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|Articles - August 2011|
|Wednesday, July 20, 2011|
Page 3 of 8
But another player in the Medford market thinks he may have already seen the future of the Medford affiliates in the Redding-Chico market to the south.
“The model is already there [in Redding-Chico] for stations to combine news operations,” says Brad Fay, director of content and operations at Public Broadcasting affiliate KSYS-SOPT. That small California market ranks No. 130 nationally, only slightly larger than Medford’s. There, Fay says, the Federal Communications Commission allowed the CBS and NBC network affiliates to form a partnership in the 1990s known as a duopoly. The stations now share one news operation, with one news broadcast airing simultaneously on both channels.
“Why would you need three TV stations covering the same traffic accident in Medford?” Fay asks. “News operations are very expensive. Those stations in Chico saved a lot of money by combining news teams.”
This scenario has not been lost on KTVL’s competitors. Should the station come up for sale, Smullin indicates she would be very interested in exploring ways to bring KTVL into their respective media folds.
Whether that will happen any time soon remains to be seen. Freedom Communications is evaluating all of its far-flung media properties, says spokesman Bob Emmers, adding that nothing has been sold yet.
Any new revenue stream for the affiliates in Medford is highly prized these days. While none of the affiliates will disclose financial information, all agreed that it’s become tougher than ever to operate profitably in the current environment. The recession was particularly hard on the automobile retail business in the region, a major source of revenue for the stations. Meantime, other viewing options are fighting for the scarce advertising dollars, cable and Internet TV among them.
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BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan
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Thursday, March 19, 2015
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An alliance of developers, academics and timber industry executives wants to position Oregon as a front runner in the glamorous new world of wooden skyscrapers.
Friday, February 27, 2015
BY OB STAFF
The 100 Best list recognizes large, medium and small companies for excellence in work environment, management and communications, decision-making and trust, career development and learning, and benefits and compensation.
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BY JASON NORRIS, CFA | OB GUEST BLOGGER
Pets.com, GeoCities, eToys, and WorldCom … blasts-from-the-past that all signify the late 1990s Internet bubble. Yet we believe the dynamics of the market, specifically in technology stocks, are much different today than it was during the late 1990s.
Tuesday, February 24, 2015
BY KIM MOORE | OB RESEARCH EDITOR
A partnership of a grassroots environmental organization and a youth group is striving to build community and business support for carbon price legislation.
Friday, March 06, 2015
BY JEFF DELKIN | OP-ED CONTRIBUTOR
As a local business owner, I believe it’s important to build our economy on a platform of conservation values.
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