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|Articles - September 2011|
|Wednesday, August 24, 2011|
Page 7 of 10
Deliverance complains about being tied to her computer and about the steady stream of messages that pour into her email account, but she willingly demonstrates how customers can easily navigate Pacific Dome’s site in search of products and corporate information. Her attachment to the wonders of the Internet underscores the crucial role the Web performs for Ashland’s New Age businesses.
These business owners and their key employees are extremely savvy about online community building and marketing. Many of these business people have worked in the world of Internet technology, and they have used those skills to find business partners and customers who share their spiritual quests. The Internet has allowed them to connect to a global market for their goods and services from Ashland.
The startup Yogi Tunes exists almost entirely online. Its co-founders use their connections with the world’s leading yoga instructors to aggregate yoga session playlists into an online music library. Alex King-Harris, who writes and performs mostly electronic music under the name Rara Avis, explains: “The No. 1 question every yoga instructor gets after class is, ‘How can I get a copy of the playlist you used during that session?’ Most of the time, they don’t have copies of them floating around — they change them frequently. Yogi Tunes solves the problem for them.”
Yogi Tunes created a website with individual pages devoted to each yoga instructor who is a site member. Not coincidentally, some of the music used by these instructors was written by Yogi Tunes’ co-founders, musicians who specialize in soundtracks for yoga teachers. The instructors’ favorite playlists are available on the site — for a price. All commerce is conducted through the site.
Several businesses have been created to connect the spiritual community. One is WebSpirit, which offers a directory of like-minded members in Southern Oregon. Its directory for Ashland alone lists nearly 100 businesses. Among them: Excalibur Computer Solutions, whose tagline is: “Your computer techs in shining armor.”
One can also join the online community Southern Oregon TimeBank where its 120 members exchange hours with each other for goods and services. For instance, co-founder Will Wilkinson “pays” his barber a fixed number of hours when she cuts his hair. These hours go into her TimeBank account. She can use them to purchase goods and services from other members — any member, not just Wilkinson.
TimeBank was created to give structure to the sense of community that was building within Ashland’s spiritual community, Wilkinson says. The ultimate goal is to do away with the tracking of hours and simply have members providing goods and services for one another out of a sense of community. “Dollars, hours — all those things are illusions. When people live in harmony, they get what they need from each other without keeping track.”
Thursday, August 20, 2015
BY JACOB PALMER
Ask any college student: Textbook prices have skyrocketed out of control. Online education startup Lumen Learning aims to bring them down to earth.
Monday, July 13, 2015
BY KIM MOORE
Revenues in Oregon's private, for profit sector maintained solid growth as the economy continued to rebound.
Friday, July 10, 2015
BY DAN COOK
The Affordable Care Act has triggered a rush on health care plan redesign, a process fraught with hidden costs and consequences.
Tuesday, August 04, 2015
Wednesday, August 19, 2015
BY CHRIS NOBLE
Oregon is home to an abundance of gritty warehouses reborn as trendy office spaces, as well as crafty hipsters turned entrepreneurs. Does the combination yield an equally bounteous office products sector? Not so much. Occupying the limited desk jockey space are Field Notes, a spinoff of Portland’s Draplin Design Company, and Schuttenworks, known for whittling Apple device stands. For a full complement of keyboard trays, docking stations and mouse pads, check out the GroveMade line, guaranteed to boost the cachet of even the lowliest cubicle drone.
Friday, July 10, 2015
BY LINDA BAKER
Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened a third Portland store in the Cedar Mill neighborhood this year; a Bend outpost broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.
Thursday, August 27, 2015
BY LINDA BAKER
How do you put a baby on the cover of a business magazine without it looking too cutesy?
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For good or ill, gay marriage inspires many people. They have strong feelings about it. Sometimes those strong feelings are grounded in religion and sometimes they are not. When the workplace is added to the mix, emotions tend to run high. After giving an overview of two current situations, The Bullard Edge is going to outline three key points for consideration and clarity.
Yesterday, a divided National Labor Relations Board dropped another hammer on the employer community. In a long-awaited and much debated move, the Board jettisoned the decades old standard for determining when two independent businesses should be considered joint employers of an individual worker for collective bargaining purposes.
Transforming the culture of Oregon’s educational leadership.
Attendance, breakfast buffet, materials, certificate of attendance and parking are all complimentary on behalf of the firm.
New regulations are in effect and more updates are on the horizon, are you prepared?
The Oregon Entrepreneurs Network (OEN) is pleased to announce 16 finalists — from over 60 nominees — for the 2015 OEN Tom Holce Entrepreneurship Awards.