Home Back Issues August 2011 Medford's unique TV market reaches a critical crossroad

Medford's unique TV market reaches a critical crossroad

| Print |  Email
Articles - August 2011
Wednesday, July 20, 2011
Article Index
Medford's unique TV market reaches a critical crossroad
Page 2
Page 3
Page 4
Page 5
Page 6
Medford's Broadcasting History
Behind the TV screens

Medford's Broadcasting History

 

 

The broadcast career of William Smullin, founder of California Oregon Broadcasting Inc., began with a single radio station in Eureka, Calif., in 1933. When television began to catch on after World War II, Smullin quickly expanded his burgeoning broadcast empire. With a partner, in 1953 he launched KBES in Medford, the predecessor to today’s KOBI, as well as KIEM-TV in Eureka.

Smullin’s VHF portfolio grew as he added television and radio stations throughout Central and Southern Oregon and Northern California. He diversified his interests with a microwave network and cable networks. He and other early Medford broadcast pioneers, including rival Ray Johnson, were known for their innovations. They had to be creative, given the geographical challenges that confronted them. Smullin’s vast web of cable and microwave systems, and his relay stations in smaller towns, boosted his primary stations’ signals and carried programming from other major markets to his viewers on either side of the Oregon-California border.

Johnson was just as determined as Smullin to make his mark in the fledgling television field. Johnson entered the market in 1961 with the predecessor to KTVL, setting off a fierce competitive battle with Smullin’s broadcast empire. “When my dad ran the station, we weren’t even allowed to play with the children of the other station’s employees.” Patsy Smullin says.

Yet, the two media pioneers were friends and would often discuss business. “Ray and Dad had great respect for each other and would occasionally meet on mountain tops and discuss global ‘future’ communication issues,” she says.

When KDRV, owned by Eugene-based Chambers Communications, entered the fray in 1984, viewers from Lakeview to Mt. Shasta could enjoy complete free TV programming, and choose from three very competitive local news operations based in Medford for their local news. The market continued to attract players, with Fox’s KMVU, Telemundo, and Public Broadcasting joining the mix.

Ray Johnson eventually sold out, but Smullin continued to build up his media assets. Daughter Patsy would become the only one of his five children to stick with the business that she has run since 1984.

 



 

Comments   

 
Mike Gantenbein
-1 #1 Crossroads?Mike Gantenbein 2011-07-27 13:50:21
Great overview of the TV market in Medford - but I'm not sure that the market has arrived at some sort of "crossroads". It is in flux and will continue to be as the internet continues to offer new avenues for content developers (e.g. networks) to distribute their products. However, flux is normal in this market - there were only two TV stations in the market when I first moved here.
Quote | Report to administrator
 
 
Mike Nelson
+1 #2 The News Czar Wears New ClothesMike Nelson 2011-08-01 10:03:34
Little Hatfield is mistaken if he thinks his current staff and limited knowledge of emerging technology is going to keep KDRV on top. Oprah is gone, Jeopardy will not last, and Mr. Hat will soon find himself "number two" when tech-savvy KTVL and KOBI merge.
Quote | Report to administrator
 
 
Guest
0 #3 adminGuest 2013-03-20 03:06:37
This is the direction of Television now..
Quote | Report to administrator
 

More Articles

Branching out

March 2014
Tuesday, February 25, 2014
DSC04185BY LINDA BAKER

A blueberry bush is a blueberry bush — except when it’s a blueberry tree.


Read more...

The future of money

March 2014
Tuesday, February 25, 2014
BY JAKE THOMAS

An ancient institution moves slowly into the digital age. 


Read more...

Downtime with Ron Green

March 2014
Tuesday, February 25, 2014
BY JESSICA RIDGWAY

Ron Green became president and CEO of Oregon Pacific Bank in August 2013.


Read more...

Wheel man

March 2014
Tuesday, February 25, 2014
BY LINDA BAKER

Les Schwab has put a premium on customer service since 1952, when legendary namesake Les Schwab founded the company with one store in Prineville. (Schwab died in 2007.) But if the corporate principles remain essentially the same, the world around this iconic Oregon business has changed dramatically.


Read more...

On fire

March 2014
Tuesday, February 25, 2014
BY JESSICA RIDGWAY

A self-proclaimed “chile head,” John Ford “grows, eats and does everything spicy.” 


Read more...

Car ignition recalls and lean product design

Contributed Blogs
Friday, April 11, 2014
04.11.14 thumb gm-gettyTOM COX | OB BLOGGER

The auto industry is starting to share more costs across manufacturers for complex and challenging design work, like new transmission design, and certain new engine technologies. What we’re not yet seeing is wholesale outsourcing of “unavoidable waste” components to specialist companies.


Read more...

Green eyeshades in the ivory tower

News
Friday, April 04, 2014
EducationCosts BlogBY ERIC FRUITS

The rapidly rising cost of higher education has left even the smartest researchers and the wonkiest of wonks wondering what’s happening and where’s all that money going. More and more, prospective students—and their families—are asking: Is college worth the cost?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS