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|Articles - September 2011|
|Wednesday, August 24, 2011|
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It’s 7 a.m. at the “funnest place on earth,” and buses and vans are loading up with kids raring to shred up some mid-summer snow on Mount Hood. A pair of teenage girls wearing snowboard boots are playing tetherball with one hand while holding lunch bags with the other. A pre-teen on a skateboard zips past the “Super Awesome Game Lounge” and tries out a few tricks in the wavy skate park out back. A tall boy jumps up and deposits a short girl’s snowboard on top of the basketball rim and ambles off. When she returns she looks up and laughs. “How’m I supposed to get that down?”
Tim Windell, the 46-year-old former snowboarding champion who built this action sports wonderland out of a trashed motel he bought out of bankruptcy, takes in the scene with a grin. For the third summer in a row, his $1,949-per-week overnight camp is sold out, and his new year-round academy is drawing inquiries from Saudi Arabia to Iceland. Not only did Windells Camp survive the recession, it flourished. Recent purchases include two $56,000 ski lifts and four huge air bags to provide safe landings for outrageous aerial maneuvers.
Windell is quick to point out that his competitors started buying air bags after word got out that he’d bought some. “We lead the way in the industry,” he says.
It’s a short, gorgeous drive from the Windells base camp on Highway 26 to Timberline Lodge. Windells operates a private snow park with an intimidating variety of jumps, half-pipes and rails in a south-facing gully east of the main ski area. To get there you have to ski: not exactly a sacrifice, since there is arguably no better place in the nation to ski in summer than Mount Hood.
Windell has gained weight since his days as champion, but he still rides with easy grace. His newest interest is snow skating. As a youth he tried moguls and backcountry telemarking, and then embraced snowboarding when critics were dismissing it as child’s play. He remembers being hassled by ski patrollers for no apparent reason. “They just didn’t like the fact that we were shredding the powder better than they were,” he says. “Way better.”
After a smooth warm-up run at eye-watering speed, Windell kicks back on the lift and shares a few details from his boarding career. The reason he was able to win consistently on tour was simple, he says. While his competitors treated boarding as an excuse to get hammered in Japan and party all night in Europe, he was focused on winning. He limited his extracurricular activities and trained hard in the summer to get an edge once the season began.
He applies the same ethic to his business. “You have to continually move forward and keep it fresh versus sitting there and being stagnant,” he says. “Since the conception of Windells we’ve always tried to put at least 15% to 20% back into the business, year after year… It has paid off.”
Wednesday, May 20, 2015
BY KIM MOORE | RESEARCH EDITOR
An earthquake would completely destroy many Oregon businesses, highlighting the urgent need for the private and public sectors to collaborate on shoring up disaster preparedness, said panelists at an Oregon Business breakfast summit today.
Tuesday, May 26, 2015
BY LINDA BAKER
Spring rains are the bane of an Oregon cherry farmer’s existence. Even a few sprinkles can crack the fruit so badly it’s not worth picking. Science to the rescue: Researchers at Oregon State University have developed a spray-on film that cuts rain-related cracking in half, potentially saving a season’s crop. The coating, patented as SureSeal, is made from natural chemicals similar to those found in the skins of cherries: cellulose, palm oil-based wax and calcium.
Wednesday, June 24, 2015
One year after he was appointed chair of the Portland Development Commission, Tom Kelly talks about PDC's longevity, Neil Kelly's comeback and his new role as Portlandia's landlord.
Friday, May 22, 2015
BY AMY MILSHTEIN
Astrid Scholz scales up sustainability.
Thursday, June 25, 2015
An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.
Thursday, June 11, 2015
In 2014, total revenue for camping and day use in Oregon State Parks was a little more than $17 million. That figure may even higher this year "because we've had exceptionally nice weather," Hughes says.
Friday, May 08, 2015
BY CHRIS NOBLE | PHOTOS BY JASON E. KAPLAN
Hagfish may not have evolved much over the last 300 million years, but their protein-heavy slime promises advances in super-materials.
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