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|Articles - October 2011|
|Thursday, September 22, 2011|
Page 10 of 15
Losing even 10 local jobs would be a blow to a town where it’s estimated that as many as 90% of its working residents leave each day to make the 45-minute drive for jobs in Beaverton, Hillsboro or Portland, dropping their shopping dollars in those cities instead of in Vernonia. “In reality, we are a bedroom community,” says Heidi Brown of Grey Dawn Gallery, which opened in 2000; Heidi and Dan’s two children are fourth-generation Vernonians. “[Commuters] get tired of the drive and move back out. And we’re not a cheap place to live.”
“When I look at [the future] right now, I don’t see how people can ‘evacuate’ the town every day if gas is $4 to $5 a gallon,” says Curtis, who transferred his eighth-grader to a Beaverton school after the flood. “The school might attract a few people, but you’ve got to supply jobs out here.”
One bit of progress is the recently approved rezoning of 27 acres of land owned by Tim and Michelle Bero from forest to light industrial; the land is adjacent to the runway at Vernonia Municipal Airport, outside the city’s growth boundary.
Tim Bero, a plainspoken businessman who is on the economic development committee, estimates he spent a quarter of a million dollars to get his property rezoned after a protracted battle. He wants to attract companies from Vernonia along with new industries to the airport. His goal is to create at least 30 jobs and he’s giving it five years, even though “my wife is fed up.” The Beros own Technetwork and TNW Firearms, a gun reproduction business with $2 million in revenue. They moved to Vernonia 20 years ago after Bero closed his Silicon Valley robotics company. They also transferred their children out of the school district.
But Bero still has fight in him despite the costly rezoning fight, and asks the ubiquitous question: “We are living in the carcass of what the town was supposed to be. So what do we do to fix that?”
Bero is betting on bringing in business because he doesn’t believe the answer is tourism: “The weather sucks.” Randy Parrow disagrees: “Tourism is all we have to offer.” Scott Laird sees diversity as the key: “Little things make a big difference in a small town. So economic recovery will be small things that happen in small ways.”
“A lot of our internal unrest is fear,” says Dan Brown, pointing out that “we can’t even afford to run the street sweeper, and we’re down to two police officers.”
“The one thing that everyone agrees on is the school,” he says. “This school is a great beacon of hope.”
Monday, July 13, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN
Telemedicine, new partnerships and real estate diversification make health care more accessible in rural Oregon.
Friday, July 10, 2015
BY JACOB PALMER
Most of the food Americans consume is trucked in from hundreds of miles away. Eric Wilson, co-founder and CEO of Gro-volution, wants to change that. So this past spring, the Air Force veteran and former greenhouse manager started work on an alternative farming system he claims is more efficient than conventional agriculture, and also shortens the distance between the consumer and the farm.
Thursday, August 20, 2015
BY JOE CORTRIGHT
We get the education we deserve.
Wednesday, August 19, 2015
BY GINA BINOLE
Screening for “culture fit” has become an essential part of the hiring process. But do like-minded employees actually build strong companies — or merely breed consensus culture?
Monday, July 13, 2015
BY KIM MOORE
Revenues in Oregon's private, for profit sector maintained solid growth as the economy continued to rebound.
Wednesday, July 15, 2015
We asked readers to weigh in on the fossil fuel-green energy equation.
Friday, July 10, 2015
BY LINDA BAKER
Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened a third Portland store in the Cedar Mill neighborhood this year; a Bend outpost broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.
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