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|Articles - October 2011|
|Thursday, September 22, 2011|
Page 2 of 2Mansfield, 27, started out designing moleskin notebooks with the goal of bringing a sense of warmth and style to things he calls “cherished objects.” A self-described “Apple geek,” he recognized with his first iPhone that as an object it would be cherished by many. He pitched his idea of a wooden case for smart phones for years before teaming up with his like-minded and equally energetic neighbor, Tomita.
They were doing well enough with their businesses (Tomita in furniture, Mansfield in design) to finance Grove themselves. Tomita brought in a high-end woodworking machine and Mansfield contributed the laser machine. They spent eight months designing a case for the iPhone 3 only to get sunk by leaked design changes to the iPhone 4. But they adapted quickly and expanded into iPad cases with good timing. Their Facebook page has 17,000 fans and they’ve received laudatory press from the popular gadget guide gizmodo.com. All of their sales are e-commerce.
They acknowledge that they are at the mercy of Apple each time a new iPhone comes out. “But we’re small enough that we can adapt quickly,” says Tomita.
They plan to keep it that way. “We really enjoy the size we’re at right now,” says Mansfield. “This is basically the dream for us.”
Wednesday, August 27, 2014
BY KLINT FINLEY
Treehouse CEO Ryan Carson builds a 21st-century trade school.
Friday, August 22, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
When business intersects with family, a host of situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.
Tuesday, August 26, 2014
BY COURTNEY SHERWOOD
Janice Levenhagen-Seeley reprograms tech.
Tuesday, August 19, 2014
BY TOM COX | OB BLOGGER
Tom Cox interviews Steve Balzac, author of "Organizational Psychology for Managers."
Monday, August 25, 2014
BY JASON NORRIS | OB GUEST BLOGGER
Ferguson Wellman’s investment views on the economy and capital markets.
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
Friday, August 15, 2014
In this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.
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