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|Articles - August 2011|
|Wednesday, July 20, 2011|
Page 1 of 8
By Dan Cook
Patsy Smullin, the owner of Medford-based California Oregon Broadcasting Inc. (COBI), was awakened from slumber by the jangling of her home phone one night in April. Groggily reaching for the offending device, she noticed it was 4 a.m. Still, she answered.
“There’s a fellow on the line who wants to know what the laws are for burning wood,” she recalled. “I said, ‘Do you know what time it is?’ He said, ‘Yes, I just got off work. And your station [KOBI] says we can call any time with a question.’ He had me there. I told him I’d look up the answer and get back to him when I got to the station.”
Smullin’s customer service commitment is somewhat extreme; she has after-hours calls forwarded to her home phone. But it is nonetheless emblematic of the close connections that exist between Medford’s three main network affiliates and the viewers they serve.
Medford is an unlikely hub of broadcast activity. Isolated among mountains just north of the California border, it is far from any of the markets normally associated with media activity. Its rich broadcast history is essentially the product of William Smullin’s restless need to push the broadcast envelope in the earliest days of television. Smullin, Patsy’s father, actually launched his media empire in Eureka, Calif., with a radio station. When he expanded into VHF television broadcasting in 1953, it presaged the move of the base of his operations to Medford.
Today, the dynamic little media market that Smullin jump-started more than 50 years ago finds itself at a critical crossroads. Battered by the recession, the local television stations have been forced to reduce staff and make other concessions to remain viable. One major station — CBS affiliate KTVL — may be up for sale soon. Its Orange County, Calif.-based owner, Freedom Communications, recently emerged from Chapter 11 reorganization and is accepting bids for all of its properties.
The word “consolidation” is on the lips of many who follow the market. Were that to happen in any substantive way, a very special small American television market could be irreparably changed.
Wednesday, May 27, 2015
PHOTOS BY JASON E. KAPLAN
Oregon Business celebrated the 100 Best Green Workplaces with an awards luncheon yesterday at the Nines Hotel in downtown Portland.
Friday, May 22, 2015
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Astrid Scholz scales up sustainability.
Thursday, May 28, 2015
BY LINDA BAKER | EDITOR
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Friday, June 05, 2015
As temperatures in Oregon creep into the 90s this weekend, Oregonians' thoughts are turning to — summer baseball.
Friday, May 22, 2015
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Latest development in Nestlé plant saga sparks debate about the value of water.
Tuesday, May 26, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
New Jersey and Oregon are the only two states in the U.S. that ban self serve gas stations. But these two holdouts may be ready to give up the game. New Jersey is considering legislation that would lift the state's ban on pumping your own gas. Oregon is considering smaller scale changes.
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Fireworks are a booming industry, even if the pyrotechnics have turned July 4th into a day fire marshals, and many residents, love to hate.
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