Home Back Issues August 2011 Medford's unique TV market reaches a critical crossroad

Medford's unique TV market reaches a critical crossroad

| Print |  Email
Articles - August 2011
Wednesday, July 20, 2011
Article Index
Medford's unique TV market reaches a critical crossroad
Page 2
Page 3
Page 4
Page 5
Page 6
Medford's Broadcasting History
Behind the TV screens

 

0811_MedfordTV_05
Although not a competitor in the breaking news battle, SOPTV fights hard for the dollars it needs to operate. Brad Fay, director of content and operations, thinks Medford is ripe for contraction. 
// Photo by Jamie Lusch

But another player in the Medford market thinks he may have already seen the future of the Medford affiliates in the Redding-Chico market to the south.

“The model is already there [in Redding-Chico] for stations to combine news operations,” says Brad Fay, director of content and operations at Public Broadcasting affiliate KSYS-SOPT. That small California market ranks No. 130 nationally, only slightly larger than Medford’s. There, Fay says, the Federal Communications Commission allowed the CBS and NBC network affiliates to form a partnership in the 1990s known as a duopoly. The stations now share one news operation, with one news broadcast airing simultaneously on both channels.

“Why would you need three TV stations covering the same traffic accident in Medford?” Fay asks. “News operations are very expensive. Those stations in Chico saved a lot of money by combining news teams.”

This scenario has not been lost on KTVL’s competitors. Should the station come up for sale, Smullin indicates she would be very interested in exploring ways to bring KTVL into their respective media folds.

Whether that will happen any time soon remains to be seen. Freedom Communications is evaluating all of its far-flung media properties, says spokesman Bob Emmers, adding that nothing has been sold yet.

Any new revenue stream for the affiliates in Medford is highly prized these days. While none of the affiliates will disclose financial information, all agreed that it’s become tougher than ever to operate profitably in the current environment. The recession was particularly hard on the automobile retail business in the region, a major source of revenue for the stations. Meantime, other viewing options are fighting for the scarce advertising dollars, cable and Internet TV among them.

 



 

Comments   

 
Mike Gantenbein
-1 #1 Crossroads?Mike Gantenbein 2011-07-27 13:50:21
Great overview of the TV market in Medford - but I'm not sure that the market has arrived at some sort of "crossroads". It is in flux and will continue to be as the internet continues to offer new avenues for content developers (e.g. networks) to distribute their products. However, flux is normal in this market - there were only two TV stations in the market when I first moved here.
Quote | Report to administrator
 
 
Mike Nelson
+1 #2 The News Czar Wears New ClothesMike Nelson 2011-08-01 10:03:34
Little Hatfield is mistaken if he thinks his current staff and limited knowledge of emerging technology is going to keep KDRV on top. Oprah is gone, Jeopardy will not last, and Mr. Hat will soon find himself "number two" when tech-savvy KTVL and KOBI merge.
Quote | Report to administrator
 
 
Guest
0 #3 adminGuest 2013-03-20 03:06:37
This is the direction of Television now..
Quote | Report to administrator
 

More Articles

OB Video: Oregon MESA

News
Thursday, June 26, 2014

ThumbOregon Business hosts an informal roundtable discussion about the Oregon MESA (Mathematics, Engineering, Science Achievement) program.


Read more...

The barber is back

June 2014
Thursday, May 29, 2014
BY MIKE GREEN

An old profession is new again.


Read more...

Detox fashion

June 2014
Thursday, May 29, 2014
BY LINDA BAKER

Remember mood rings? A team of scientists at Oregon State University has designed what might be considered a 21st-century analog of the ’70s jewelry fad: a bracelet that reveals one’s exposure to pollutants.


Read more...

South Waterfront's revenge

News
Thursday, July 24, 2014
MoodyAveBY LINDA BAKER | OB EDITOR

Remember the naysayers?  Those who called the South Waterfront aerial tram a boondoggle?  Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?


Read more...

Charged ride

June 2014
Thursday, May 29, 2014
0614launchBY JESSICA RIDGWAY

Brad Baker, CEO and co-founder of Works Electric, is a good husband. His wife, an OHSU employee, sought a more efficient way to commute up Marquam “Pill” Hill, so she asked Baker to build a transportation solution.


Read more...

Portland: Where young people go to work?

News
Friday, June 06, 2014
UntitledBY KATIE AUSBURGER | OB GUEST CONTRIBUTOR

How to build a hipster-friendly work environment.


Read more...

Liquid gold

June 2014
Thursday, May 29, 2014
BY JENNIFER MARGULIS

Don Gentry navigates Klamath Basin water rights.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS