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|Articles - August 2011|
|Wednesday, July 20, 2011|
This month's input survey asked Oregon business leaders about their news habits, and what we found out syncs with what the Pew Research Center has documented about news consumers nationally.
Pew puts news consumers into four categories: Integrators, Net Newsers, Traditionalists and the Disengaged. Of the 668 participants in our survey, 86% were over 45. Broken down by age and how many news sources they use on a daily basis, it appears that most of our respondents fall into the Integrators or Traditionalists group. Thankfully, no one seems to be in the Disengaged group.
The Integrators get their news from both traditional sources such as newspapers, magazine and radio, and the Internet; they are a more engaged, sophisticated segment than those who mostly rely on traditional news sources. Integrators share some characteristics with the Net Newsers, a smaller, younger, more Internet-savvy audience segment. Integrators are well educated, affluent and middle aged. TV is their main news source, but most also get news online during a typical day.
Net Newsers are also affluent and well educated, but relatively young (median age: 35); 58% are men, and they still rely on some traditional media outlets. Pew says they are as likely as Integrators and Traditionalists to read magazines.
Traditionalists are 46% of the public and they are older (median age is 52) and less affluent than the other groups. They rely heavily on TV news during the entire day. Most have a computer, but few get news online during the day. In all of our age groups, and this is true nationally, social networking sites have not become a major source of news.
Despite national viewership of the nightly network news falling by half since the early 1990s, TV as a news source is still a force for all age groups. But you don’t need to tell that to the stations in the Medford TV market. Writer Dan Cook’s cover story on why the Medford market has an unusual amount of broadcast activity is an illuminating story of history and happenstance. It’s a market that is grappling with seismic change, much like the rest of the entire media industry.
Friday, May 22, 2015
BY ANNIE ELLISON
Portland tech veteran Ben Berry is leaving his post as Portland’s chief technology officer for a full-time role producing unmanned aerial vehicles (UAVs) aimed at first responders and the military. Berry’s AirShip Technologies Group is poised to be on the ground floor of an industry that will supply drones to as many as 100,000 police, fire and emergency agencies nationwide. He reveals the plan for takeoff.
Tuesday, May 26, 2015
BY KIM MOORE
A conversation with Gene Pelham, CEO of Rogue Credit Union.
Friday, May 22, 2015
BY ROBERT MULLIN
Latest development in Nestlé plant saga sparks debate about the value of water.
Thursday, April 23, 2015
BY LINDA BAKER
On April 1 I attended a forum at the University of Portland on the sharing economy. The event featured panelists from Lyft and Airbnb, as well as Portland Mayor Charlie Hales. Asked about the impact of tech-driven sharing economy services. Hales said the new business models are reshaping the landscape. “But,” he added, “I don’t pretend to understand how a lot of this [technology] works.”
Wednesday, May 27, 2015
BY LINDA BAKER | EDITOR
More than 250 people turned out today for Oregon Business magazine’s seventh annual celebration of the 100 Best Green Companies to Work For in Oregon.
Thursday, May 21, 2015
BY JASON NORRIS | GUEST BLOGGER
Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.
Monday, April 27, 2015
BY JOE CORTRIGHT
The Knight challenge is an important instance of philanthropy. But we should not assume it will magically transform OHSU into a business- and job-spinning engine for the local economy.
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Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
The Oregon Entrepreneurs Network (OEN) will be presenting its third annual Entrepreneurial Summit on Friday, June 5 at Castaway in Portland, Oregon.
On June 13th Mayor Charlie Hales will attend nonprofit organization Dream Change’s inaugural Love Summit and will introduce one of its keynote speakers, Dan Wieden of Wieden+Kennedy advertising agency.
34 spots for food, 17 places to sip, and 7 sites to choose a brew beckon visitors.