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|Articles - October 2011|
|Thursday, September 22, 2011|
Page 10 of 15
Losing even 10 local jobs would be a blow to a town where it’s estimated that as many as 90% of its working residents leave each day to make the 45-minute drive for jobs in Beaverton, Hillsboro or Portland, dropping their shopping dollars in those cities instead of in Vernonia. “In reality, we are a bedroom community,” says Heidi Brown of Grey Dawn Gallery, which opened in 2000; Heidi and Dan’s two children are fourth-generation Vernonians. “[Commuters] get tired of the drive and move back out. And we’re not a cheap place to live.”
“When I look at [the future] right now, I don’t see how people can ‘evacuate’ the town every day if gas is $4 to $5 a gallon,” says Curtis, who transferred his eighth-grader to a Beaverton school after the flood. “The school might attract a few people, but you’ve got to supply jobs out here.”
One bit of progress is the recently approved rezoning of 27 acres of land owned by Tim and Michelle Bero from forest to light industrial; the land is adjacent to the runway at Vernonia Municipal Airport, outside the city’s growth boundary.
Tim Bero, a plainspoken businessman who is on the economic development committee, estimates he spent a quarter of a million dollars to get his property rezoned after a protracted battle. He wants to attract companies from Vernonia along with new industries to the airport. His goal is to create at least 30 jobs and he’s giving it five years, even though “my wife is fed up.” The Beros own Technetwork and TNW Firearms, a gun reproduction business with $2 million in revenue. They moved to Vernonia 20 years ago after Bero closed his Silicon Valley robotics company. They also transferred their children out of the school district.
But Bero still has fight in him despite the costly rezoning fight, and asks the ubiquitous question: “We are living in the carcass of what the town was supposed to be. So what do we do to fix that?”
Bero is betting on bringing in business because he doesn’t believe the answer is tourism: “The weather sucks.” Randy Parrow disagrees: “Tourism is all we have to offer.” Scott Laird sees diversity as the key: “Little things make a big difference in a small town. So economic recovery will be small things that happen in small ways.”
“A lot of our internal unrest is fear,” says Dan Brown, pointing out that “we can’t even afford to run the street sweeper, and we’re down to two police officers.”
“The one thing that everyone agrees on is the school,” he says. “This school is a great beacon of hope.”
Tuesday, August 26, 2014
Parents and students paying for college today are like homeowners who bought a house just before the housing bubble burst.
Wednesday, August 27, 2014
BY KLINT FINLEY
Treehouse CEO Ryan Carson builds a 21st-century trade school.
Wednesday, August 13, 2014
BY TOM COX | OB BLOGGER
When I say, “Your Employee is Always Right,” I do not mean “right about the facts,” but rather “right about how they feel” and “right about how they want to be led.”
Thursday, July 31, 2014
BY MARY SPILDE | OB GUEST CONTRIBUTOR
Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.
Wednesday, August 06, 2014
BY LINDA BAKER | OB EDITOR
Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.
Thursday, July 24, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.
Tuesday, August 19, 2014
BY TOM COX | OB BLOGGER
Tom Cox interviews Steve Balzac, author of "Organizational Psychology for Managers."
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