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|Articles - September 2011|
|Wednesday, August 24, 2011|
Page 6 of 10
Deliverance, another iconic Ashland figure, also relocated to Ashland, but much earlier. She left Santa Cruz, Calif., for Ashland three decades ago, founding Pacific Domes in 1980 “because I needed a way to make money.” She had sewn teepees previously and was attracted to the alternative dwelling business. Ashland felt spiritually welcoming to her, so she stayed. Now she’s become something of a spiritual networker around town.
“We have a network of save-the-world people here in Ashland, and more are coming,” says Deliverance. “We are the transition earth people. We are leading the way into a better future.”
Many of the entrepreneurs new to town would do well to study Pacific Domes’ strategy. Deliverance believes in philanthropy and is quick to respond to requests for emergency shelters — or Goddess Temples. But she tempers her charitable tendencies by keeping an eye on the bottom line.
“Bridging the two worlds of spirit and materialism is challenging,” says Deliverance. “I coach my sales team to be honest and direct, to sell domes, to collect payments and to abide by the contract.”
When the recession hit, Pacific Domes suffered just like everyone else, she says. The company had revenue of $4 million-plus in 2008, employed about 40 people and was experiencing double-digit annual growth before the recession. The global financial crisis hit Pacific Domes hard. Sales today are about $2 million, and employment about half of what it was. She says sales are now up again.
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