Sponsored by Lane Powell

Smart cases for smartphones

| Print |  Email
Articles - October 2011
Thursday, September 22, 2011
1011_SmartAccessories_02Mansfield, 27, started out designing moleskin notebooks with the goal of bringing a sense of warmth and style to things he calls “cherished objects.” A self-described “Apple geek,” he recognized with his first iPhone that as an object it would be cherished by many. He pitched his idea of a wooden case for smart phones for years before teaming up with his like-minded and equally energetic neighbor, Tomita.

 

They were doing well enough with their businesses (Tomita in furniture, Mansfield in design) to finance Grove themselves. Tomita brought in a high-end woodworking machine and Mansfield contributed the laser machine. They spent eight months designing a case for the iPhone 3 only to get sunk by leaked design changes to the iPhone 4. But they adapted quickly and expanded into iPad cases with good timing. Their Facebook page has 17,000 fans and they’ve received laudatory press from the popular gadget guide gizmodo.com. All of their sales are e-commerce.

They acknowledge that they are at the mercy of Apple each time a new iPhone comes out. “But we’re small enough that we can adapt quickly,” says Tomita.

They plan to keep it that way. “We really enjoy the size we’re at right now,” says Mansfield. “This is basically the dream for us.”

Ben Jacklet



 

More Articles

Frothy Battle

June 2015
Friday, May 22, 2015
BY ROBERT MULLIN

Latest development in Nestlé plant saga sparks debate about the value of water.


Read more...

Eco Zoned

June 2015
Friday, May 22, 2015
BY HANNAH WALLACE

Travelers have always come to Oregon for its natural beauty. But will the increasing popularity of agritourism, European-style hiking getaways and forest resorts relax Oregon's notoriously strict land-use laws?


Read more...

Undersea Power

June 2015
Friday, May 22, 2015
BY JACOB PALMER

Mike Morrow and Mike Delos-Reyes first came up with the idea of an ocean power device 23 years ago, when they were students at Oregon State University. They realized a long-held vision last summer, when their startup, M3 Wave, successfully launched the first ocean power device that works underwater.


Read more...

Credit Unions Perspective

June 2015
Tuesday, May 26, 2015
BY KIM MOORE

A conversation with Gene Pelham, CEO of Rogue Credit Union.


Read more...

Oregon needs a Grand Bargain energy plan

Linda Baker
Monday, June 22, 2015
0622-gastaxblogthumbBY LINDA BAKER

The Clean Fuels/gas tax trade off will go down in history as another disjointed, on-again off-again approach to city and state lawmaking.


Read more...

Apartment Mania

Guest Blog
Thursday, June 18, 2015
4805983977 11466ce1d6 zBY BRAD HOULE | CFA

While most categories of commercial real estate have performed well, one of the most robust has been apartment buildings.


Read more...

Sun set

June 2015
Friday, May 22, 2015
BY CHRIS NOBLE

The right sunglasses can protect your eyes and look cool at the same time. This being the 21st century, select shades are socially conscious, too. Portland brand Shwood uses wood and other natural materials and manufactures locally. Founded by Ann Sacks, the brand Fetch dedicates a portion of its profits to animal welfare. But whether you choose classic tortiseshell or aviator chic, please, shed the sunglasses when you walk in the door — and, of course, at night. 


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS