Japan's thirst fuels Earth2o growth

| Print |  Email
Articles - July 2011
Wednesday, June 22, 2011

 

0711_RavagedJapanThirsty
The March Sendai tsunami and nuclear catastrophe have provided an Oregon bottled water company with an opportunity to enter the Japan market — and stay for the long haul.

 

“The level of skepticism about radiation is high,” says Steve Emery, chief executive of Earth2o, a Culver-based company that sources its product from nearby Opal Springs. In April, Earth2o shipped its first 4,000 cases to the ravaged island nation, and Emery says he eventually expects to ramp up to 40,000 cases annually, valued at $2.6 million.

To staff the Japan operation, Earth2o — the top-selling spring water in the Pacific Northwest — plans to add five new employees to its existing staff of 48. But the disaster isn’t the only event causing an uptick in business. In July, the company will begin manufacturing its own bottles in a Central Oregon plant, an initiative that will require yet another five new employees.

Bottled water is considered by some to be an environmental scourge, leading to mountains of plastic garbage. Shipping bottles thousands of miles across the Pacific doesn’t seem to adhere to sound environmental practice either. “It does when you’ve got free-flowing radiation,” says Emery.

Emery says Earth2o bottles are made from 100% recycled, and recyclable, plastic. “We are cradle to cradle,” he says. Another plus: Gushing forth at a rate of 108,000 gallons per minute, Earth2o water is considered extra clean, eliminating the need for special purification or extraction technologies. The company is one of 49 bottled water plants worldwide to earn the highest level of Safe Quality Food certification, a global stamp of approval that drew the attention of the Japanese, Emery says.

That attention isn’t likely to wane any time soon. Emery says his Japanese distributor expects contamination fears to “last a generation.” That’s bad news for the Japanese — but good news for Earth2o. Says Emery: “We’re really not interested in the short term.”

LINDA BAKER

 

Comments   

 
Guest
0 #1 bottled water statsGuest 2014-03-03 09:35:58
tested following water:
ppm: ph
earth2o 49 8.2
evian 260 7
tap/ Portland, Ore 13 6.9
distilled 1 6
Aquafina 3 5.8
Dasani 20 5
arrowhead sparkling 70 4
I measured on 03/02/2014. I like earth2o. at 8.2 ph.
Quote | Report to administrator
 
 
Guest
0 #2 just sold my Kangen machineGuest 2015-02-22 00:19:15
This info is exactly what I was looking fOr. Thank you very much.
Quote | Report to administrator
 

More Articles

The Health Guru

May 2015
Monday, April 27, 2015
BY LINDA BAKER

Mohan Nair channels a visionary.


Read more...

Photo Log: The 2015 100 Best Green Workplaces in Oregon

The Latest
Wednesday, May 27, 2015
greenthumbPHOTOS BY JASON E. KAPLAN

Oregon Business celebrated the 100 Best Green Workplaces with an awards luncheon yesterday at the Nines Hotel in downtown Portland.


Read more...

Biker dreams

The Latest
Friday, May 15, 2015
bike at ater wynn-thumbBY KIM MOORE | RESEARCH EDITOR

The Portland Bureau of Transportation is seeking input from businesses on a $5.5 million initiative to create a network of biking, transit and pedestrian trails within Portland’s central city.


Read more...

Oregon businesses face destruction from future earthquake

The Latest
Wednesday, May 20, 2015
htctthumb1BY KIM MOORE | RESEARCH EDITOR

An earthquake would completely destroy many Oregon businesses, highlighting the urgent need for the private and public sectors to collaborate on shoring up disaster preparedness, said panelists at an Oregon Business breakfast summit today.


Read more...

Downtime with the director of Barley's Angels

May 2015
Monday, April 27, 2015
BY JACOB PALMER

Live, Work, Play with Christine Jump.


Read more...

Fighting Fire With Fire

May 2015
Friday, April 24, 2015
BY BEN DEJARNETTE | INVESTIGATEWEST

Timber companies and environmental groups take a stab at collaboration to boost logging and restoration in Oregon fires.


Read more...

Make the Case

May 2015
Monday, April 27, 2015

10 briefcases that mean business.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS