|| Print ||
|Articles - August 2011|
|Wednesday, July 20, 2011|
Page 2 of 8
As it now stands, Medford television viewers continue to reap the benefits of William Smullin’s obsession with building a broadcast empire. With a population of 75,000, it’s home to four network affiliates, a PBS station and a Telemundo Spanish language station. The stations and the companies that own them represent a substantial generator of local wealth and jobs, while the market’s viewers enjoy a free-of-charge news and programming menu usually found only in much larger markets.
Medford is considered a small broadcast market, ranking just No. 140 in the Nielsen ratings. Yet its ranking is about the same as those of Amarillo, Bakersfield and Topeka, all of which have substantially larger populations. At No. 118, Eugene ranks much higher, yet has the same number of “free TV” stations as Medford. Bend is smaller and has fewer stations.
The larger Medford TV market, estimated to include some 172,000 TV-viewing homes and as many as 500,000 viewers, is one of the biggest geographically in the nation. It stretches across 12 counties from east of Klamath Falls, west to Coos Bay, north almost to Bend, and south into northern California. Although the area is difficult to serve because of the mountains along the Oregon-California border, men like William Smullin and women like his daughter have gone to great lengths to train their signals into every town within their reach. As a result, its market ranking rivals that of, for example, Bakersfield, population 347,000.
But a shrinking of the market could be at hand, thanks in large measure to the recession and the high cost of purchasing the equipment needed to compete in today’s television industry.
Kingsley Kelley, general manager for KTVL, believes “consolidation is inevitable,” although he stopped short of predicting a station might go away. “I think there will be some consolidation in markets our size,” says Smullin.
Thursday, July 31, 2014
BY MARY SPILDE | OB GUEST CONTRIBUTOR
Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.
Friday, July 18, 2014
BY JASON NORRIS | OB GUEST CONTRIBUTOR
Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Friday, August 15, 2014
In this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.
Monday, July 07, 2014
BY TOM COX | OB BLOGGER
Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
Thursday, July 10, 2014
BY TOM COX | OB BLOGGER
Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.
|The Private 150: Bigger But Leaner|
|The Perfect Food|
|Powerlist: Staffing Firms|
|Taxis Uber Alles?|
|Google tests drone deliveries|
|Abercrombie to remove logos from most clothing|
|FBI investigates JPMorgan 'cyber-attack'|
|GoPro launches camera dog harnesses|
|Snapchat now worth $10B|
|Tomatoes may lower prostate cancer risk|
|WHO: Ban e-cigarette use indoors|
Vigilant enters a New Year with a new president.
How George Fox has become one of Oregon's largest private universities.
Forest Grove sees growth in the burgeoning food and beverage scene.
Lane Powell Shareholder William T. Patton has been appointed to the board of directors for Cascade AIDS Project, an organization that provides educational services and outreach to thousands of Oregonians living with HIV/AIDS.
Fifty-one Lane Powell lawyers were recently selected by their peers for inclusion in The Best Lawyers in America® (Best Lawyers) 2015; of those selected, 23 lawyers are from the Firm’s office in Portland, Oregon.
Barran Liebman is proud to announce that Andrew Schpak, a Partner of the firm, has been named Chair of the American Bar Association’s Young Lawyers Division for the 2014-2015 bar year.