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|Articles - September 2011|
|Wednesday, August 24, 2011|
Portland is the city so cool people want to wrap themselves up in it. Now they can. Pendleton Woolen Mills launches its Portland Collection in September. The Oregon business is steeped in tradition and rich in heritage but for decades their clothes missed the mark with fashion-conscious consumers.
Several apparel makers including Adidas, Levi’s, Nike and Opening Ceremony approached Pendleton in recent years to collaborate on youthful limited-edition collections. Those efforts inspired editorials in top fashion magazines and captured the imagination and pocketbooks of the young and stylish.
“We recognized that if this young consumer looked at our own line, it was more traditional,” says Mort Bishop III, president of Pendleton Woolen Mills.
And by traditional he means what many might call dirt dull.
Pendleton figured it was time to do its own hipster collection. And, glory be to fashion, they did it right. Pendleton brought in some of Portland’s best indie designers with John Blasioli, who had a little menswear label called A Broken Spoke, and Rachel Turk and Nathaniel Crissman, the duo behind the Church & State line.
They’ve taken all that is good about Pendleton and brought it into this century without losing the authenticity of the brand that makes it a classic. That’s not an easy achievement in the fickle world of fashion.
The collection has been picked up by Saks Fifth Avenue, Anthropologie and several Portland stores including Adorn, Blake, Frances May and Pin Me. The great product placement is due in part to the Oregon sales team of True Collaborative Fashion.
The Portland Collection hits the runway Sept. 8 at the Fashion Night Out show in Director’s Park, and opens Portland Fashion Week in October. And unlike the Pendleton shirts deconstructed — and then reconstructed — by Comme des Garçons that retail for about $1,600, the Portland Collection will be more affordable. Shirts run about $180 and a coat up to $850.
Now PDX fans can take Portland with them everywhere they go.
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
hubbub health uses behavior change science to rethink wellness programs.
In Ashland, a public-private partnership results in online resources to help diversify the local economy.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
If you have given a former employee access to your company’s electronic information by virtue of assigning a desktop or laptop computer and you suspect he or she of having taken electronically stored data, there are several steps to follow to preserve electronic forensic evidence from spoliation.
The official launch will be Jan. 14.
In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.