Home Back Issues August 2011 Medford's unique TV market reaches a critical crossroad

Medford's unique TV market reaches a critical crossroad

| Print |  Email
Articles - August 2011
Wednesday, July 20, 2011
Article Index
Medford's unique TV market reaches a critical crossroad
Page 2
Page 3
Page 4
Page 5
Page 6
Medford's Broadcasting History
Behind the TV screens

 

0811_MedfordTV_02
Above: Although she once vowed that she would never follow her father into broadcasting, Patsy Smullin eventually became her father’s successor as owner-operator of KOBI. To this day she takes phone calls at home from viewers.
Below: Technology is key in staying ahead for KOBI, the flagship station of the sprawling and diversified California Oregon Broadcasting Inc. 
// Photos by Jamie Lusch
0811_MedfordTV_03

By Dan Cook

Patsy Smullin, the owner of Medford-based California Oregon Broadcasting Inc. (COBI), was awakened from slumber by the jangling of her home phone one night in April. Groggily reaching for the offending device, she noticed it was 4 a.m. Still, she answered.

“There’s a fellow on the line who wants to know what the laws are for burning wood,” she recalled. “I said, ‘Do you know what time it is?’ He said, ‘Yes, I just got off work. And your station [KOBI] says we can call any time with a question.’ He had me there. I told him I’d look up the answer and get back to him when I got to the station.”

Smullin’s customer service commitment is somewhat extreme; she has after-hours calls forwarded to her home phone. But it is nonetheless emblematic of the close connections that exist between Medford’s three main network affiliates and the viewers they serve.

Medford is an unlikely hub of broadcast activity. Isolated among mountains just north of the California border, it is far from any of the markets normally associated with media activity. Its rich broadcast history is essentially the product of William Smullin’s restless need to push the broadcast envelope in the earliest days of television. Smullin, Patsy’s father, actually launched his media empire in Eureka, Calif., with a radio station. When he expanded into VHF television broadcasting in 1953, it presaged the move of the base of his operations to Medford.

Today, the dynamic little media market that Smullin jump-started more than 50 years ago finds itself at a critical crossroads. Battered by the recession, the local television stations have been forced to reduce staff and make other concessions to remain viable. One major station — CBS affiliate KTVL — may be up for sale soon. Its Orange County, Calif.-based owner, Freedom Communications, recently emerged from Chapter 11 reorganization and is accepting bids for all of its properties.

The word “consolidation” is on the lips of many who follow the market. Were that to happen in any substantive way, a very special small American television market could be irreparably changed.

 



 

Comments   

 
Mike Gantenbein
-1 #1 Crossroads?Mike Gantenbein 2011-07-27 13:50:21
Great overview of the TV market in Medford - but I'm not sure that the market has arrived at some sort of "crossroads". It is in flux and will continue to be as the internet continues to offer new avenues for content developers (e.g. networks) to distribute their products. However, flux is normal in this market - there were only two TV stations in the market when I first moved here.
Quote | Report to administrator
 
 
Mike Nelson
+1 #2 The News Czar Wears New ClothesMike Nelson 2011-08-01 10:03:34
Little Hatfield is mistaken if he thinks his current staff and limited knowledge of emerging technology is going to keep KDRV on top. Oprah is gone, Jeopardy will not last, and Mr. Hat will soon find himself "number two" when tech-savvy KTVL and KOBI merge.
Quote | Report to administrator
 
 
Guest
0 #3 adminGuest 2013-03-20 03:06:37
This is the direction of Television now..
Quote | Report to administrator
 

More Articles

How to add positivity to your team

Contributed Blogs
Friday, September 12, 2014
happy-seo-orlando-clientsBY TOM COX | OB BLOGGER

I often talk about what leaders can do. What about followers? If you’re a team member and you’d like to add positivity to your team, what might you do?


Read more...

Fast Food Slows Down

September 2014
Tuesday, August 26, 2014
BY KIM MOORE

The ubiquitous fast-food restaurant may be on the decline.


Read more...

Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


Read more...

Managing family assets: The importance of planning ahead

News
Friday, August 22, 2014
Unknown-1BY CLIFF HOCKLEY |  OB GUEST CONTRIBUTOR

When business intersects with family, a host of  situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.


Read more...

Two sides of the coin

Contributed Blogs
Monday, August 25, 2014
0825 thumb moneyBY JASON NORRIS | OB GUEST BLOGGER

Ferguson Wellman’s investment views on the economy and capital markets.


Read more...

Is this employee right?

Contributed Blogs
Wednesday, August 13, 2014
081314 thumb employeefeelingsBY TOM COX | OB BLOGGER

When I say, “Your Employee is Always Right,” I do not mean “right about the facts,” but rather “right about how they feel” and “right about how they want to be led.”


Read more...

A Good Leap Forward

September 2014
Wednesday, August 27, 2014
BY AMY MILSHTEIN

Agriculture businesses ramp up to meet international demand as workforce and succession challenges loom.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS