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|Articles - July 2011|
|Wednesday, June 22, 2011|
Page 4 of 8
The ownership team for 10 Barrel certainly doesn’t look like a cutthroat bunch when I drive out to meet with them in a half-deserted business park off Empire Avenue. They’re soaking up sun in the parking lot, cracking jokes and drinking from a keg. Co-owner Chris Cox, who is 33, boasts about the great whiffle ball games in the parking lot as he leads me back to an office decorated with a poster advertising Extreme Midget Wrestling. His partner Garret Wales joins us a short time later with a container full of Mexican food.
Cox and his brother Jeremy were in their 20s when they moved from Portland to Bend to escape their corporate jobs and take a shot at buying and running a bar. It was boom time in Bend, so their bar did extremely well. They hired brewers and got into making their own beer, sold it hard, brought in ownership partners with experience in distribution and sales. They did everything right — except they bought property in Bend.
“Our property investments are down 70%,” Cox says with a grin. “But that’s how it is in Bend. You can tell the saddest sob story about all the money you lost and chances are the guy across the bar from you has been through something 10 times as bad.”
When the bottom fell out of the economy, the brokers and builders who used to flock to the bar to celebrate their successes stopped showing. The Coxes hired two out-of-work attorneys as servers. The value of the land they’d bought just kept falling. But their 10 Barrel brand held up well, in Portland as well as in Bend. Cox and his co-owners overruled the cautionary advice they heard from everyone they talked to and opened a brewpub in February 2010. Rather than sputter, the place has taken off. They couldn’t keep up with demand for their beer, so they decided to expand production fourfold, bringing in 14-year Deschutes Brewery veteran Jimmy Siefert to lead the transition. Siefert is hanging out in the parking lot, and when I ask him how he feels about his new job, he launches into a passionate monologue about how much fun it will be to grow 10 Barrel like they grew Deschutes.
Cox smiles. “We drink beer all day long, but we work really hard, too.”
It’s not the typical path to job creation, but it’s working for 10 Barrel. Launched in 2006, the company is up to 100 jobs. Cox expects to hire 20 more people to keep up with production and move the beer into new markets outside of Bend.
Thursday, June 26, 2014
Monday, July 07, 2014
BY TOM COX | OB BLOGGER
Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
Thursday, July 24, 2014
BY LINDA BAKER | OB EDITOR
Remember the naysayers? Those who called the South Waterfront aerial tram a boondoggle? Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Tuesday, June 03, 2014
Citing the transition to catch shares management as a key to rebuilding stocks and reducing bycatch, 13 species caught by the West Coast trawl fishery today earned designation from the Marine Stewardship Council (MSC) as sustainable.
Wednesday, July 09, 2014
BY LINDA BAKER | OB EDITOR
Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.
Thursday, June 26, 2014
BY ERIC FRUTS | OB BLOGGER
Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?
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