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|Articles - August 2011|
|Wednesday, July 20, 2011|
Page 5 of 8
In addition to generating revenue for the networks, the Medford affiliates have a reputation for developing future major market talent. The current All-Star Alum is Ann Curry, the former KTVL anchor recently named co-host of NBC’s Today Show. But many other fresh young faces got their start in Medford.
Like Melanie Wingo, Katherine Cook, now a top KGW (Portland) reporter, got her start at KDRV. “It was a fantastic training ground,” Cook says.
The major Western broadcast markets are filled with former Medford TV reporters and anchors. “I’ve seen at least 50 anchors go through this town in the six years I’ve been here,” says KSYS’s Brad Fay.
The stations use these ambitious young newscasters, starting at the bottom of the salary range, to their advantage. The constant stream of newcomers into Medford represents an almost unlimited supply of cheap, aggressive labor for the affiliates, and the major market stations are happy to have the old pros in Medford train them.
“We tell them, ‘Give us three years and we’ll be the best agent you ever had,’” says KOBI vice president and general manager Bob Wise. “They have to work their tails off, but then they usually go right into a big market.”
On the hard-news front, the stations compete fiercely for local stories. Although their news teams are essentially the same size, KDRV is the acknowledged news leader. KOBI and KTVL have used technology to try to extend their news coverage; several local media sources say KTVL’s news programming ratings tend to edge out KOBI’s during most of the “sweeps.” But KDRV’s Mark Hatfield says, “If you combined the other two stations [ratings] they still wouldn’t beat us.”
The affiliates place a premium on developing ongoing initiatives like KOBI’s “Southern Oregon Meth Project” and KDRV’s “Building Hope” designed to help families facing foreclosure. These kinds of projects both serve to brand the stations and to underscore their commitment to community involvement. They also have a long tradition of generously supporting the region’s nonprofits, one instance where they appear to work together rather than compete.
Thursday, May 21, 2015
BY JASON NORRIS | GUEST BLOGGER
Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.
Thursday, June 18, 2015
Fireworks are a booming industry, even if the pyrotechnics have turned July 4th into a day fire marshals, and many residents, love to hate.
Tuesday, May 26, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
New Jersey and Oregon are the only two states in the U.S. that ban self serve gas stations. But these two holdouts may be ready to give up the game. New Jersey is considering legislation that would lift the state's ban on pumping your own gas. Oregon is considering smaller scale changes.
Friday, May 22, 2015
BY CHRIS NOBLE
The right sunglasses can protect your eyes and look cool at the same time. This being the 21st century, select shades are socially conscious, too. Portland brand Shwood uses wood and other natural materials and manufactures locally. Founded by Ann Sacks, the brand Fetch dedicates a portion of its profits to animal welfare. But whether you choose classic tortiseshell or aviator chic, please, shed the sunglasses when you walk in the door — and, of course, at night.
Friday, May 22, 2015
BY JACOB PALMER
A Power Lunch at Oswego Grill.
Thursday, May 28, 2015
BY LINDA BAKER | EDITOR
Reinventing capitalism. Office dumpster divers. Handprints versus carbon footprints.
Friday, May 22, 2015
BY EMILY LIEDEL
Inside the topsy-turvy world of corporate sustainability rankings.
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Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
3 Degrees Event Celebrates 5th Year Bringing Nonprofit and Business Professionals Together to Benefit Portland.
Bend energy leader brings passion for efficiency and renewable energy to the nonprofit.
Event in Forest Grove marks recognition of Global Food Safety Initiative Certification.