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|Articles - September 2011|
|Wednesday, August 24, 2011|
Page 3 of 10
This flourishing community of New Age entrepreneurs isn’t just a loose collection of tarot card readers, yoga instructors and crystal sellers. Businesses whose owners say they are “spiritually aligned” run the gamut from makers of alternative dwellings to computer services, bike shops, restaurants, construction companies, spas and creative services firms.
These are people who may identify themselves as Buddhists, worshippers of the divine feminine (goddess worshipers), pagans, followers of some ancient Celtic or East Indian religious tradition, or simply as being in touch or tune with a cosmic unifying spirit. Their commercial objective may be to turn a profit, but their practices and products are designed to be in harmony with the universe.
In almost any other location, these spiritually aligned businesses might be considered on the fringe of the commercial spectrum. But in Ashland, they fit right in.
“My next-door neighbor is the publisher of the DailyOM” says Ashland Mayor John Stromberg, referring to an online publication devoted to spiritual news, advice and opinion. “We just don’t think anything about it. Those things are just kind of accepted as the norm around here.”
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