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|Articles - August 2011|
|Wednesday, July 20, 2011|
Page 5 of 8
In addition to generating revenue for the networks, the Medford affiliates have a reputation for developing future major market talent. The current All-Star Alum is Ann Curry, the former KTVL anchor recently named co-host of NBC’s Today Show. But many other fresh young faces got their start in Medford.
Like Melanie Wingo, Katherine Cook, now a top KGW (Portland) reporter, got her start at KDRV. “It was a fantastic training ground,” Cook says.
The major Western broadcast markets are filled with former Medford TV reporters and anchors. “I’ve seen at least 50 anchors go through this town in the six years I’ve been here,” says KSYS’s Brad Fay.
The stations use these ambitious young newscasters, starting at the bottom of the salary range, to their advantage. The constant stream of newcomers into Medford represents an almost unlimited supply of cheap, aggressive labor for the affiliates, and the major market stations are happy to have the old pros in Medford train them.
“We tell them, ‘Give us three years and we’ll be the best agent you ever had,’” says KOBI vice president and general manager Bob Wise. “They have to work their tails off, but then they usually go right into a big market.”
On the hard-news front, the stations compete fiercely for local stories. Although their news teams are essentially the same size, KDRV is the acknowledged news leader. KOBI and KTVL have used technology to try to extend their news coverage; several local media sources say KTVL’s news programming ratings tend to edge out KOBI’s during most of the “sweeps.” But KDRV’s Mark Hatfield says, “If you combined the other two stations [ratings] they still wouldn’t beat us.”
The affiliates place a premium on developing ongoing initiatives like KOBI’s “Southern Oregon Meth Project” and KDRV’s “Building Hope” designed to help families facing foreclosure. These kinds of projects both serve to brand the stations and to underscore their commitment to community involvement. They also have a long tradition of generously supporting the region’s nonprofits, one instance where they appear to work together rather than compete.
Wednesday, September 30, 2015
BY KIM MOORE
Striving for social equity is the mission of many nonprofits, and this year’s 100 Best Nonprofits to Work For in Oregon survey shows employees are most satisfied with their organizations’ fair treatment of differing racial, gender, disability, age and economic groups. But as a national discourse about racial discrimination and equity for low-income groups takes center stage, data show Oregon’s 100 Best Nonprofits to Work For still need to make progress on addressing these issues within their own organizations.
Tuesday, November 03, 2015
PHOTOS BY JASON E. KAPLAN
Thursday, November 12, 2015
BY LINDA BAKER
I walked off the Vigor Industrial shipyard that day with a clear cover line in mind: the Love Boat.
Wednesday, November 11, 2015
BY LINDA BAKER
“What we’ve seen traditionally over the past few decades is a reduction of short line railroads. This is a rare opportunity to see a line being opened.”
Tuesday, November 03, 2015
Two trends dominate the manufacturing sector: onshoring and the rise of small-scale production manufacturing, known as the "maker economy."
Friday, November 20, 2015
BY JASON NORRIS AND MARY FAULKNER
It’s been a volatile year in equities and heading into the holiday season, it doesn’t look like these market extremes will dissipate.
Wednesday, October 28, 2015
BY APRIL STREETER
The world's second-largest wind energy project yields costs and benefits for a sheep-farming family in Eastern Oregon.
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|Thanksgiving travel: Fuel costs low, terrorism anxiety high|
|Costco chicken salad linked to E. coli case in Washington|
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|Enormous drugmaker emerges from Pfizer, Allergan deal|
|Startups joining lobbying game|
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