Japan's thirst fuels Earth2o growth

| Print |  Email
Articles - July 2011
Wednesday, June 22, 2011

 

0711_RavagedJapanThirsty
The March Sendai tsunami and nuclear catastrophe have provided an Oregon bottled water company with an opportunity to enter the Japan market — and stay for the long haul.

 

“The level of skepticism about radiation is high,” says Steve Emery, chief executive of Earth2o, a Culver-based company that sources its product from nearby Opal Springs. In April, Earth2o shipped its first 4,000 cases to the ravaged island nation, and Emery says he eventually expects to ramp up to 40,000 cases annually, valued at $2.6 million.

To staff the Japan operation, Earth2o — the top-selling spring water in the Pacific Northwest — plans to add five new employees to its existing staff of 48. But the disaster isn’t the only event causing an uptick in business. In July, the company will begin manufacturing its own bottles in a Central Oregon plant, an initiative that will require yet another five new employees.

Bottled water is considered by some to be an environmental scourge, leading to mountains of plastic garbage. Shipping bottles thousands of miles across the Pacific doesn’t seem to adhere to sound environmental practice either. “It does when you’ve got free-flowing radiation,” says Emery.

Emery says Earth2o bottles are made from 100% recycled, and recyclable, plastic. “We are cradle to cradle,” he says. Another plus: Gushing forth at a rate of 108,000 gallons per minute, Earth2o water is considered extra clean, eliminating the need for special purification or extraction technologies. The company is one of 49 bottled water plants worldwide to earn the highest level of Safe Quality Food certification, a global stamp of approval that drew the attention of the Japanese, Emery says.

That attention isn’t likely to wane any time soon. Emery says his Japanese distributor expects contamination fears to “last a generation.” That’s bad news for the Japanese — but good news for Earth2o. Says Emery: “We’re really not interested in the short term.”

LINDA BAKER

 

Comments   

 
Guest
0 #1 bottled water statsGuest 2014-03-03 09:35:58
tested following water:
ppm: ph
earth2o 49 8.2
evian 260 7
tap/ Portland, Ore 13 6.9
distilled 1 6
Aquafina 3 5.8
Dasani 20 5
arrowhead sparkling 70 4
I measured on 03/02/2014. I like earth2o. at 8.2 ph.
Quote | Report to administrator
 

More Articles

Reimagining education to solve Oregon's student debt and underemployment problems

News
Thursday, November 13, 2014
carsonstudentdept-thumbBY RYAN CARSON | OP-ED CONTRIBUTOR

How do we skill up our future technology workforce in a smart way to take advantage of these high-paying jobs? The answer shouldn’t focus only on helping people get a bachelor’s degree.


Read more...

The short list: 4 companies engaged in a battle of the paddles

The Latest
Thursday, December 04, 2014
pingpongthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Nothing says startup culture like a ping pong table in the office, lounge or lobby.


Read more...

Healthcare pullback

News
Thursday, November 20, 2014
112014-boehnercare-thumbBY JASON NORRIS | OB CONTRIBUTOR

Each month for Oregon Business, we assess factors that are shaping current capital market activity—and what they mean to investors. Here we take a look at two major developments regarding possible rollbacks of the Affordable Care Act (ACA).


Read more...

Old school: Paulsen's Pharmacy maintains old fashion ethos

The Latest
Thursday, December 18, 2014
121914-pharmacy-thumbBY MEGHAN NOLT

VIDEO: Under the radar — complete with a soda counter, the traditional Paulsen's Pharmacy looks to compete with big box retailers.


Read more...

The Bookseller

November/December 2014
Wednesday, October 22, 2014
BY AMY MILSHTEIN

Everyone knows college is expensive, but a look at the numbers brings that into sharp — and painful — focus.


Read more...

Healthcare Perspective

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

A conversation with Majd El-Azma, president and CEO of LifeWise Health Plan of Oregon, followed by the Healthcare Powerlist.


Read more...

See How They Run

January-Powerbook 2015
Friday, December 12, 2014
BY LINDA BAKER

Studying ground-running birds, a group that ranks among nature's speediest and most agile bipedal runners, to build a faster robot.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS