Medford's unique TV market reaches a critical crossroad

| Print |  Email
Articles - August 2011
Wednesday, July 20, 2011

 

0811_MedfordTV_05
Although not a competitor in the breaking news battle, SOPTV fights hard for the dollars it needs to operate. Brad Fay, director of content and operations, thinks Medford is ripe for contraction. 
// Photo by Jamie Lusch

But another player in the Medford market thinks he may have already seen the future of the Medford affiliates in the Redding-Chico market to the south.

“The model is already there [in Redding-Chico] for stations to combine news operations,” says Brad Fay, director of content and operations at Public Broadcasting affiliate KSYS-SOPT. That small California market ranks No. 130 nationally, only slightly larger than Medford’s. There, Fay says, the Federal Communications Commission allowed the CBS and NBC network affiliates to form a partnership in the 1990s known as a duopoly. The stations now share one news operation, with one news broadcast airing simultaneously on both channels.

“Why would you need three TV stations covering the same traffic accident in Medford?” Fay asks. “News operations are very expensive. Those stations in Chico saved a lot of money by combining news teams.”

This scenario has not been lost on KTVL’s competitors. Should the station come up for sale, Smullin indicates she would be very interested in exploring ways to bring KTVL into their respective media folds.

Whether that will happen any time soon remains to be seen. Freedom Communications is evaluating all of its far-flung media properties, says spokesman Bob Emmers, adding that nothing has been sold yet.

Any new revenue stream for the affiliates in Medford is highly prized these days. While none of the affiliates will disclose financial information, all agreed that it’s become tougher than ever to operate profitably in the current environment. The recession was particularly hard on the automobile retail business in the region, a major source of revenue for the stations. Meantime, other viewing options are fighting for the scarce advertising dollars, cable and Internet TV among them.

 



 

Comments   

 
Mike Gantenbein
-1 #1 Crossroads?Mike Gantenbein 2011-07-27 13:50:21
Great overview of the TV market in Medford - but I'm not sure that the market has arrived at some sort of "crossroads". It is in flux and will continue to be as the internet continues to offer new avenues for content developers (e.g. networks) to distribute their products. However, flux is normal in this market - there were only two TV stations in the market when I first moved here.
Quote | Report to administrator
 
 
Guest
0 #2 adminGuest 2013-03-20 03:06:37
This is the direction of Television now..
Quote | Report to administrator
 

More Articles

How a Utah-based essential oils company cornered the Oregon market

March 2015
Friday, February 20, 2015
BY AMY MILSHTEIN | OB CONTRIBUTOR

Multilevel marketing, health claims and zyto scanner biofeedback machines: How dōTERRA thrives in Oregon. 


Read more...

5 companies react to lower fuel prices

The Latest
Thursday, January 15, 2015
thumb-shutterstock 233787049BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Consumers love the savings they get from low oil prices, but how has business been affected?


Read more...

Editor's Letter: Tortoise and the Hare

February 2015
Monday, January 26, 2015

The day after this issue goes to press, the city of Medford will host its annual business conference. The event features Minoli Ratnatunga, co-author of the Milken Institute’s annual “Best-Performing Cities” report. Preliminary data suggests that Medford is likely to retain its No. 1 ranking among best-performing small cities for having a higher concentration of high-tech firms than the national average. 


Read more...

Downtown flower shop readies for the Valentine's Day rush

The Latest
Monday, February 09, 2015
021015-giffords-thumbBY MEGHAN NOLT

VIDEO: Gifford's Flowers brings family approach to PSU-area shop.


Read more...

6 chiefs of staff dish on their bosses

The Latest
Thursday, February 05, 2015
legilistiblog-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

We ask chiefs of staff for the scoop on Oregon legislators.


Read more...

Meeting Facilities Perspective

March 2015
Tuesday, February 24, 2015
BY KIM MOORE | OB RESEARCH EDITOR

A conversation with Donna Earley, director of sales and marketing for the Salem Convention Center.


Read more...

Grassroots movement pursues carbon bills

News
Tuesday, February 24, 2015
eventthumbBY KIM MOORE | OB RESEARCH EDITOR

A partnership of a grassroots environmental organization and a youth group is striving to build community and business support for carbon price legislation.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS