variety of certifications verifying that its products are ecologically responsible. The ingredients for the plant-based wipes are approved by national organizations such as EcoCert and the Natural Products Association. Founded in 2007, Elements Natural is also the only baby-wipe manufacturer certified under the USDA Biopreferred program.
Still, co-founder and president Linda Naerheim wanted to do more. So last month, Elements Natural, which employs three people and is on track to gross $1 million next year, became one of about 30 companies in Oregon to be certified as a “benefit corporation,” a new class of corporation that is legally bound to consider social and environmental impacts in business decisions. More than a product stamp of approval, B Corp certification requires companies to actually amend their articles of incorporation to focus on “people and planet,” says Naerheim. “We are being held accountable,” she says.
Conceived in 2007 by B Lab, a Pennsylvania-based nonprofit, the B Corp community is growing rapidly nationwide.
A year ago, 350 companies had earned B Corp certification, says Jordan Chazin, a B Lab ratings associate. Today, there are 444. In Oregon, B Corp companies run the gamut and include Brightworks, a consulting firm; furniture maker The Joinery; and the Metropolitan Group, a marketing agency.
In a world rife with greenwashing, it’s easy to be suspicious of yet another corporate social and environmental responsibility initiative. B Corps aim to allay these concerns — and push the movement forward — by tweaking the legal structures that define the modern-day corporation, says Chazin. Under existing corporate law, company directors are charged with “honoring shareholders first and maximizing shareholder profit,” he explains. “If companies don’t do that, they can be sued.” B Corp companies, says Chazin, “make a fundamental change to legal governing documents” so they must consider other “stakeholders,” such as the environment, employees and charitable organizations.
The long-term goal is to incorporate benefit corporations into public policy. So far, five states have passed legislation creating a new filing status allowing entrepreneurs to codify social responsibility into their corporate mission. In Oregon, two such bills were introduced last session by Rep. Deborah Boone (D-Cannon Beach) and Sen. Jackie Dingfelder (D-Portland). Both died in committee but may be resuscitated in future sessions, says Andrea Cantu-Schomus, communications director for the Oregon Secretary of State.
What benefits do companies derive from B Corp status? “Underlying B Corps is the idea that we should be rewarding companies that provide social benefits,” says Sattie Clark, co-owner and director of marketing and sustainability of Eleek, a Portland design and manufacturing firm that was certified in 2009, in part because of the company’s recycling initiatives and health benefits paid to part-time employees. “Right now the field is tilted against us,” Clark says. “We pay our employees more, we pay more for materials.” But if benefit corporations become a special, state-recognized class, then policymakers can create incentives for socially responsible businesses, she says. “And that’s exactly what’s needed to get more businesses to go sustainable.”
B Corp certification “gets at the heart of legal expansion of corporate responsibility,” says Chazin. But if the benefit corporation concept is helping evolve a new corporate ethos, creating and implementing those new legal structures is far from an exact science.
“The only thing we really know is what we are doing is not perfect,” Chazin says.
Wednesday, June 10, 2015
Jeff Lang and his wife Rae used to dole out campaign checks like candy. “We were like alcoholics,” Lang says. ”We couldn’t just give a little.”
Friday, May 08, 2015
BY CHRIS NOBLE | PHOTOS BY JASON E. KAPLAN
Hagfish may not have evolved much over the last 300 million years, but their protein-heavy slime promises advances in super-materials.
Wednesday, May 27, 2015
PHOTOS BY JASON E. KAPLAN
Oregon Business celebrated the 100 Best Green Workplaces with an awards luncheon yesterday at the Nines Hotel in downtown Portland.
Friday, May 22, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
The recent tragedy in Philadelphia has called attention to Amtrak and the nation's woefully underfunded rail service. Here are six facts about the Amtrak Cascades corridor between Eugene and Vancouver B.C.
Thursday, May 14, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
There are more than 160 farmers markets in Oregon, contributing an estimated $50 million in sales, according to the Oregon Farmers Markets Association. We checked in on the Forest Grove market, which for several years has brought local produce and food vendors to Main Street in the center of town.
Tuesday, May 26, 2015
BY LINDA BAKER
Spring rains are the bane of an Oregon cherry farmer’s existence. Even a few sprinkles can crack the fruit so badly it’s not worth picking. Science to the rescue: Researchers at Oregon State University have developed a spray-on film that cuts rain-related cracking in half, potentially saving a season’s crop. The coating, patented as SureSeal, is made from natural chemicals similar to those found in the skins of cherries: cellulose, palm oil-based wax and calcium.
Tuesday, May 26, 2015
BY KIM MOORE
A conversation with Gene Pelham, CEO of Rogue Credit Union.
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Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
3 Degrees Event Celebrates 5th Year Bringing Nonprofit and Business Professionals Together to Benefit Portland.
Bend energy leader brings passion for efficiency and renewable energy to the nonprofit.
Event in Forest Grove marks recognition of Global Food Safety Initiative Certification.