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|Articles - October 2011|
|Thursday, September 22, 2011|
Page 4 of 15
Build it back better
Like other small towns across Oregon — across America — Vernonia struggles with higher unemployment and lower wages than urban areas, scarce capital, aging infrastructure, and the exodus of its youth. These problems have only deepened in the past several years with the recession and its lingering fallout. “We have to reinvent ourselves,” says Scott Laird, editor and publisher of Vernonia’s Voice, “because what we have isn’t working.”
But the town does have a Mayberry-esque charm; townspeople say it’s a safe place to raise kids; there’s freedom to roam. Situated in the Upper Nehalem Valley in the foothills of the Oregon Coast Range, it possesses exceptional natural beauty, and amenities such as the 21-mile Banks-Vernonia state trail built over an abandoned railroad, Stub Stewart state park and a mountain bike skills park next to Vernonia Lake. Tenacious, dedicated people make this their home.
Tony Hyde was in Portland in 2007 when the rains began and couldn’t get back to Vernonia to his family or his flooded home. He remembers talking to then-Gov. Ted Kulongoski, trying to think beyond just the raw recovery that would soon face the town, including having to move half of its homes, its schools and other public buildings outside the flood-risk area in the middle of town.
“Kulongoski asked me, ‘What does Vernonia look like in 20 years?’” Hyde remembers. That was a critical question. Vernonia once was a thriving timber town with more than 500 mill jobs until it was nearly wiped out in 1957 when the Oregon-American Lumber Company shuttered operations, its supply of big trees exhausted. Over the decades since, the town has fought to regain its footing, but never again attracted another anchor business.
The town had no chance without its schools. In 2008, Kulongoski designated rebuilding Vernonia’s schools an Oregon Solutions project, naming Hyde and Portland businessman Tom Kelly as co-chairs. Oregon Solutions, housed at Portland State University, is designed to cut red tape and build effective collaborations to tackle the state’s deepest problems.
The ambition was to not just rebuild the schools, but “build them back better,” hook them to the sustainability sizzle in the state and position them as part of the growing green economy. Sustainability would be the true north of the town’s reinvention. How could a former timber town find its way back through those same woods? If part of the answer was a green school that could help grow a local green economy, it might provide a beacon to other rural Oregon communities with aging schools and decimated economies. “We are not just putting a school back together,” says Hyde. “It’s about the future.”
Wednesday, March 04, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
On Wednesday night, a couple days ahead of the 2015 season kickoff, Major League Soccer and the Players Union reached an agreement.
Thursday, March 26, 2015
BY JACOB PALMER
Power lunching at the Court Street Dairy Lunch in Salem.
Thursday, March 26, 2015
BY KIM MOORE
A conversation with Craig Wanichek, president and CEO of Summit Bank.
Friday, February 27, 2015
VIDEO: 2015 100 Best Companies to work for in Oregon
Wednesday, April 01, 2015
BY LINDA BAKER
Leaders in Oregon's ag sector gathered this morning in Portland’s Coopers Hall winery/taproom to discuss the role of the region as an export gateway, impediments to exporting products and solutions to containerized shipping challenges.
Friday, March 27, 2015
BY JACOB PALMER
Five years in the making, the Portland Mercado — the city’s first Latino public market — will celebrate its grand opening April 11. A $3.5 million public-private partnership spearheaded by Hacienda CDC, the market will house 15 to 20 businesses in the food, retail and service sectors. It has some big-name funders, including the Paul G. Allen Family Foundation and JPMorgan Chase. The project goals are equally ambitious: to improve cross-cultural understanding, alleviate poverty and spur community economic development.
Thursday, March 19, 2015
BY APRIL STREETER
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Since 1932 Tidewater Transportation & Terminals (operating as Tidewater Barge Lines and Tidewater Terminal Company) has operated a multicommodity transportation and terminal company based in Vancouver, Washington. The friendly expression on the company’s shipping containers reflects the attitude of about 330 safety and community-conscious employees but belies how complicated the barge business really is.
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Thinking about an MBA? Join us for our upcoming Wine & Cheese Information Session to learn more about Concordia University's MBA program.
Providing attendees with unique taste of the Northwest Reception.
CFM Strategic Communications turns 25 this year and is celebrating with a revamped website, special events for firm alumni and clients, a special-label wine and a list of 25 stories about its client work over the past quarter century.