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|Articles - August 2011|
|Wednesday, July 20, 2011|
Page 2 of 8
As it now stands, Medford television viewers continue to reap the benefits of William Smullin’s obsession with building a broadcast empire. With a population of 75,000, it’s home to four network affiliates, a PBS station and a Telemundo Spanish language station. The stations and the companies that own them represent a substantial generator of local wealth and jobs, while the market’s viewers enjoy a free-of-charge news and programming menu usually found only in much larger markets.
Medford is considered a small broadcast market, ranking just No. 140 in the Nielsen ratings. Yet its ranking is about the same as those of Amarillo, Bakersfield and Topeka, all of which have substantially larger populations. At No. 118, Eugene ranks much higher, yet has the same number of “free TV” stations as Medford. Bend is smaller and has fewer stations.
The larger Medford TV market, estimated to include some 172,000 TV-viewing homes and as many as 500,000 viewers, is one of the biggest geographically in the nation. It stretches across 12 counties from east of Klamath Falls, west to Coos Bay, north almost to Bend, and south into northern California. Although the area is difficult to serve because of the mountains along the Oregon-California border, men like William Smullin and women like his daughter have gone to great lengths to train their signals into every town within their reach. As a result, its market ranking rivals that of, for example, Bakersfield, population 347,000.
But a shrinking of the market could be at hand, thanks in large measure to the recession and the high cost of purchasing the equipment needed to compete in today’s television industry.
Kingsley Kelley, general manager for KTVL, believes “consolidation is inevitable,” although he stopped short of predicting a station might go away. “I think there will be some consolidation in markets our size,” says Smullin.
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Transforming the culture of Oregon’s educational leadership.
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Every once in a while we receive a letter in the (fictional) mailbag that is tough to describe and quite compelling. This week, Isabel, the new HR manager at LabCo (and someone who is new to HR), wants to know whether she may fire the owner’s son for having an Oregon medical marijuana card. In passing, Isabel also makes a number of alarming admissions about her motivation. Here is Isabel’s nerve-racking question and our response to it.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.