Sponsored by Lane Powell

ZGF Architects' next generation

| Print |  Email
Articles - July 2011
Wednesday, June 22, 2011
0711_Tactics_02
0711_Tactics_03
Photos by Justin Tunis
Collectively, these projects target what Packard refers to as “360 degrees of sustainability” — how buildings perform within a neighborhood, how they perform in and of themselves, and how they perform for the user. “If you’re not doing that today, you’re not helping provide solutions that not only your clients, but your clients’ clients are struggling with,” says Packard.

About those fundamentals. Unlike most large firms, ZGF devotes only about 15% of its practice to work overseas, a portfolio that currently includes Beijing Children’s Hospital Leukemia Center and the Da Lian Xinghai Mixed Use Development. “It’s a deliverable strategy,” says Packard. “There was a time when it was not easy to do a level of quality somewhere else in the world that we could be proud of.”

Inside the United States, where the firm has a broad geographic reach, corporate client commissions are increasing as the economy recovers, Packard says. “I wouldn’t have expected this, but they are one of the first users of architecture that have said ‘Let’s get going.’” Still, he adds, the recession has been “dark and scary.” Gross revenues were about $125 million in 2010, down from about $149 million in 2008.  The firm also trimmed staff by 13% — on the low end for architecture firms, says Packard.

With his old-school demeanor, Packard can seem a bit out of place in ZGF’s hyper-cool new offices. Then again, the contrast is an apt symbol for the firm and its ability to evolve broad notions of design. In 1982, Packard co-authored a paper identifying the development potential of the West End district. Thirty years later, Twelve West has not only helped revitalize that neighborhood, now home to the Crystal Hotel and hundreds of new apartments, but it is also about 50% more energy efficient than a typical residential or office tower.

“The world has become very complex,” says Packard. “What for the firm may have started out as one aspect of sustainability is now made up of a multitude of issues.”

Portland journalist and architecture critic Brian Libby contributed to this report.



 

More Articles

The Health Guru

May 2015
Monday, April 27, 2015
BY LINDA BAKER

Mohan Nair channels a visionary.


Read more...

Man for All Seasons

May 2015
Monday, April 27, 2015
BY LINDA BAKER

A longtime technologist and entrepreneur, Dwayne Johnson, 53, is managing partner of PDXO/GlobeThree Ventures, a strategy and business consultancy in Portland.


Read more...

Oregon Business expands events portfolio

The Latest
Friday, March 27, 2015
htctfacebookBY OB STAFF

New events series brings magazine to life.


Read more...

Much ado about data-driven organizations, for good reason

Contributed Blogs
Monday, April 13, 2015
bigdatathumbBY GRANT KIRBY | OP-ED CONTRIBUTOR

The mega-shift from technology-driven to data-driven organizations raises questions about Oregon’s workforce preparedness.


Read more...

Announcing the date of the 100 Best Green Workplaces in Oregon event

News
Friday, March 20, 2015
OBM-100-best-Green-logo-2015-250pxwBY OB STAFF

Join us to celebrate and network with Oregon’s best green workplaces!


Read more...

Banking Perspective

April 2015
Thursday, March 26, 2015
BY KIM MOORE

A conversation with Craig Wanichek, president and CEO of Summit Bank.


Read more...

Celestial Eats

May 2015
Monday, April 27, 2015
BY JACOB PALMER AND EILEEN GARVIN

A power lunch at Solstice Wood Fire Cafe & Bar.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS