Home Back Issues August 2011 Medford's unique TV market reaches a critical crossroad

Medford's unique TV market reaches a critical crossroad

| Print |  Email
Articles - August 2011
Wednesday, July 20, 2011
Article Index
Medford's unique TV market reaches a critical crossroad
Page 2
Page 3
Page 4
Page 5
Page 6
Medford's Broadcasting History
Behind the TV screens

 

0811_MedfordTV_05
Although not a competitor in the breaking news battle, SOPTV fights hard for the dollars it needs to operate. Brad Fay, director of content and operations, thinks Medford is ripe for contraction. 
// Photo by Jamie Lusch

But another player in the Medford market thinks he may have already seen the future of the Medford affiliates in the Redding-Chico market to the south.

“The model is already there [in Redding-Chico] for stations to combine news operations,” says Brad Fay, director of content and operations at Public Broadcasting affiliate KSYS-SOPT. That small California market ranks No. 130 nationally, only slightly larger than Medford’s. There, Fay says, the Federal Communications Commission allowed the CBS and NBC network affiliates to form a partnership in the 1990s known as a duopoly. The stations now share one news operation, with one news broadcast airing simultaneously on both channels.

“Why would you need three TV stations covering the same traffic accident in Medford?” Fay asks. “News operations are very expensive. Those stations in Chico saved a lot of money by combining news teams.”

This scenario has not been lost on KTVL’s competitors. Should the station come up for sale, Smullin indicates she would be very interested in exploring ways to bring KTVL into their respective media folds.

Whether that will happen any time soon remains to be seen. Freedom Communications is evaluating all of its far-flung media properties, says spokesman Bob Emmers, adding that nothing has been sold yet.

Any new revenue stream for the affiliates in Medford is highly prized these days. While none of the affiliates will disclose financial information, all agreed that it’s become tougher than ever to operate profitably in the current environment. The recession was particularly hard on the automobile retail business in the region, a major source of revenue for the stations. Meantime, other viewing options are fighting for the scarce advertising dollars, cable and Internet TV among them.

 



 

Comments   

 
Mike Gantenbein
-1 #1 Crossroads?Mike Gantenbein 2011-07-27 13:50:21
Great overview of the TV market in Medford - but I'm not sure that the market has arrived at some sort of "crossroads". It is in flux and will continue to be as the internet continues to offer new avenues for content developers (e.g. networks) to distribute their products. However, flux is normal in this market - there were only two TV stations in the market when I first moved here.
Quote | Report to administrator
 
 
Mike Nelson
+1 #2 The News Czar Wears New ClothesMike Nelson 2011-08-01 10:03:34
Little Hatfield is mistaken if he thinks his current staff and limited knowledge of emerging technology is going to keep KDRV on top. Oprah is gone, Jeopardy will not last, and Mr. Hat will soon find himself "number two" when tech-savvy KTVL and KOBI merge.
Quote | Report to administrator
 
 
Guest
0 #3 adminGuest 2013-03-20 03:06:37
This is the direction of Television now..
Quote | Report to administrator
 

More Articles

Q & A with Chuck Eggert

News
Thursday, March 06, 2014
03.06.14 thumb pacfoodsBY HANNAH WALLACE | OB BLOGGER

The founder of Pacific Foods talks about why his company has flown under the radar in Oregon, how saving a family-run chicken hatchery has helped his bottom line and why he thinks organic food is anything but elitist.


Read more...

The more they change, the more they stay the same

March 2014
Tuesday, February 25, 2014
100-best-collageBY BRANDON SAWYER

The 100 Best Companies get more creative with perks and more generous with benefits; employees seek empowering relations with management and coworkers.


Read more...

Fuel's gold

March 2014
Tuesday, February 25, 2014
BY SOPHIA BENNETT

The coastal town of Coos Bay appears poised to land every economic development director’s dream: a single employer that will bring hundreds of family-wage jobs and millions in tax revenue. 


Read more...

Green eyeshades in the ivory tower

News
Friday, April 04, 2014
EducationCosts BlogBY ERIC FRUITS

The rapidly rising cost of higher education has left even the smartest researchers and the wonkiest of wonks wondering what’s happening and where’s all that money going. More and more, prospective students—and their families—are asking: Is college worth the cost?


Read more...

Downtime with Ron Green

March 2014
Tuesday, February 25, 2014
BY JESSICA RIDGWAY

Ron Green became president and CEO of Oregon Pacific Bank in August 2013.


Read more...

Wheel man

March 2014
Tuesday, February 25, 2014
BY LINDA BAKER

Les Schwab has put a premium on customer service since 1952, when legendary namesake Les Schwab founded the company with one store in Prineville. (Schwab died in 2007.) But if the corporate principles remain essentially the same, the world around this iconic Oregon business has changed dramatically.


Read more...

Branching out

March 2014
Tuesday, February 25, 2014
DSC04185BY LINDA BAKER

A blueberry bush is a blueberry bush — except when it’s a blueberry tree.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS