Home Back Issues July 2011 ZGF Architects' next generation

ZGF Architects' next generation

| Print |  Email
Articles - July 2011
Wednesday, June 22, 2011
Article Index
ZGF Architects' next generation
Page 2
0711_Tactics_02
0711_Tactics_03
Photos by Justin Tunis
Collectively, these projects target what Packard refers to as “360 degrees of sustainability” — how buildings perform within a neighborhood, how they perform in and of themselves, and how they perform for the user. “If you’re not doing that today, you’re not helping provide solutions that not only your clients, but your clients’ clients are struggling with,” says Packard.

About those fundamentals. Unlike most large firms, ZGF devotes only about 15% of its practice to work overseas, a portfolio that currently includes Beijing Children’s Hospital Leukemia Center and the Da Lian Xinghai Mixed Use Development. “It’s a deliverable strategy,” says Packard. “There was a time when it was not easy to do a level of quality somewhere else in the world that we could be proud of.”

Inside the United States, where the firm has a broad geographic reach, corporate client commissions are increasing as the economy recovers, Packard says. “I wouldn’t have expected this, but they are one of the first users of architecture that have said ‘Let’s get going.’” Still, he adds, the recession has been “dark and scary.” Gross revenues were about $125 million in 2010, down from about $149 million in 2008.  The firm also trimmed staff by 13% — on the low end for architecture firms, says Packard.

With his old-school demeanor, Packard can seem a bit out of place in ZGF’s hyper-cool new offices. Then again, the contrast is an apt symbol for the firm and its ability to evolve broad notions of design. In 1982, Packard co-authored a paper identifying the development potential of the West End district. Thirty years later, Twelve West has not only helped revitalize that neighborhood, now home to the Crystal Hotel and hundreds of new apartments, but it is also about 50% more energy efficient than a typical residential or office tower.

“The world has become very complex,” says Packard. “What for the firm may have started out as one aspect of sustainability is now made up of a multitude of issues.”

Portland journalist and architecture critic Brian Libby contributed to this report.



 

More Articles

The future of money

March 2014
Tuesday, February 25, 2014
BY JAKE THOMAS

An ancient institution moves slowly into the digital age. 


Read more...

Revolution in print, pixels and passion

News
Tuesday, March 11, 2014
RyanFrankNewsBY MARK BLAINE | OB BLOGGER

The publisher of the Emerald Media Group moves on, leaving a cutting edge media group that depends on business acumen for its survival.


Read more...

Rapid ascent

March 2014
Tuesday, February 25, 2014
IMG 4255-2BY AMY MILSHTEIN

Kelly Dachtler, president of The Clymb, redefines outdoor retail.


Read more...

Green your workplace

News
Thursday, April 03, 2014
100Green14logo200oxBY OB STAFF

Learn how to green your workplace and lower your environmental footprint at the office. Oregon Business presents a two-hour "Greening Your Workplace" seminar on May 28th, 2014 at the Nines Hotel in Portland.


Read more...

Tech makes the world go round

Contributed Blogs
Thursday, March 20, 2014
03.20.14 thumb internetBY JASON NORRIS | GUEST BLOGGER

I don’t think anyone can (or should) remember what it was like to get things done without the internet. This milestone in technology has certainly benefited brick-and-mortar companies and subsequently launched a new era of businesses.


Read more...

What I'm reading: Brad Smith & Travis Boersma

March 2014
Tuesday, February 25, 2014

Brad Smith, founder of Hot Pepper Studios, and Travis Boersma, president of Dutch Bros. Coffee, share their recent reads.


Read more...

The solution to youth unemployment

News
Thursday, February 27, 2014
02.27.14 Thumbnail TeenworkBY ERIC FRUITS

Because they have little chance of working for someone else, today’s teens need to be entrepreneurs. But, first, we must teach our teens that entrepreneurship starts small.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS