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|Articles - August 2011|
|Wednesday, July 20, 2011|
Page 2 of 8
As it now stands, Medford television viewers continue to reap the benefits of William Smullin’s obsession with building a broadcast empire. With a population of 75,000, it’s home to four network affiliates, a PBS station and a Telemundo Spanish language station. The stations and the companies that own them represent a substantial generator of local wealth and jobs, while the market’s viewers enjoy a free-of-charge news and programming menu usually found only in much larger markets.
Medford is considered a small broadcast market, ranking just No. 140 in the Nielsen ratings. Yet its ranking is about the same as those of Amarillo, Bakersfield and Topeka, all of which have substantially larger populations. At No. 118, Eugene ranks much higher, yet has the same number of “free TV” stations as Medford. Bend is smaller and has fewer stations.
The larger Medford TV market, estimated to include some 172,000 TV-viewing homes and as many as 500,000 viewers, is one of the biggest geographically in the nation. It stretches across 12 counties from east of Klamath Falls, west to Coos Bay, north almost to Bend, and south into northern California. Although the area is difficult to serve because of the mountains along the Oregon-California border, men like William Smullin and women like his daughter have gone to great lengths to train their signals into every town within their reach. As a result, its market ranking rivals that of, for example, Bakersfield, population 347,000.
But a shrinking of the market could be at hand, thanks in large measure to the recession and the high cost of purchasing the equipment needed to compete in today’s television industry.
Kingsley Kelley, general manager for KTVL, believes “consolidation is inevitable,” although he stopped short of predicting a station might go away. “I think there will be some consolidation in markets our size,” says Smullin.
Friday, June 27, 2014
BY JASON NORRIS | OB BLOGGER
Over the last several months we have seen a wave of cross-border acquisitions, primarily U.S.-based companies looking to purchase non-U.S.-based companies. There are a few reasons for this, but the main culprit is the U.S. corporate tax system. The United States has one of the highest corporate tax rates in the world.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Thursday, June 26, 2014
BY ERIC FRUTS | OB BLOGGER
Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?
Wednesday, August 13, 2014
BY TOM COX | OB BLOGGER
When I say, “Your Employee is Always Right,” I do not mean “right about the facts,” but rather “right about how they feel” and “right about how they want to be led.”
Wednesday, August 20, 2014
By Kim Moore | OB Editor
The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.
Monday, July 14, 2014
BY TERRY "STARBUCKER" ST. MARIE
I really didn’t know that much about angel investing, but I did know a lot about the entrepreneurial spirit.
Monday, August 18, 2014
Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.
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