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|Articles - August 2011|
|Wednesday, July 20, 2011|
This month's input survey asked Oregon business leaders about their news habits, and what we found out syncs with what the Pew Research Center has documented about news consumers nationally.
Pew puts news consumers into four categories: Integrators, Net Newsers, Traditionalists and the Disengaged. Of the 668 participants in our survey, 86% were over 45. Broken down by age and how many news sources they use on a daily basis, it appears that most of our respondents fall into the Integrators or Traditionalists group. Thankfully, no one seems to be in the Disengaged group.
The Integrators get their news from both traditional sources such as newspapers, magazine and radio, and the Internet; they are a more engaged, sophisticated segment than those who mostly rely on traditional news sources. Integrators share some characteristics with the Net Newsers, a smaller, younger, more Internet-savvy audience segment. Integrators are well educated, affluent and middle aged. TV is their main news source, but most also get news online during a typical day.
Net Newsers are also affluent and well educated, but relatively young (median age: 35); 58% are men, and they still rely on some traditional media outlets. Pew says they are as likely as Integrators and Traditionalists to read magazines.
Traditionalists are 46% of the public and they are older (median age is 52) and less affluent than the other groups. They rely heavily on TV news during the entire day. Most have a computer, but few get news online during the day. In all of our age groups, and this is true nationally, social networking sites have not become a major source of news.
Despite national viewership of the nightly network news falling by half since the early 1990s, TV as a news source is still a force for all age groups. But you don’t need to tell that to the stations in the Medford TV market. Writer Dan Cook’s cover story on why the Medford market has an unusual amount of broadcast activity is an illuminating story of history and happenstance. It’s a market that is grappling with seismic change, much like the rest of the entire media industry.
Friday, July 10, 2015
BY JOE CORTRIGHT
The false promise of economic impact statements.
Monday, July 13, 2015
BY JACOB PALMER
Dean of the Atkinson Graduate School of Management, Willamette University
Wednesday, July 15, 2015
Oregon's roads are crumbling, and revenues from state and local gas taxes are not sufficient to pay for improvements. We asked readers if the private sector should help fund transportation maintenance and repairs. Research partner CFM Strategic Communications conducted the poll of 366 readers in February.
"I feel private enterprises are capable of operating at a higher efficiency than state government."
"This has been used in Oregon since the mid-1800s. It is not a new financing method. This form of financing may help Oregon close its infrastructure deficit by leveraging funds."
Tuesday, June 23, 2015
Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.
Monday, July 13, 2015
BY KIM MOORE
Revenues in Oregon's private, for profit sector maintained solid growth as the economy continued to rebound.
Wednesday, June 17, 2015
Thursday, June 18, 2015
Fireworks are a booming industry, even if the pyrotechnics have turned July 4th into a day fire marshals, and many residents, love to hate.
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