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Articles - August 2011
Wednesday, July 20, 2011

We asked readers this month about where they get their news. Of the 668 Oregon business leaders who participated in the survey, 67% were over age 45. That age group, perhaps not surprisingly, is relying most heavily on traditional media, and their related websites, for their news. But the under-45 group is not far behind. That younger group uses more social media than the over-45s, but the majority said newspapers, magazines, TV and other “old media” are more important sources of news. Interestingly, almost 70% of respondents between the ages of 18-34 said magazines were very or somewhat important to them, the highest percentage among all age groups. The survey was conducted in late June by CFM Strategic Communications.

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