Home Back Issues September 2011 Pendleton launches Portland collection

Pendleton launches Portland collection

| Print |  Email
Articles - September 2011
Wednesday, August 24, 2011

 

0911_Pendelton
Classic red plaid is part of the new Portland Collection by Pendleton Woolen Mills. 
Photo courtesy of Chris Hornbecker/Pendleton

Portland is the city so cool people want to wrap themselves up in it. Now they can. Pendleton Woolen Mills launches its Portland Collection in September. The Oregon business is steeped in tradition and rich in heritage but for decades their clothes missed the mark with fashion-conscious consumers.

 

Several apparel makers including Adidas, Levi’s, Nike and Opening Ceremony approached Pendleton in recent years to collaborate on youthful limited-edition collections. Those efforts inspired editorials in top fashion magazines and captured the imagination and pocketbooks of the young and stylish.

“We recognized that if this young consumer looked at our own line, it was more traditional,” says Mort Bishop III, president of Pendleton Woolen Mills.

And by traditional he means what many might call dirt dull.

Pendleton figured it was time to do its own hipster collection. And, glory be to fashion, they did it right. Pendleton brought in some of Portland’s best indie designers with John Blasioli, who had a little menswear label called A Broken Spoke, and Rachel Turk and Nathaniel Crissman, the duo behind the Church & State line.

They’ve taken all that is good about Pendleton and brought it into this century without losing the authenticity of the brand that makes it a classic. That’s not an easy achievement in the fickle world of fashion.

The collection has been picked up by Saks Fifth Avenue, Anthropologie and several Portland stores including Adorn, Blake, Frances May and Pin Me. The great product placement is due in part to the Oregon sales team of True Collaborative Fashion.

The Portland Collection hits the runway Sept. 8 at the Fashion Night Out show in Director’s Park, and opens Portland Fashion Week in October. And unlike the Pendleton shirts deconstructed — and then reconstructed — by Comme des Garçons that retail for about $1,600, the Portland Collection will be more affordable. Shirts run about $180 and a coat up to $850.

Now PDX fans can take Portland with them everywhere they go.

Vivian McInerny

 

More Articles

The more they change, the more they stay the same

March 2014
Tuesday, February 25, 2014
100-best-collageBY BRANDON SAWYER

The 100 Best Companies get more creative with perks and more generous with benefits; employees seek empowering relations with management and coworkers.


Read more...

Workplace benefits

March 2014
Tuesday, February 25, 2014

Health care and vacations rule. That’s the consensus from our reader poll on workplace benefits that help retain and recruit employees.


Read more...

Fuel's gold

March 2014
Tuesday, February 25, 2014
BY SOPHIA BENNETT

The coastal town of Coos Bay appears poised to land every economic development director’s dream: a single employer that will bring hundreds of family-wage jobs and millions in tax revenue. 


Read more...

The 2014 List: The Top 33 Small Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...

Banishing oil burners reaps benefits for schools

News
Tuesday, April 01, 2014
04.02.14 thumb co2schoolsBY APRIL STREETER | OB CONTRIBUTOR

Three years ago, PPS set out to begin to convert the 1930s-era boilers from diesel/bunker fuel to cleaner-burning natural gas. Oregon’s largest school district has realized impressive carbon dioxide emissions reductions, setting an example for public and private institutions.


Read more...

Q & A with Chuck Eggert

News
Thursday, March 06, 2014
03.06.14 thumb pacfoodsBY HANNAH WALLACE | OB BLOGGER

The founder of Pacific Foods talks about why his company has flown under the radar in Oregon, how saving a family-run chicken hatchery has helped his bottom line and why he thinks organic food is anything but elitist.


Read more...

Wheel man

March 2014
Tuesday, February 25, 2014
BY LINDA BAKER

Les Schwab has put a premium on customer service since 1952, when legendary namesake Les Schwab founded the company with one store in Prineville. (Schwab died in 2007.) But if the corporate principles remain essentially the same, the world around this iconic Oregon business has changed dramatically.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS