Medford's unique TV market reaches a critical crossroad

| Print |  Email
Articles - August 2011
Wednesday, July 20, 2011

Behind the TV screens

 

 

Diversified corporations own each of the four major network affiliates based in Medford. Each has multiple businesses and revenue sources designed to offset the swings in station revenue, as well as to pay for the high cost of purchasing new equipment required to remain competitive in today’s complex broadcast world.

KOBI (Channel 5, NBC) is the oldest TV station (1953) of parent company California Oregon Broadcasting Inc., owned and operated by Patsy Smullin. COBI owns TV stations in Medford, Klamath Falls, and Eugene. KOBI-TV serves the largest number of households of any of the Medford television stations due to serving via microwave 11 counties. COBI owns cable systems in central and eastern Oregon and operates a high-end digital production company that caters to corporate and other video clients. And while KDRV is the local news leader by most key ratings, Patsy Smullin is the face of the local broadcast industry.

KDRV (Channel 12, ABC) is the Medford flagship for Chambers Communications, based in Eugene. Founded and owned by Carolyn S. Chambers, Chambers operates ABC affiliates in Medford, Eugene, Klamath Falls and Bend, has cable interests and a production/post-production video unit similar to that of COBI’s, and owns the Oregon Sports Network. Since a management downsizing last summer, KDRV Market Manager Mark Hatfield’s corporate responsibilities have increased; he now oversees news and programming in Bend and Eugene as well as Medford.

KTVL (Channel 10, CBS) is owned and operated by Freedom Communications, which recently emerged from Chapter 11 reorganization. Freedom has myriad media and related interests, including the Orange County Register, the daily newspaper in Orange County, Calif., and seven other medium-to-small-market television stations. Where KTVL’s corporate owner once represented a substantial competitive edge due to its deep pockets, now that all its assets are on the auction block, KTVL’s future is uncertain. Bids for Freedom’s properties have been solicited but as of July 1, no media assets had been sold.

KMVU (Channel 26, Fox) is the Medford flagship for Fox Broadcasting. KMVU doesn’t do local programming; it contracts out its news programming to KOBI. In Eugene, the situation is reversed: the Eugene Fox station, KLSR, provides news content for KOBI’s sister station, KEVU. However, both stations are owned by COBI, KOBI’s corporate owner. Another revenue stream for Patsy Smullin’s media empire.



 

Comments   

 
Mike Gantenbein
-1 #1 Crossroads?Mike Gantenbein 2011-07-27 13:50:21
Great overview of the TV market in Medford - but I'm not sure that the market has arrived at some sort of "crossroads". It is in flux and will continue to be as the internet continues to offer new avenues for content developers (e.g. networks) to distribute their products. However, flux is normal in this market - there were only two TV stations in the market when I first moved here.
Quote | Report to administrator
 
 
Guest
0 #2 adminGuest 2013-03-20 03:06:37
This is the direction of Television now..
Quote | Report to administrator
 

More Articles

Urban renewer

Linda Baker
Wednesday, June 24, 2015
UnknownBY LINDA BAKER   

One year after he was appointed chair of the Portland Development Commission, Tom Kelly talks about PDC's longevity, Neil Kelly's comeback and his new role as Portlandia's landlord.


Read more...

Apartment Mania

Guest Blog
Thursday, June 18, 2015
4805983977 11466ce1d6 zBY BRAD HOULE | CFA

While most categories of commercial real estate have performed well, one of the most robust has been apartment buildings.


Read more...

Urban benediction

Linda Baker
Wednesday, July 22, 2015
072215 THUMB Credit-PontificalAcademyofSciencesBY LINDA BAKER

Charlie Hales has long viewed sound urban planning as the route to salvation: social, economic and environmental. This week, the mayor's city design philosophy got the nod of approval from a bona fide spiritual authority, Pope Francis.


Read more...

Reader Input: Road Work

March 2015
Wednesday, July 15, 2015

Oregon's roads are crumbling, and revenues from state and local gas taxes are not sufficient to pay for improvements. We asked readers if the private sector should help fund transportation maintenance and repairs. Research partner CFM Strategic Communications conducted the poll of 366 readers in February.

0315 input01 620px

 

Reader comments:

"I feel private enterprises are capable of operating at a higher efficiency than state government."

"This has been used in Oregon since the mid-1800s. It is not a new financing method. This form of financing may help Oregon close its infrastructure deficit by leveraging funds."


Read more...

Business partnerships: taming the three-headed monster

Contributed Blogs
Monday, July 06, 2015
070615-businessmarriagefail-thumbBY KATHERINE HEEKIN | OB GUEST COLUMNIST

Picking a business partner is not much different than choosing a spouse or life partner, and the business break-up can be as heart-wrenching and costly as divorce.


Read more...

House of Clarity

July/August 2015
Monday, July 13, 2015
BY JACOB PALMER

Holding a Power Lunch at Veritable Quandary in downtown Portland.


Read more...

6 key things to know about summer baseball in Oregon

The Latest
Friday, June 05, 2015
basedthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

As temperatures in Oregon creep into the 90s this weekend, Oregonians' thoughts are turning to — summer baseball.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS