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|Articles - August 2011|
|Wednesday, July 20, 2011|
Page 6 of 8
Several nonprofit managers and supporters say the presence of three community-minded stations has been a huge factor in fundraising, recruiting volunteers and simply getting their message out to the community.
“Supporting nonprofits is the norm here, it’s just part of the Medford media culture,” says Barbara Johnson, who is affiliated with several Medford-area nonprofits. “It’s a conscious choice they make,” says Sue Mendenhall, program director of Children’s Miracle Network. “As long as they can find a way to bring our story into the newsroom, they will cover it. All the stations do it.”
Beyond their news strategies, each station owner has pursued a distinct strategy for making ends meet in the small middle-class market. While the market hasn’t grown in terms of number of households in the last decade, neither has it shrunk significantly. The recession clearly drained wealth away; the flood of California retirees flush with cash who once flocked to the region has slowed to a trickle. Yet there are pockets of affluence, such as Ashland, that remain poised for growth.
Smullin, like her chief competitors, remains in the end stubbornly optimistic about Medford’s future in broadcast. But she acknowledges that the landscape is everchanging, and that to stay profitable the stations will have to constantly adapt. “Partnerships are the name of the game now,” she says. “I don’t make any unilateral decisions anymore. Everything involves a partner. It’s how we survive.”
In all likelihood, the survival of the major players in Medford’s combative free TV broadcast market is assured for years to come. What survival looks like is another matter. As Smullin points out, partnerships — with advertisers, community groups, stations in sister markets and even competitors — may well be the key. For as long as the stations’ signals can hop over mountains and across state borders, people will watch, and someone will pay the bills.
Wednesday, May 20, 2015
BY KIM MOORE | RESEARCH EDITOR
An earthquake would completely destroy many Oregon businesses, highlighting the urgent need for the private and public sectors to collaborate on shoring up disaster preparedness, said panelists at an Oregon Business breakfast summit today.
Thursday, April 09, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Bend has reclaimed its prerecession title as one of the fastest growing cities in the country.
Monday, April 27, 2015
BY KIM MOORE
Are we too quick to diagnose corruption?
Monday, April 13, 2015
BY GRANT KIRBY | OP-ED CONTRIBUTOR
The mega-shift from technology-driven to data-driven organizations raises questions about Oregon’s workforce preparedness.
Friday, April 24, 2015
BY BEN DEJARNETTE | INVESTIGATEWEST
Timber companies and environmental groups take a stab at collaboration to boost logging and restoration in Oregon fires.
Monday, April 27, 2015
BY JOE CORTRIGHT
The Knight challenge is an important instance of philanthropy. But we should not assume it will magically transform OHSU into a business- and job-spinning engine for the local economy.
Tuesday, May 26, 2015
BY KIM MOORE
A conversation with Gene Pelham, CEO of Rogue Credit Union.
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Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
The Oregon Entrepreneurs Network (OEN) will be presenting its third annual Entrepreneurial Summit on Friday, June 5 at Castaway in Portland, Oregon.
On June 13th Mayor Charlie Hales will attend nonprofit organization Dream Change’s inaugural Love Summit and will introduce one of its keynote speakers, Dan Wieden of Wieden+Kennedy advertising agency.
34 spots for food, 17 places to sip, and 7 sites to choose a brew beckon visitors.