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|Articles - July 2011|
|Wednesday, June 22, 2011|
“The level of skepticism about radiation is high,” says Steve Emery, chief executive of Earth2o, a Culver-based company that sources its product from nearby Opal Springs. In April, Earth2o shipped its first 4,000 cases to the ravaged island nation, and Emery says he eventually expects to ramp up to 40,000 cases annually, valued at $2.6 million.
To staff the Japan operation, Earth2o — the top-selling spring water in the Pacific Northwest — plans to add five new employees to its existing staff of 48. But the disaster isn’t the only event causing an uptick in business. In July, the company will begin manufacturing its own bottles in a Central Oregon plant, an initiative that will require yet another five new employees.
Bottled water is considered by some to be an environmental scourge, leading to mountains of plastic garbage. Shipping bottles thousands of miles across the Pacific doesn’t seem to adhere to sound environmental practice either. “It does when you’ve got free-flowing radiation,” says Emery.
Emery says Earth2o bottles are made from 100% recycled, and recyclable, plastic. “We are cradle to cradle,” he says. Another plus: Gushing forth at a rate of 108,000 gallons per minute, Earth2o water is considered extra clean, eliminating the need for special purification or extraction technologies. The company is one of 49 bottled water plants worldwide to earn the highest level of Safe Quality Food certification, a global stamp of approval that drew the attention of the Japanese, Emery says.
That attention isn’t likely to wane any time soon. Emery says his Japanese distributor expects contamination fears to “last a generation.” That’s bad news for the Japanese — but good news for Earth2o. Says Emery: “We’re really not interested in the short term.”
Friday, August 15, 2014
In this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.
Friday, August 22, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
When business intersects with family, a host of situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.
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BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
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BY JENNIFER MARGULIS
As schools implement more rigorous academic standards, holistic and flexible approaches to K-12 education flourish.
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BY JON BELL
Startup culture is all the rage. Is there a downside?
Thursday, July 31, 2014
BY MARY SPILDE | OB GUEST CONTRIBUTOR
Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.
Tuesday, August 26, 2014
BY VIVIAN MCINERNY
Craft beer comes to Mount Angel.
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