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|Articles - August 2011|
|Wednesday, July 20, 2011|
Page 5 of 8
In addition to generating revenue for the networks, the Medford affiliates have a reputation for developing future major market talent. The current All-Star Alum is Ann Curry, the former KTVL anchor recently named co-host of NBC’s Today Show. But many other fresh young faces got their start in Medford.
Like Melanie Wingo, Katherine Cook, now a top KGW (Portland) reporter, got her start at KDRV. “It was a fantastic training ground,” Cook says.
The major Western broadcast markets are filled with former Medford TV reporters and anchors. “I’ve seen at least 50 anchors go through this town in the six years I’ve been here,” says KSYS’s Brad Fay.
The stations use these ambitious young newscasters, starting at the bottom of the salary range, to their advantage. The constant stream of newcomers into Medford represents an almost unlimited supply of cheap, aggressive labor for the affiliates, and the major market stations are happy to have the old pros in Medford train them.
“We tell them, ‘Give us three years and we’ll be the best agent you ever had,’” says KOBI vice president and general manager Bob Wise. “They have to work their tails off, but then they usually go right into a big market.”
On the hard-news front, the stations compete fiercely for local stories. Although their news teams are essentially the same size, KDRV is the acknowledged news leader. KOBI and KTVL have used technology to try to extend their news coverage; several local media sources say KTVL’s news programming ratings tend to edge out KOBI’s during most of the “sweeps.” But KDRV’s Mark Hatfield says, “If you combined the other two stations [ratings] they still wouldn’t beat us.”
The affiliates place a premium on developing ongoing initiatives like KOBI’s “Southern Oregon Meth Project” and KDRV’s “Building Hope” designed to help families facing foreclosure. These kinds of projects both serve to brand the stations and to underscore their commitment to community involvement. They also have a long tradition of generously supporting the region’s nonprofits, one instance where they appear to work together rather than compete.
Tuesday, August 26, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?
Thursday, July 31, 2014
BY MARY SPILDE | OB GUEST CONTRIBUTOR
Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.
Wednesday, August 20, 2014
By Kim Moore | OB Editor
The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.
Wednesday, July 09, 2014
BY LINDA BAKER | OB EDITOR
Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
Tuesday, July 01, 2014
BY HANNAH WALLACE | OB BLOGGER
Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.
Monday, August 18, 2014
Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.
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