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|Articles - September 2011|
|Wednesday, August 24, 2011|
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It’s 7 a.m. at the “funnest place on earth,” and buses and vans are loading up with kids raring to shred up some mid-summer snow on Mount Hood. A pair of teenage girls wearing snowboard boots are playing tetherball with one hand while holding lunch bags with the other. A pre-teen on a skateboard zips past the “Super Awesome Game Lounge” and tries out a few tricks in the wavy skate park out back. A tall boy jumps up and deposits a short girl’s snowboard on top of the basketball rim and ambles off. When she returns she looks up and laughs. “How’m I supposed to get that down?”
Tim Windell, the 46-year-old former snowboarding champion who built this action sports wonderland out of a trashed motel he bought out of bankruptcy, takes in the scene with a grin. For the third summer in a row, his $1,949-per-week overnight camp is sold out, and his new year-round academy is drawing inquiries from Saudi Arabia to Iceland. Not only did Windells Camp survive the recession, it flourished. Recent purchases include two $56,000 ski lifts and four huge air bags to provide safe landings for outrageous aerial maneuvers.
Windell is quick to point out that his competitors started buying air bags after word got out that he’d bought some. “We lead the way in the industry,” he says.
It’s a short, gorgeous drive from the Windells base camp on Highway 26 to Timberline Lodge. Windells operates a private snow park with an intimidating variety of jumps, half-pipes and rails in a south-facing gully east of the main ski area. To get there you have to ski: not exactly a sacrifice, since there is arguably no better place in the nation to ski in summer than Mount Hood.
Windell has gained weight since his days as champion, but he still rides with easy grace. His newest interest is snow skating. As a youth he tried moguls and backcountry telemarking, and then embraced snowboarding when critics were dismissing it as child’s play. He remembers being hassled by ski patrollers for no apparent reason. “They just didn’t like the fact that we were shredding the powder better than they were,” he says. “Way better.”
After a smooth warm-up run at eye-watering speed, Windell kicks back on the lift and shares a few details from his boarding career. The reason he was able to win consistently on tour was simple, he says. While his competitors treated boarding as an excuse to get hammered in Japan and party all night in Europe, he was focused on winning. He limited his extracurricular activities and trained hard in the summer to get an edge once the season began.
He applies the same ethic to his business. “You have to continually move forward and keep it fresh versus sitting there and being stagnant,” he says. “Since the conception of Windells we’ve always tried to put at least 15% to 20% back into the business, year after year… It has paid off.”
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Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.
Thursday, July 31, 2014
BY MARY SPILDE | OB GUEST CONTRIBUTOR
Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.
Tuesday, August 26, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
Wednesday, August 27, 2014
Tom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.
Wednesday, July 02, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
Friday, August 22, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
When business intersects with family, a host of situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.
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