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|Articles - August 2011|
|Wednesday, July 20, 2011|
This month's input survey asked Oregon business leaders about their news habits, and what we found out syncs with what the Pew Research Center has documented about news consumers nationally.
Pew puts news consumers into four categories: Integrators, Net Newsers, Traditionalists and the Disengaged. Of the 668 participants in our survey, 86% were over 45. Broken down by age and how many news sources they use on a daily basis, it appears that most of our respondents fall into the Integrators or Traditionalists group. Thankfully, no one seems to be in the Disengaged group.
The Integrators get their news from both traditional sources such as newspapers, magazine and radio, and the Internet; they are a more engaged, sophisticated segment than those who mostly rely on traditional news sources. Integrators share some characteristics with the Net Newsers, a smaller, younger, more Internet-savvy audience segment. Integrators are well educated, affluent and middle aged. TV is their main news source, but most also get news online during a typical day.
Net Newsers are also affluent and well educated, but relatively young (median age: 35); 58% are men, and they still rely on some traditional media outlets. Pew says they are as likely as Integrators and Traditionalists to read magazines.
Traditionalists are 46% of the public and they are older (median age is 52) and less affluent than the other groups. They rely heavily on TV news during the entire day. Most have a computer, but few get news online during the day. In all of our age groups, and this is true nationally, social networking sites have not become a major source of news.
Despite national viewership of the nightly network news falling by half since the early 1990s, TV as a news source is still a force for all age groups. But you don’t need to tell that to the stations in the Medford TV market. Writer Dan Cook’s cover story on why the Medford market has an unusual amount of broadcast activity is an illuminating story of history and happenstance. It’s a market that is grappling with seismic change, much like the rest of the entire media industry.
Wednesday, June 03, 2015
As part of our green workplaces story, Oregon Business checked out a community service project undertaken by Portland Youth Builders, a nonprofit alternative high school. In partnership with Whole Foods, PYB built garden boxes for a Home Forward housing site. Home Forward is a government agency that provides housing for low income residents and people with disabilities.
Tuesday, June 09, 2015
The technology at the center of Oregon’s road usage fee reform.
Thursday, July 09, 2015
The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger. About 80,000 people attended despite temperatures in the upper 90s.
Wednesday, July 15, 2015
We asked readers to weigh in on the fossil fuel-green energy equation.
Thursday, July 30, 2015
Activists have suspended themselves from the St. Johns Bridge in Portland, slowing an icebreaker's departure for the Arctic.
Thursday, June 18, 2015
Fireworks are a booming industry, even if the pyrotechnics have turned July 4th into a day fire marshals, and many residents, love to hate.
Monday, July 13, 2015
BY CAMILLE GRIGSBY-ROCCA
Can the brave new world of neurotechnology help an OHSU surgeon find a cure for obesity?
|10 Innovators in Rural Health|
|The Private 150: From Strength to Strength|
|Flattery with Numbers|
|Preserving the Legacy|
|Downtime with Debra Ringold|
|Farm in a Box|
|Boeing chairman threatens to relocate|
|Economy's growth disappoints analysts|
|Portland fireworks hotline overloaded by call volume|
|Rolling Stone magazine sued by UVA frat brothers|
|'Kayaktivists' hang from St. Johns Bridge to protest Shell Oil ship|
|Legal pot sales to start Oct. 1 in Oregon|
|Best Buy will sell Apple Watch, is hoping it boosts sales|
One of the many reasons why businesses fail is due to the lack of attention to analytics. Sure, you can go on running your business, but mastering the science of analytics will translate into a business advantage. But what exactly are analytics and why are they so important?
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