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|Articles - August 2011|
|Wednesday, July 20, 2011|
Page 2 of 8
As it now stands, Medford television viewers continue to reap the benefits of William Smullin’s obsession with building a broadcast empire. With a population of 75,000, it’s home to four network affiliates, a PBS station and a Telemundo Spanish language station. The stations and the companies that own them represent a substantial generator of local wealth and jobs, while the market’s viewers enjoy a free-of-charge news and programming menu usually found only in much larger markets.
Medford is considered a small broadcast market, ranking just No. 140 in the Nielsen ratings. Yet its ranking is about the same as those of Amarillo, Bakersfield and Topeka, all of which have substantially larger populations. At No. 118, Eugene ranks much higher, yet has the same number of “free TV” stations as Medford. Bend is smaller and has fewer stations.
The larger Medford TV market, estimated to include some 172,000 TV-viewing homes and as many as 500,000 viewers, is one of the biggest geographically in the nation. It stretches across 12 counties from east of Klamath Falls, west to Coos Bay, north almost to Bend, and south into northern California. Although the area is difficult to serve because of the mountains along the Oregon-California border, men like William Smullin and women like his daughter have gone to great lengths to train their signals into every town within their reach. As a result, its market ranking rivals that of, for example, Bakersfield, population 347,000.
But a shrinking of the market could be at hand, thanks in large measure to the recession and the high cost of purchasing the equipment needed to compete in today’s television industry.
Kingsley Kelley, general manager for KTVL, believes “consolidation is inevitable,” although he stopped short of predicting a station might go away. “I think there will be some consolidation in markets our size,” says Smullin.
Friday, July 18, 2014
BY JASON NORRIS | OB GUEST CONTRIBUTOR
Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”
Friday, June 27, 2014
BY JASON NORRIS | OB BLOGGER
Over the last several months we have seen a wave of cross-border acquisitions, primarily U.S.-based companies looking to purchase non-U.S.-based companies. There are a few reasons for this, but the main culprit is the U.S. corporate tax system. The United States has one of the highest corporate tax rates in the world.
Monday, June 30, 2014
Oregon Business magazine won two silver awards for excellence in writing in the National American Society of Business Publication Editors Western region competition.
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Friday, June 13, 2014
BY CLIFF HOCKLEY | OB GUEST BLOGGER
This article summarizes the key considerations a building owner must keep in mind when thinking about leasing to a medical marijuana dispensary.
Thursday, June 12, 2014
BY ANDREA DURBIN | OB GUEST BLOGGER
Last week, the Obama administration took an important and welcomed step in the effort to protect the health and well-being of all Oregonians by limiting carbon pollution from existing power plants.
Tuesday, July 01, 2014
BY HANNAH WALLACE | OB BLOGGER
Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.
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