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|Articles - October 2011|
|Thursday, September 22, 2011|
Page 10 of 15
Losing even 10 local jobs would be a blow to a town where it’s estimated that as many as 90% of its working residents leave each day to make the 45-minute drive for jobs in Beaverton, Hillsboro or Portland, dropping their shopping dollars in those cities instead of in Vernonia. “In reality, we are a bedroom community,” says Heidi Brown of Grey Dawn Gallery, which opened in 2000; Heidi and Dan’s two children are fourth-generation Vernonians. “[Commuters] get tired of the drive and move back out. And we’re not a cheap place to live.”
“When I look at [the future] right now, I don’t see how people can ‘evacuate’ the town every day if gas is $4 to $5 a gallon,” says Curtis, who transferred his eighth-grader to a Beaverton school after the flood. “The school might attract a few people, but you’ve got to supply jobs out here.”
One bit of progress is the recently approved rezoning of 27 acres of land owned by Tim and Michelle Bero from forest to light industrial; the land is adjacent to the runway at Vernonia Municipal Airport, outside the city’s growth boundary.
Tim Bero, a plainspoken businessman who is on the economic development committee, estimates he spent a quarter of a million dollars to get his property rezoned after a protracted battle. He wants to attract companies from Vernonia along with new industries to the airport. His goal is to create at least 30 jobs and he’s giving it five years, even though “my wife is fed up.” The Beros own Technetwork and TNW Firearms, a gun reproduction business with $2 million in revenue. They moved to Vernonia 20 years ago after Bero closed his Silicon Valley robotics company. They also transferred their children out of the school district.
But Bero still has fight in him despite the costly rezoning fight, and asks the ubiquitous question: “We are living in the carcass of what the town was supposed to be. So what do we do to fix that?”
Bero is betting on bringing in business because he doesn’t believe the answer is tourism: “The weather sucks.” Randy Parrow disagrees: “Tourism is all we have to offer.” Scott Laird sees diversity as the key: “Little things make a big difference in a small town. So economic recovery will be small things that happen in small ways.”
“A lot of our internal unrest is fear,” says Dan Brown, pointing out that “we can’t even afford to run the street sweeper, and we’re down to two police officers.”
“The one thing that everyone agrees on is the school,” he says. “This school is a great beacon of hope.”
Thursday, July 24, 2014
BY LINDA BAKER | OB EDITOR
Remember the naysayers? Those who called the South Waterfront aerial tram a boondoggle? Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?
Friday, August 15, 2014
In this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.
Thursday, June 26, 2014
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
Wednesday, August 20, 2014
By Kim Moore | OB Editor
The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.
Monday, August 18, 2014
Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.
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