|| Print ||
|Articles - October 2011|
|Thursday, September 22, 2011|
Page 11 of 15
A step forward
Weary town leaders up to their elbows in the muck of recovery find it hard to see the future, but those a few steps back imagine it clearly.
“I can see this town being like Hood River,” says Tom Kelly.
“Things in Astoria are good,” says Betsy Johnson. “The same possibility is there for Vernonia.”
Other rural Oregon towns have dug themselves out of deep holes by building on their ready-made or created assets: Cannon Beach and its art scene; Baker City and its mass of beautiful turn-of-the-century buildings; Hood River and its recreational amenities and high-tech jobs; The Dalles and its success in business development and remaking its downtown; and Astoria, which turned itself from a gritty, rundown former logging and fishing town into a place where Microsoft executives snap up Victorians and you can buy a cup of hand-roasted organic coffee to go with your artisan sandwich. Why not a green school and green economy as a shovel?
“I believe there is a huge draw of people who want to go green,” says Sharon Bernal, the economic development chair. “What I envision is a lot of small, in-home business owners who are going to want their children in this school. Also, the [rural sustainability] center is huge. When you put those two things together, I think we can see a lot of people who have their kids in private schools in the city moving to this community.”
The story of the little town that could is compelling, and many are pulling for it.
“When you think of it as a needful community, it is hard not to think of all the other needs,” says Alissa Keny-Guyer of Oregon Solutions, which will remain through the fundraising phase of the Vernonia project, a first for the organization. “But if you think of Vernonia as a transformational community, it presents a lot of different models for how rural Oregon can survive in the 21st century.”
To get there, fundraisers will face foundations that usually don’t invest in brick and mortar, and a tough economy as they search for the remaining $8 million needed for the school; that doesn’t include the approximately $3 million it will take to build a new football stadium and other athletic fields. “I can’t give you a roadmap to where every dime will come from,” Johnson says, “but it’s there and we’re going to go find it.”
“And there are a lot of people who aren’t aware that this hasn’t been fixed yet,” says Eric Friedenwald-Fishman, president of the Metropolitan Group, which is advising the fundraising. “Four years is a long time.”
As Dan Brown said, it’s a long time to be patient. So many things are unknowable and uncertain about the town’s future, and about how a school might be its economic catalyst. The green economy in Oregon and the nation is wobbly. Like other communities that have faced this juncture, there’s a fair amount of making it up as you go along. Magical thinking is not uncommon.
But one thing is certain.
Next September, a new green K-12 school will open, running on local biomass, partnering with universities and focused on studies relevant to its rural students, students who will have honest-to-god lockers, not just ones painted on walls. It can pour buckets and principal Aaron Miller will not have to empty them. Businessman Brad Curtis might even bring back his son to be part of the first high school graduating class.
On that day next September, the community will step forward. A community where residents in struggling rural towns like Oakridge or Burns might one day look to and say, “I can see this town being like Vernonia.”
Wednesday, July 15, 2015
We asked readers to weigh in on the fossil fuel-green energy equation.
Friday, July 10, 2015
BY AMY MILSHTEIN
When gossip crosses the line.
Tuesday, June 23, 2015
Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.
Monday, July 13, 2015
BY JACOB PALMER
Holding a Power Lunch at Veritable Quandary in downtown Portland.
Wednesday, July 15, 2015
Oregon's roads are crumbling, and revenues from state and local gas taxes are not sufficient to pay for improvements. We asked readers if the private sector should help fund transportation maintenance and repairs. Research partner CFM Strategic Communications conducted the poll of 366 readers in February.
"I feel private enterprises are capable of operating at a higher efficiency than state government."
"This has been used in Oregon since the mid-1800s. It is not a new financing method. This form of financing may help Oregon close its infrastructure deficit by leveraging funds."
Friday, July 10, 2015
BY LINDA BAKER
Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened its third Portland store in the Cedar Mill neighborhood this year; another outpost in Bend broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.
Tuesday, July 14, 2015
The Big One serves as an allegory for Portland, a city that earns plaudits for lifestyle and amenities but whose infrastructure is, literally, crumbling.
|10 Innovators in Rural Health|
|The Private 150: From Strength to Strength|
|Flattery with Numbers|
|Preserving the Legacy|
|Downtime with Debra Ringold|
|Farm in a Box|
|Boeing chairman threatens to relocate|
|Economy's growth disappoints analysts|
|Portland fireworks hotline overloaded by call volume|
|Rolling Stone magazine sued by UVA frat brothers|
|'Kayaktivists' hang from St. Johns Bridge to protest Shell Oil ship|
|Legal pot sales to start Oct. 1 in Oregon|
|Best Buy will sell Apple Watch, is hoping it boosts sales|
One of the many reasons why businesses fail is due to the lack of attention to analytics. Sure, you can go on running your business, but mastering the science of analytics will translate into a business advantage. But what exactly are analytics and why are they so important?
Court experience helps legal firm anticipate potential problems for clients and prevent expensive litigation.
When Garmin AT needed to consolidate operations for its 550 employees, it scanned its entire corporate map for possible sites.
Professional and Continuing Education (PACE) and the College of Business at Oregon State University is offering “Business Analytics for Competitive Advantage”, a two-day intensive workshop.
34 spots for food, 17 places to sip, and 7 sites to choose a brew beckon visitors.
A look back at the shifting sands of Portland’s growth and development.