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|Articles - October 2011|
|Thursday, September 22, 2011|
Page 4 of 15
Build it back better
Like other small towns across Oregon — across America — Vernonia struggles with higher unemployment and lower wages than urban areas, scarce capital, aging infrastructure, and the exodus of its youth. These problems have only deepened in the past several years with the recession and its lingering fallout. “We have to reinvent ourselves,” says Scott Laird, editor and publisher of Vernonia’s Voice, “because what we have isn’t working.”
But the town does have a Mayberry-esque charm; townspeople say it’s a safe place to raise kids; there’s freedom to roam. Situated in the Upper Nehalem Valley in the foothills of the Oregon Coast Range, it possesses exceptional natural beauty, and amenities such as the 21-mile Banks-Vernonia state trail built over an abandoned railroad, Stub Stewart state park and a mountain bike skills park next to Vernonia Lake. Tenacious, dedicated people make this their home.
Tony Hyde was in Portland in 2007 when the rains began and couldn’t get back to Vernonia to his family or his flooded home. He remembers talking to then-Gov. Ted Kulongoski, trying to think beyond just the raw recovery that would soon face the town, including having to move half of its homes, its schools and other public buildings outside the flood-risk area in the middle of town.
“Kulongoski asked me, ‘What does Vernonia look like in 20 years?’” Hyde remembers. That was a critical question. Vernonia once was a thriving timber town with more than 500 mill jobs until it was nearly wiped out in 1957 when the Oregon-American Lumber Company shuttered operations, its supply of big trees exhausted. Over the decades since, the town has fought to regain its footing, but never again attracted another anchor business.
The town had no chance without its schools. In 2008, Kulongoski designated rebuilding Vernonia’s schools an Oregon Solutions project, naming Hyde and Portland businessman Tom Kelly as co-chairs. Oregon Solutions, housed at Portland State University, is designed to cut red tape and build effective collaborations to tackle the state’s deepest problems.
The ambition was to not just rebuild the schools, but “build them back better,” hook them to the sustainability sizzle in the state and position them as part of the growing green economy. Sustainability would be the true north of the town’s reinvention. How could a former timber town find its way back through those same woods? If part of the answer was a green school that could help grow a local green economy, it might provide a beacon to other rural Oregon communities with aging schools and decimated economies. “We are not just putting a school back together,” says Hyde. “It’s about the future.”
Wednesday, July 15, 2015
We asked readers how Obamacare has impacted their business.
Monday, July 06, 2015
Picking a business partner is not much different than choosing a spouse or life partner, and the business break-up can be as heart-wrenching and costly as divorce.
Wednesday, July 15, 2015
Oregon's roads are crumbling, and revenues from state and local gas taxes are not sufficient to pay for improvements. We asked readers if the private sector should help fund transportation maintenance and repairs. Research partner CFM Strategic Communications conducted the poll of 366 readers in February.
"I feel private enterprises are capable of operating at a higher efficiency than state government."
"This has been used in Oregon since the mid-1800s. It is not a new financing method. This form of financing may help Oregon close its infrastructure deficit by leveraging funds."
Friday, July 10, 2015
BY LINDA BAKER
Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened its third Portland store in the Cedar Mill neighborhood this year; another outpost in Bend broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.
Monday, July 13, 2015
BY JACOB PALMER
Dean of the Atkinson Graduate School of Management, Willamette University
Thursday, July 09, 2015
The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger. About 80,000 people attended despite temperatures in the upper 90s.
Wednesday, June 24, 2015
One year after he was appointed chair of the Portland Development Commission, Tom Kelly talks about PDC's longevity, Neil Kelly's comeback and his new role as Portlandia's landlord.
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