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|Articles - August 2011|
|Wednesday, July 20, 2011|
Page 6 of 8
Several nonprofit managers and supporters say the presence of three community-minded stations has been a huge factor in fundraising, recruiting volunteers and simply getting their message out to the community.
“Supporting nonprofits is the norm here, it’s just part of the Medford media culture,” says Barbara Johnson, who is affiliated with several Medford-area nonprofits. “It’s a conscious choice they make,” says Sue Mendenhall, program director of Children’s Miracle Network. “As long as they can find a way to bring our story into the newsroom, they will cover it. All the stations do it.”
Beyond their news strategies, each station owner has pursued a distinct strategy for making ends meet in the small middle-class market. While the market hasn’t grown in terms of number of households in the last decade, neither has it shrunk significantly. The recession clearly drained wealth away; the flood of California retirees flush with cash who once flocked to the region has slowed to a trickle. Yet there are pockets of affluence, such as Ashland, that remain poised for growth.
Smullin, like her chief competitors, remains in the end stubbornly optimistic about Medford’s future in broadcast. But she acknowledges that the landscape is everchanging, and that to stay profitable the stations will have to constantly adapt. “Partnerships are the name of the game now,” she says. “I don’t make any unilateral decisions anymore. Everything involves a partner. It’s how we survive.”
In all likelihood, the survival of the major players in Medford’s combative free TV broadcast market is assured for years to come. What survival looks like is another matter. As Smullin points out, partnerships — with advertisers, community groups, stations in sister markets and even competitors — may well be the key. For as long as the stations’ signals can hop over mountains and across state borders, people will watch, and someone will pay the bills.
Thursday, June 25, 2015
An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.
Thursday, July 09, 2015
The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger. About 80,000 people attended despite temperatures in the upper 90s.
Friday, July 10, 2015
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Rita Hansen aims to scale natural gas vehicle innovation.
Wednesday, July 01, 2015
There are more than 10 million former military members working in the United States.
Friday, July 10, 2015
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The false promise of economic impact statements.
Wednesday, June 17, 2015
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Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.
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Robert S. Wiggins has joined Lane Powell as a Shareholder in the Corporate/M&A Practice Group. Wiggins is a well-known lawyer, entrepreneur, and investor with more than 30 years of experience leading and advising established and emerging companies in the Pacific Northwest. Wiggins will focus his practice on offering outside general counsel services, including general corporate and board representation, business transactions and capital events.
DEDICATION PARTY: Help the Port of The Dalles celebrate its newest shovel-ready industrial land Friday, July 31, from 1:30 to 4 p.m.