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|Articles - August 2011|
|Wednesday, July 20, 2011|
Page 4 of 8
“But,” says Mark Hatfield, Chambers Communications (KDRV) managing director of news and programming, pointing to the bank of TVs on the wall of his office in Medford, “this is still the screen that people look at at the end of the day. We as news organizations will continue as long as we’re relevant and serve our communities. I actually think the future for this market is bright.”
Bright for whom? In fact, consolidation among the stations has already begun. In 2006, the local Fox affiliate, KMVU, contracted with KOBI for news coverage. The relationship has been “very successful,” Smullin says, and it adds a much-needed revenue stream to COBI’s coffers. While the partnership isn’t comparable to the situation in Redding-Chico, it represents a step in the direction of consolidation.
Many area residents would feel the loss of even one news operation. Medford and neighboring towns like Klamath Falls, Ashland, Grants Pass and Jacksonville have grown accustomed to excellent local news coverage, from Friday night high school football games to breaking news about weather, forest fires and traffic tie-ups, to information about charity fundraisers.
Steve Safron, editor of the online broadcast industry publication Lost Remote, thinks it unlikely that any of the networks would abandon Medford. “The networks care about those small markets,” he says. “It’s an aggregate thing; they want those households. They help sell advertising and they maintain their brands.”
Yet the networks might be inclined to reduce costs if possible. Combining news operations might make financial sense in a tight, small market, Fay says. But the community would lose an irreplaceable asset, says Melanie Wingo, a former KDRV reporter now with KATU in Portland.
Wingo says Medford viewers are devoted to their favorite news programs. “They will turn the dial when a [network] program ends to hear the news from the local team they’re loyal to,” she says. “You don’t always see that in larger markets.” She worries that Medford could become merely a satellite market to Eugene (No. 118), which has been growing in the number of households served as Medford has stagnated. KDRV is part of Chambers Communications, which is based in Eugene, but Hatfield says KDRV is not a satellinte station run out of Eugene. Hatfield is the market manager of KDRV, and managing director of news and programming for KDRV, KEZI in Eugene and KOHD in Bend, the result of a round of management layoffs in the summer of 2010.
“I hope no part of the Medford market goes away,” she says. “People there simply rely on their TV stations too much.”
Thursday, June 26, 2014
BY ERIC FRUTS | OB BLOGGER
Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?
Thursday, June 26, 2014
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
Monday, July 14, 2014
BY TERRY "STARBUCKER" ST. MARIE
I really didn’t know that much about angel investing, but I did know a lot about the entrepreneurial spirit.
Friday, June 27, 2014
BY JASON NORRIS | OB BLOGGER
Over the last several months we have seen a wave of cross-border acquisitions, primarily U.S.-based companies looking to purchase non-U.S.-based companies. There are a few reasons for this, but the main culprit is the U.S. corporate tax system. The United States has one of the highest corporate tax rates in the world.
Wednesday, July 02, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
Wednesday, August 13, 2014
BY TOM COX | OB BLOGGER
When I say, “Your Employee is Always Right,” I do not mean “right about the facts,” but rather “right about how they feel” and “right about how they want to be led.”
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