Home Back Issues October 2011 Smart cases for smartphones

Smart cases for smartphones

| Print |  Email
Articles - October 2011
Thursday, September 22, 2011
Article Index
Smart cases for smartphones
Page 2
1011_SmartAccessories_02Mansfield, 27, started out designing moleskin notebooks with the goal of bringing a sense of warmth and style to things he calls “cherished objects.” A self-described “Apple geek,” he recognized with his first iPhone that as an object it would be cherished by many. He pitched his idea of a wooden case for smart phones for years before teaming up with his like-minded and equally energetic neighbor, Tomita.

 

They were doing well enough with their businesses (Tomita in furniture, Mansfield in design) to finance Grove themselves. Tomita brought in a high-end woodworking machine and Mansfield contributed the laser machine. They spent eight months designing a case for the iPhone 3 only to get sunk by leaked design changes to the iPhone 4. But they adapted quickly and expanded into iPad cases with good timing. Their Facebook page has 17,000 fans and they’ve received laudatory press from the popular gadget guide gizmodo.com. All of their sales are e-commerce.

They acknowledge that they are at the mercy of Apple each time a new iPhone comes out. “But we’re small enough that we can adapt quickly,” says Tomita.

They plan to keep it that way. “We really enjoy the size we’re at right now,” says Mansfield. “This is basically the dream for us.”

Ben Jacklet



 

More Articles

Shipping News

September 2014
Tuesday, August 26, 2014
BY JENNIFER MARGULIS

In 2012 The Dalles, a city of some 14,400 located 75 miles east of Portland and often seen as the poor cousin to adjacent Hood River, completed a massive project to revitalize its dock.


Read more...

South Waterfront's revenge

News
Thursday, July 24, 2014
MoodyAveBY LINDA BAKER | OB EDITOR

Remember the naysayers?  Those who called the South Waterfront aerial tram a boondoggle?  Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?


Read more...

A Good Leap Forward

September 2014
Wednesday, August 27, 2014
BY AMY MILSHTEIN

Agriculture businesses ramp up to meet international demand as workforce and succession challenges loom.


Read more...

The Alchemist

September 2014
Tuesday, August 26, 2014
BY LINDA BAKER

David Howitt explains why Portland consumer brands like Stumptown and Voodoo Doughnuts are taking the world by storm.


Read more...

Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


Read more...

Podcast: Testing for Emotional Intelligence with John Hersey

Contributed Blogs
Friday, September 19, 2014
ivbU3sIXBY TOM COX | OB BLOGGER

How can you tell if you, a peer, a subordinate or a job candidate has the emotional intelligence needed to do well?


Read more...

Startup or Grow Up?

September 2014
Tuesday, August 26, 2014
BY JON BELL

Startup culture is all the rage. Is there a downside?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS