Sponsored by Lane Powell

Japan's thirst fuels Earth2o growth

| Print |  Email
Articles - July 2011
Wednesday, June 22, 2011

 

0711_RavagedJapanThirsty
The March Sendai tsunami and nuclear catastrophe have provided an Oregon bottled water company with an opportunity to enter the Japan market — and stay for the long haul.

 

“The level of skepticism about radiation is high,” says Steve Emery, chief executive of Earth2o, a Culver-based company that sources its product from nearby Opal Springs. In April, Earth2o shipped its first 4,000 cases to the ravaged island nation, and Emery says he eventually expects to ramp up to 40,000 cases annually, valued at $2.6 million.

To staff the Japan operation, Earth2o — the top-selling spring water in the Pacific Northwest — plans to add five new employees to its existing staff of 48. But the disaster isn’t the only event causing an uptick in business. In July, the company will begin manufacturing its own bottles in a Central Oregon plant, an initiative that will require yet another five new employees.

Bottled water is considered by some to be an environmental scourge, leading to mountains of plastic garbage. Shipping bottles thousands of miles across the Pacific doesn’t seem to adhere to sound environmental practice either. “It does when you’ve got free-flowing radiation,” says Emery.

Emery says Earth2o bottles are made from 100% recycled, and recyclable, plastic. “We are cradle to cradle,” he says. Another plus: Gushing forth at a rate of 108,000 gallons per minute, Earth2o water is considered extra clean, eliminating the need for special purification or extraction technologies. The company is one of 49 bottled water plants worldwide to earn the highest level of Safe Quality Food certification, a global stamp of approval that drew the attention of the Japanese, Emery says.

That attention isn’t likely to wane any time soon. Emery says his Japanese distributor expects contamination fears to “last a generation.” That’s bad news for the Japanese — but good news for Earth2o. Says Emery: “We’re really not interested in the short term.”

LINDA BAKER

 

Comments   

 
Guest
0 #1 bottled water statsGuest 2014-03-03 09:35:58
tested following water:
ppm: ph
earth2o 49 8.2
evian 260 7
tap/ Portland, Ore 13 6.9
distilled 1 6
Aquafina 3 5.8
Dasani 20 5
arrowhead sparkling 70 4
I measured on 03/02/2014. I like earth2o. at 8.2 ph.
Quote | Report to administrator
 
 
Guest
0 #2 just sold my Kangen machineGuest 2015-02-22 00:19:15
This info is exactly what I was looking fOr. Thank you very much.
Quote | Report to administrator
 

More Articles

Stemming the tide of money in politics

Linda Baker
Wednesday, June 10, 2015
 jeff-lang-2012-thumbBY LINDA BAKER

Jeff Lang and his wife Rae used to dole out campaign checks like candy.  “We were like alcoholics,” Lang says. ”We couldn’t just give a little.”


Read more...

Storyteller in Chief: Natural Prophets

July/August 2015
Monday, July 13, 2015
BY SAM BLACKMAN

Storyteller-in-chief with the CEO and co-founder of Elemental Technologies.


Read more...

The 5 highest revenue-generating parks in Oregon

The Latest
Thursday, June 11, 2015
parksthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

In 2014, total revenue for camping and day use in Oregon State Parks was a little more than $17 million. That figure may even higher this year "because we've had exceptionally nice weather," Hughes says.


Read more...

Apartment Mania

Guest Blog
Thursday, June 18, 2015
4805983977 11466ce1d6 zBY BRAD HOULE | CFA

While most categories of commercial real estate have performed well, one of the most robust has been apartment buildings.


Read more...

Marijuana law ushers in new business age

The Latest
Tuesday, June 23, 2015
062315panelthumbBY KIM MOORE | RESEARCH EDITOR

Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.


Read more...

5 things to know about veterans in the workforce

The Latest
Wednesday, July 01, 2015
070215-vetsthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

There are more than 10 million former military members working in the United States.


Read more...

Photo Log: Shooting 10 innovators in rural health care

The Latest
Monday, August 03, 2015
007blogBY JASON E. KAPLAN | STAFF PHOTOGRAPHER

You may have noticed the photos of our rural health innovators departed from the typical Oregon Business aesthetic.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS