Home Back Issues October 2011 Smart cases for smartphones

Smart cases for smartphones

| Print |  Email
Articles - October 2011
Thursday, September 22, 2011
Article Index
Smart cases for smartphones
Page 2
1011_SmartAccessories_02Mansfield, 27, started out designing moleskin notebooks with the goal of bringing a sense of warmth and style to things he calls “cherished objects.” A self-described “Apple geek,” he recognized with his first iPhone that as an object it would be cherished by many. He pitched his idea of a wooden case for smart phones for years before teaming up with his like-minded and equally energetic neighbor, Tomita.

 

They were doing well enough with their businesses (Tomita in furniture, Mansfield in design) to finance Grove themselves. Tomita brought in a high-end woodworking machine and Mansfield contributed the laser machine. They spent eight months designing a case for the iPhone 3 only to get sunk by leaked design changes to the iPhone 4. But they adapted quickly and expanded into iPad cases with good timing. Their Facebook page has 17,000 fans and they’ve received laudatory press from the popular gadget guide gizmodo.com. All of their sales are e-commerce.

They acknowledge that they are at the mercy of Apple each time a new iPhone comes out. “But we’re small enough that we can adapt quickly,” says Tomita.

They plan to keep it that way. “We really enjoy the size we’re at right now,” says Mansfield. “This is basically the dream for us.”

Ben Jacklet



 

More Articles

Two Sides of the Coin

Contributed Blogs
Friday, September 26, 2014
0926 iphone6-thumbBY JASON NORRIS | GUEST BLOGGER

This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.


Read more...

What I'm Reading

September 2014
Wednesday, August 27, 2014

Kim Ierian, President of Concorde Career Colleges, and Deborah Edward, Executive Director of Business for Culture & the Arts, share their recent reads.


Read more...

October surprise

News
Sunday, October 12, 2014
roundup-logo-thumb-14BY LINDA BAKER

Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.


Read more...

Molecular Movies

September 2014
Wednesday, August 27, 2014
BY LINDA BAKER

Dr. Chong Fang isn’t God. But the assistant professor of chemistry at Oregon State University is getting closer to figuring out how he put everything together. 


Read more...

Measure 91: What Oregon Businesses Need to Know

Contributed Blogs
Wednesday, October 15, 2014
91 thumbBY DIANE BUISMAN

Some common misconceptions employers have about marijuana.


Read more...

November/December Preview: Revenge Forestry

News
Tuesday, October 14, 2014
BY JONATHAN FROCHTZWAJG

Seneca AW46A flare-up in the Elliott Forest raises questions about détente in Oregon’s timber wars.


Read more...

The Diaspora

October 2014
Thursday, September 25, 2014
BY LEE VAN DER VOO

Former newspaper reporters move into brand journalism.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS