Home Back Issues September 2011 Pendleton launches Portland collection

Pendleton launches Portland collection

| Print |  Email
Articles - September 2011
Wednesday, August 24, 2011

 

0911_Pendelton
Classic red plaid is part of the new Portland Collection by Pendleton Woolen Mills. 
Photo courtesy of Chris Hornbecker/Pendleton

Portland is the city so cool people want to wrap themselves up in it. Now they can. Pendleton Woolen Mills launches its Portland Collection in September. The Oregon business is steeped in tradition and rich in heritage but for decades their clothes missed the mark with fashion-conscious consumers.

 

Several apparel makers including Adidas, Levi’s, Nike and Opening Ceremony approached Pendleton in recent years to collaborate on youthful limited-edition collections. Those efforts inspired editorials in top fashion magazines and captured the imagination and pocketbooks of the young and stylish.

“We recognized that if this young consumer looked at our own line, it was more traditional,” says Mort Bishop III, president of Pendleton Woolen Mills.

And by traditional he means what many might call dirt dull.

Pendleton figured it was time to do its own hipster collection. And, glory be to fashion, they did it right. Pendleton brought in some of Portland’s best indie designers with John Blasioli, who had a little menswear label called A Broken Spoke, and Rachel Turk and Nathaniel Crissman, the duo behind the Church & State line.

They’ve taken all that is good about Pendleton and brought it into this century without losing the authenticity of the brand that makes it a classic. That’s not an easy achievement in the fickle world of fashion.

The collection has been picked up by Saks Fifth Avenue, Anthropologie and several Portland stores including Adorn, Blake, Frances May and Pin Me. The great product placement is due in part to the Oregon sales team of True Collaborative Fashion.

The Portland Collection hits the runway Sept. 8 at the Fashion Night Out show in Director’s Park, and opens Portland Fashion Week in October. And unlike the Pendleton shirts deconstructed — and then reconstructed — by Comme des Garçons that retail for about $1,600, the Portland Collection will be more affordable. Shirts run about $180 and a coat up to $850.

Now PDX fans can take Portland with them everywhere they go.

Vivian McInerny

 

More Articles

Launch

September 2014
Tuesday, August 26, 2014
BY JESSICA RIDGWAY

September's Launch article features Orchid Health, BuddyUp and Inter-Europe Consulting.


Read more...

Gender Code

September 2014
Tuesday, August 26, 2014
BY COURTNEY SHERWOOD

Janice Levenhagen-Seeley reprograms tech.


Read more...

Podcast: Testing for Emotional Intelligence with John Hersey

Contributed Blogs
Friday, September 19, 2014
ivbU3sIXBY TOM COX | OB BLOGGER

How can you tell if you, a peer, a subordinate or a job candidate has the emotional intelligence needed to do well?


Read more...

100 Best Nonprofits announced

News
Thursday, October 02, 2014

100NP14logo4WebOregon Business magazine has named the sixth annual 100 Best Nonprofits to Work for in Oregon.


Read more...

The Rail Baron

October 2014
Thursday, September 25, 2014
BY LINDA BAKER

Oil is gushing out of the U.S. and Canada, and much of it is coming from places that don’t have pipeline infrastructure. So it’s being shipped by rail.


Read more...

Molecular Movies

September 2014
Wednesday, August 27, 2014
BY LINDA BAKER

Dr. Chong Fang isn’t God. But the assistant professor of chemistry at Oregon State University is getting closer to figuring out how he put everything together. 


Read more...

Launch

October 2014
Thursday, September 25, 2014
BY JESSICA RIDGWAY

October's Launch article features Soul Kitchen, Easy Company and Slick's Big Time BBQ.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS