|| Print ||
|Articles - July 2011|
|Wednesday, June 22, 2011|
Page 6 of 8
Laufer is a 37-year-old attorney who grew up in Brooklyn. Her parents were outdoors people, so she got to experience all sorts of adventures that big-city kids usually don’t get to enjoy. She went on to work as a river guide on the Deschutes and settled in Bend with her husband largely because of the beauty of the outdoors here.
She took a break from law after having her first child in 2007, and decided to start a company helping parents to get their kids healthy and active, playing outside. The format she came up with is a magazine-style website with blogs and videos linked to product sales for bike helmets, clothes, life vests and other products to keep kids happy and safe in nature. She describes it as a way to share the great outdoor culture of Bend with parents from other places, who want to give it a try but aren’t sure how.
“Most of our parents are weekend warriors, they’re rookies,” Laufer says. “Our job is to show them how to get started, where to go and what to buy.”
The Play Outdoors shop in the Old Mill District lost money, but the website grew quickly, from 100 products and four brands to 1,000 products and 10 brands. The warehouse space recently expanded from 2,800 to 7,000 square feet, and the business now employs about 15 people, mostly local moms with direct experience with the joys and pitfalls of exploring the outdoors with kids. The operation could expand further if Laufer is able to raise money. “We’re looking for the right investor, whether it’s a VC fund or a super-angel or an angel group,” she says. “We’re looking for a strategic partnership.”
There’s a precedent for that. The young Bend company that’s had the most success raising investor cash is G5 Search Marketing, which has grown to more than 110 jobs since its launch in 2005. The average age among G5 employees is 31, which makes sense when you consider that the industry of search engine optimization has not existed for long.
Hobin takes a seat in the conference room and starts talking with the same matter-of-fact optimism I recall from previous phone interviews: “In a macro sense people are struggling all over, but it’s different for small startups,” he says. “Internet technology is on fire all over the country. It reminds me of 1998.”
Hobin moved to Bend in 2002 after pursuing a variety of ventures in the Bay Area dot-com boom years. “Some of them did pretty well, others crashed and burned,” he says with a shrug. He launched G5 in 2005 by going after the not-particularly-sexy business of self-storage units, leading the shift from the yellow pages to the Internet and providing companies with sales leads and instant analytic reports. From there he expanded into senior housing and apartment buildings. He bootstrapped the company for five years before landing $15 million from Volition Capital out of Boston last year. Sales grew 60% last year. Last October, the business expanded into a new floor, and they’re already running out of space there.
Hobin says he has no regrets about building G5 in Bend, and he expects plenty of similar growth businesses to follow likewise, especially now that the town has become affordable again. “The real estate crash was the best thing that ever happened to Bend,” he says.
Tuesday, February 25, 2014
BY LINDA BAKER
Les Schwab has put a premium on customer service since 1952, when legendary namesake Les Schwab founded the company with one store in Prineville. (Schwab died in 2007.) But if the corporate principles remain essentially the same, the world around this iconic Oregon business has changed dramatically.
Tuesday, February 25, 2014
BY AMY MILSHTEIN
Kelly Dachtler, president of The Clymb, redefines outdoor retail.
Friday, March 28, 2014
BY TOM COX | OB BLOGGER
The next mysterious (or disastrous) event could be one that you or your team might suddenly need to respond to, probably under intense scrutiny.
Thursday, March 27, 2014
BY MARY SPILDE | OP-ED CONTRIBUTOR
Community college career, technical and workforce programs present an opportunity to bring business and education together as never before.
Tuesday, February 25, 2014
BY BRANDON SAWYER
The 100 Best Companies get more creative with perks and more generous with benefits; employees seek empowering relations with management and coworkers.
Thursday, April 17, 2014
BY JASON NORRIS | OB BLOGGER
The “polar vortex” of 2014 seems to have finally thawed and we believe this change in weather will bring more sunshine to the U.S. economy as well.
Thursday, February 27, 2014
Our 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.
|How Doug Badger spends his downtime|
|Port at a crossroads|
|Our man in Congress|
|100 Best awards 2014|
|First lady announces jobs website for veterans|
|Amazon signs deal with HBO|
|McDonald's U.S. Q1 profits decline|
|Americans question Big Bang theory |
|Skin cancer rates 'surge' since 1970s|
|Teen survives 5-hour flight in jet wheel well|
|NASA discovers first potentially habitable planet|
Marketing the state brings new business, new jobs and a better quality of life for everyone.
Living in the beautiful Pacific Northwest means enjoying our wonderful surroundings, while remaining aware of the multiple types of natural disaster threats that we face: winter storms, windstorms, floods, landslides, earthquakes, volcanoes and tsunamis.“
Oregon State University's hospitality degree program invests in next-generation leaders.
On Saturday, April 26, more than 1,900 local Comcast employees and their families, friends and community partners will “make change happen” as they volunteer to improve schools and nonprofits in Oregon and Southwest Washington as part of Comcast’s 13th Comcast Cares Day.
NAI Norris, Beggs & Simpson just completed their newly rebranded First Quarter Market Reports. Not only does it feature a brand new format, but the report ensures accuracy due to the annual truing up of their database.
Samuel Hernandez, an Associate at Barran Liebman, is the recipient of a 2014 Oregon State Bar Litigation Section Rising Litigator Award.