|| Print ||
|Articles - October 2011|
|Thursday, September 22, 2011|
Page 11 of 15
A step forward
Weary town leaders up to their elbows in the muck of recovery find it hard to see the future, but those a few steps back imagine it clearly.
“I can see this town being like Hood River,” says Tom Kelly.
“Things in Astoria are good,” says Betsy Johnson. “The same possibility is there for Vernonia.”
Other rural Oregon towns have dug themselves out of deep holes by building on their ready-made or created assets: Cannon Beach and its art scene; Baker City and its mass of beautiful turn-of-the-century buildings; Hood River and its recreational amenities and high-tech jobs; The Dalles and its success in business development and remaking its downtown; and Astoria, which turned itself from a gritty, rundown former logging and fishing town into a place where Microsoft executives snap up Victorians and you can buy a cup of hand-roasted organic coffee to go with your artisan sandwich. Why not a green school and green economy as a shovel?
“I believe there is a huge draw of people who want to go green,” says Sharon Bernal, the economic development chair. “What I envision is a lot of small, in-home business owners who are going to want their children in this school. Also, the [rural sustainability] center is huge. When you put those two things together, I think we can see a lot of people who have their kids in private schools in the city moving to this community.”
The story of the little town that could is compelling, and many are pulling for it.
“When you think of it as a needful community, it is hard not to think of all the other needs,” says Alissa Keny-Guyer of Oregon Solutions, which will remain through the fundraising phase of the Vernonia project, a first for the organization. “But if you think of Vernonia as a transformational community, it presents a lot of different models for how rural Oregon can survive in the 21st century.”
To get there, fundraisers will face foundations that usually don’t invest in brick and mortar, and a tough economy as they search for the remaining $8 million needed for the school; that doesn’t include the approximately $3 million it will take to build a new football stadium and other athletic fields. “I can’t give you a roadmap to where every dime will come from,” Johnson says, “but it’s there and we’re going to go find it.”
“And there are a lot of people who aren’t aware that this hasn’t been fixed yet,” says Eric Friedenwald-Fishman, president of the Metropolitan Group, which is advising the fundraising. “Four years is a long time.”
As Dan Brown said, it’s a long time to be patient. So many things are unknowable and uncertain about the town’s future, and about how a school might be its economic catalyst. The green economy in Oregon and the nation is wobbly. Like other communities that have faced this juncture, there’s a fair amount of making it up as you go along. Magical thinking is not uncommon.
But one thing is certain.
Next September, a new green K-12 school will open, running on local biomass, partnering with universities and focused on studies relevant to its rural students, students who will have honest-to-god lockers, not just ones painted on walls. It can pour buckets and principal Aaron Miller will not have to empty them. Businessman Brad Curtis might even bring back his son to be part of the first high school graduating class.
On that day next September, the community will step forward. A community where residents in struggling rural towns like Oakridge or Burns might one day look to and say, “I can see this town being like Vernonia.”
Tuesday, January 27, 2015
Power Lunch at the Imperial.
Wednesday, January 14, 2015
BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR
Startups in the growth phase are associated with a fresh infusion of capital — human and financial — a curiosity factor and products to disrupt the market and drive demand. Portland’s economy gives off the same aroma.
Friday, January 23, 2015
BY DAN COOK | PHOTOS BY JASON E. KAPLAN
A real-estate developer and a Lithia Motors executive aim to revamp the city's forlorn downtown.
Monday, January 26, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN
The Jade International District, already Portland's center of Asian life, is poised for rejuvenation. Where does that leave the westside's historic Chinatown?
Monday, January 26, 2015
BY JACOB PALMER
Fittingly, Light at Play — a business whose sole purpose is to create mesmerizing ambience — was conceived at Burning Man.
Monday, January 26, 2015
BY JOE CORTRIGHT
"Nostalgia is not an economic strategy."
Monday, February 23, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Power Lunch at Swagat in Hillsboro.
Real Time - Oregon Business
Tweets by @OregonBusiness
|Help Wanted: Poached Jobs aids restaurateurs |
|The 100 Best Companies to Work For in Oregon|
|On the Brink|
|Thy neighbor's house|
|How Oregon will survive the loss of Hanjin|
|How a Utah-based essential oils company cornered the Oregon market|
|Green Rush: Cashing in on legal marijuana|
|SeaWorld aims to alter marketing strategy|
|Herbalife stock falls after forecast cut|
|Target reports $2.6B loss in 4Q after closing Canadian holdings|
|Jury: Apple must pay $529.9M to settle patent case|
|Study finds many retire earlier than they expected|
|Rhetoric heats up ahead of net-neutrality vote|
|Google readies to fight Apple Pay|
Generations of students and graduates have been plagued by the question: What is my true calling in life? Four alumni from Corban University’s Hoff School of Business who graduated in different decades say the school helped them find the answer by giving them a practical, well-rounded education.
It’s happening whether anyone’s ready or not. Businesses here in Oregon and across the U.S. are already experiencing the effects of the largest generational shift in recent history, and these changing tides will impact every level of the workplace — from a company’s executive leadership to its cultural core.
Success stories spotlight meaningful career opportunities in Oregon's diverse and lucrative tourism industry.
The Firm was recognized for the strength of its case matters during 2014, including precedents set or verdicts with notable high dollar amounts at stake.
The Oregon Chapter of the Society for Marketing Professional Services, will be hosting it’s Annual Dinner and Keynote event on March 12, 2015. The evening promises to be memorable, with this years Keynote, Christine McKinley.
Lane Powell will team with Oregon Business magazine for a half-day seminar titled “Best Practices For Best Employers™: How to Become One of ‘Oregon’s Best Workplaces’ Starting Today!”