Sock It to Me's success

| Print |  Email
Articles - August 2011
Wednesday, July 20, 2011

 

0811_Tactics_03
Photo by Juan-Carlos Delgado

 

Sock It to Me
Founder and president: Carrie Atkinson
Founded: 2004
Employees: 5
Revenues: $1.1 million
Biggest customer: Sock Dreams 
Best-selling socks: Chat Noir, Bad Ass, Mustache
Her business partner in Korea, Brendan Choi, is the same guy she first contacted by letting her fingers do the walking in the paper phone book. “We’ve worked together since Day One,” says Atkinson. “I totally trust him.”

Atkinson toured the highly automated factory in Korea where her socks are made in December 2010. The visit confirmed for her that she had no desire to take over the manufacturing end of the business. “They do what they do well, so we just pay them for what they do well,” she says.

A more probable expansion for Sock It to Me would involve new products. On that same trip to Asia last December, Atkinson also traveled to China to meet with a lingerie manufacturer she met at the Magic trade show in Las Vegas.

“She has 30 employees, and they get furnished dormitories and a cafeteria where they get an hour and a half break for lunch every day,” she says. “She showed me all the sewing facilities in a big room with a huge window, lots of sun shining in. It looked good. I would probably go with her.”

Moving into lingerie would signify a big step for a company that sells socks. But Atkinson says she is ready for a change and a new challenge. She is thinking of launching a lingerie line by the end of 2012.

One can imagine (but probably shouldn’t) the entries Sock It to Me will get for the “design-your-own nightie” contest.



 

Comments   

 
Guest
-1 #1 i want to start a sock lineGuest 2013-07-10 16:22:37
Hi, can you please give me some steps to get started?
Quote | Report to administrator
 

More Articles

Greenpeace (temporarily) prevents Shell oil ship from leaving Portland

The Latest
Thursday, July 30, 2015
hangersBY JASON E. KAPLAN | STAFF PHOTOGRAPHER

Greenpeace activists suspended themselves from the St. John's Bridge in an attempt to prevent a ship from heading to the Arctic.


Read more...

Photo Log: Waterfront Blues Festival

The Latest
Thursday, July 09, 2015
bluesfestthumbBY JASON E. KAPLAN | STAFF PHOTOGRAPHER

The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger.  About 80,000 people attended despite temperatures in the upper 90s.


Read more...

Store Bought

July/August 2015
Friday, July 10, 2015
BY LINDA BAKER

Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened a third Portland store in the Cedar Mill neighborhood this year; a Bend outpost broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.


Read more...

Farm in a Box

July/August 2015
Friday, July 10, 2015
BY JACOB PALMER

Most of the food Americans consume is trucked in from hundreds of miles away. Eric Wilson, co-founder and CEO of Gro-volution, wants to change that. So this past spring, the Air Force veteran and former greenhouse manager started work on an alternative farming system he claims is more efficient than conventional agriculture, and also shortens the distance between the consumer and the farm.


Read more...

Staffing Challenge

July/August 2015
Monday, July 13, 2015
BY KIM MOORE

A conversation with Greg Lambert, president of Mid Oregon Personnel Services.


Read more...

Big Trouble in China?

Guest Blog
Tuesday, August 18, 2015
0818-wellmanthumbBY JASON NORRIS | CFA

Earlier this month, the People’s Bank of China (PBoC) announced they were going to devalue their currency, the Renminbi. While the amount of the targeted change was to be roughly 2 percent, investors read a lot more into the move. The Renminbi had been gradually appreciating against the U.S. dollar (see chart) as to attempt to alleviate concerns of being labeled a currency manipulator.


Read more...

Flattery with Numbers

July/August 2015
Friday, July 10, 2015
BY JOE CORTRIGHT

The false promise of economic impact statements.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS