Medford's unique TV market reaches a critical crossroad

| Print |  Email
Articles - August 2011
Wednesday, July 20, 2011

 

0811_MedfordTV_05
Although not a competitor in the breaking news battle, SOPTV fights hard for the dollars it needs to operate. Brad Fay, director of content and operations, thinks Medford is ripe for contraction. 
// Photo by Jamie Lusch

But another player in the Medford market thinks he may have already seen the future of the Medford affiliates in the Redding-Chico market to the south.

“The model is already there [in Redding-Chico] for stations to combine news operations,” says Brad Fay, director of content and operations at Public Broadcasting affiliate KSYS-SOPT. That small California market ranks No. 130 nationally, only slightly larger than Medford’s. There, Fay says, the Federal Communications Commission allowed the CBS and NBC network affiliates to form a partnership in the 1990s known as a duopoly. The stations now share one news operation, with one news broadcast airing simultaneously on both channels.

“Why would you need three TV stations covering the same traffic accident in Medford?” Fay asks. “News operations are very expensive. Those stations in Chico saved a lot of money by combining news teams.”

This scenario has not been lost on KTVL’s competitors. Should the station come up for sale, Smullin indicates she would be very interested in exploring ways to bring KTVL into their respective media folds.

Whether that will happen any time soon remains to be seen. Freedom Communications is evaluating all of its far-flung media properties, says spokesman Bob Emmers, adding that nothing has been sold yet.

Any new revenue stream for the affiliates in Medford is highly prized these days. While none of the affiliates will disclose financial information, all agreed that it’s become tougher than ever to operate profitably in the current environment. The recession was particularly hard on the automobile retail business in the region, a major source of revenue for the stations. Meantime, other viewing options are fighting for the scarce advertising dollars, cable and Internet TV among them.

 



 

Comments   

 
Mike Gantenbein
-1 #1 Crossroads?Mike Gantenbein 2011-07-27 13:50:21
Great overview of the TV market in Medford - but I'm not sure that the market has arrived at some sort of "crossroads". It is in flux and will continue to be as the internet continues to offer new avenues for content developers (e.g. networks) to distribute their products. However, flux is normal in this market - there were only two TV stations in the market when I first moved here.
Quote | Report to administrator
 
 
Guest
0 #2 adminGuest 2013-03-20 03:06:37
This is the direction of Television now..
Quote | Report to administrator
 

More Articles

Big Trouble in China?

Guest Blog
Tuesday, August 18, 2015
0818-wellmanthumbBY JASON NORRIS | CFA

Earlier this month, the People’s Bank of China (PBoC) announced they were going to devalue their currency, the Renminbi. While the amount of the targeted change was to be roughly 2 percent, investors read a lot more into the move. The Renminbi had been gradually appreciating against the U.S. dollar (see chart) as to attempt to alleviate concerns of being labeled a currency manipulator.


Read more...

Greenpeace (temporarily) prevents Shell oil ship from leaving Portland

The Latest
Thursday, July 30, 2015
hangersBY JASON E. KAPLAN | STAFF PHOTOGRAPHER

Greenpeace activists suspended themselves from the St. John's Bridge in an attempt to prevent a ship from heading to the Arctic.


Read more...

Car be gone

Linda Baker
Thursday, August 06, 2015
070615car2goblogthumbBY LINDA BAKER

Car and ride sharing services have taken urban areas by storm. Low-income and suburban communities are left at the curb.


Read more...

Grain Food

September 2015
Wednesday, August 19, 2015
BY JACOB PALMER

A Power Lunch at Bob's Red Mill Whole Grain Store and Restaurant.


Read more...

Bendafornia: What’s driving the Northern California migration?

Contributed Blogs
Wednesday, August 05, 2015
bendiforniathumbBY KEN MAES

A huge migration from Northern California has contributed to average 16% growth per year since 1990.


Read more...

Business School

September 2015
Wednesday, August 19, 2015
BY AMY MILSHTEIN

Training, from the mundane to the sublime, bolsters companies and workers in an uncertain world.


Read more...

Unshakable

September 2015
Wednesday, August 19, 2015
BY BRIAN LIBBY

Ben Kaiser holds his ground.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS