|| Print ||
|Articles - August 2011|
|Wednesday, July 20, 2011|
Page 6 of 8
Several nonprofit managers and supporters say the presence of three community-minded stations has been a huge factor in fundraising, recruiting volunteers and simply getting their message out to the community.
“Supporting nonprofits is the norm here, it’s just part of the Medford media culture,” says Barbara Johnson, who is affiliated with several Medford-area nonprofits. “It’s a conscious choice they make,” says Sue Mendenhall, program director of Children’s Miracle Network. “As long as they can find a way to bring our story into the newsroom, they will cover it. All the stations do it.”
Beyond their news strategies, each station owner has pursued a distinct strategy for making ends meet in the small middle-class market. While the market hasn’t grown in terms of number of households in the last decade, neither has it shrunk significantly. The recession clearly drained wealth away; the flood of California retirees flush with cash who once flocked to the region has slowed to a trickle. Yet there are pockets of affluence, such as Ashland, that remain poised for growth.
Smullin, like her chief competitors, remains in the end stubbornly optimistic about Medford’s future in broadcast. But she acknowledges that the landscape is everchanging, and that to stay profitable the stations will have to constantly adapt. “Partnerships are the name of the game now,” she says. “I don’t make any unilateral decisions anymore. Everything involves a partner. It’s how we survive.”
In all likelihood, the survival of the major players in Medford’s combative free TV broadcast market is assured for years to come. What survival looks like is another matter. As Smullin points out, partnerships — with advertisers, community groups, stations in sister markets and even competitors — may well be the key. For as long as the stations’ signals can hop over mountains and across state borders, people will watch, and someone will pay the bills.
Wednesday, April 02, 2014
A new report explores the impact of millennials on Oregon's business and political climate.
Tuesday, March 11, 2014
BY MARK BLAINE | OB BLOGGER
The publisher of the Emerald Media Group moves on, leaving a cutting edge media group that depends on business acumen for its survival.
Thursday, February 27, 2014
Our 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.
Thursday, March 27, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Watch this OB Original Video about three Oregon companies and how crowd-funding "kickstarted" their business ideas.
Thursday, April 03, 2014
BY OB STAFF
Learn how to green your workplace and lower your environmental footprint at the office. Oregon Business presents a two-hour "Greening Your Workplace" seminar on May 28th, 2014 at the Nines Hotel in Portland.
Tuesday, February 25, 2014
BY LINDA BAKER
An intellectual property attorney by day, 48-year-old Stoll Berne attorney Tim DeJong is a singer and guitarist by night.
Tuesday, February 25, 2014
Health care and vacations rule. That’s the consensus from our reader poll on workplace benefits that help retain and recruit employees.
|How Doug Badger spends his downtime|
|Port at a crossroads|
|100 Best awards 2014|
|Our man in Congress|
|NASA discovers first potentially habitable planet|
|Effects of childhood bullying last a lifetime|
|Scientists make first embryo clones from adults|
|Man urinates in reservoir, ruins 38M gallons of water|
|Recreational marijuana use linked to brain changes|
|Former NYC mayor announces $50M gun law election push|
|U.S. consumer inflation rises: higher food, rent costs|
Marketing the state brings new business, new jobs and a better quality of life for everyone.
Living in the beautiful Pacific Northwest means enjoying our wonderful surroundings, while remaining aware of the multiple types of natural disaster threats that we face: winter storms, windstorms, floods, landslides, earthquakes, volcanoes and tsunamis.“
Oregon State University's hospitality degree program invests in next-generation leaders.
On Saturday, April 26, more than 1,900 local Comcast employees and their families, friends and community partners will “make change happen” as they volunteer to improve schools and nonprofits in Oregon and Southwest Washington as part of Comcast’s 13th Comcast Cares Day.
NAI Norris, Beggs & Simpson just completed their newly rebranded First Quarter Market Reports. Not only does it feature a brand new format, but the report ensures accuracy due to the annual truing up of their database.
Samuel Hernandez, an Associate at Barran Liebman, is the recipient of a 2014 Oregon State Bar Litigation Section Rising Litigator Award.