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|Articles - July 2011|
|Wednesday, June 22, 2011|
Page 4 of 8
The ownership team for 10 Barrel certainly doesn’t look like a cutthroat bunch when I drive out to meet with them in a half-deserted business park off Empire Avenue. They’re soaking up sun in the parking lot, cracking jokes and drinking from a keg. Co-owner Chris Cox, who is 33, boasts about the great whiffle ball games in the parking lot as he leads me back to an office decorated with a poster advertising Extreme Midget Wrestling. His partner Garret Wales joins us a short time later with a container full of Mexican food.
Cox and his brother Jeremy were in their 20s when they moved from Portland to Bend to escape their corporate jobs and take a shot at buying and running a bar. It was boom time in Bend, so their bar did extremely well. They hired brewers and got into making their own beer, sold it hard, brought in ownership partners with experience in distribution and sales. They did everything right — except they bought property in Bend.
“Our property investments are down 70%,” Cox says with a grin. “But that’s how it is in Bend. You can tell the saddest sob story about all the money you lost and chances are the guy across the bar from you has been through something 10 times as bad.”
When the bottom fell out of the economy, the brokers and builders who used to flock to the bar to celebrate their successes stopped showing. The Coxes hired two out-of-work attorneys as servers. The value of the land they’d bought just kept falling. But their 10 Barrel brand held up well, in Portland as well as in Bend. Cox and his co-owners overruled the cautionary advice they heard from everyone they talked to and opened a brewpub in February 2010. Rather than sputter, the place has taken off. They couldn’t keep up with demand for their beer, so they decided to expand production fourfold, bringing in 14-year Deschutes Brewery veteran Jimmy Siefert to lead the transition. Siefert is hanging out in the parking lot, and when I ask him how he feels about his new job, he launches into a passionate monologue about how much fun it will be to grow 10 Barrel like they grew Deschutes.
Cox smiles. “We drink beer all day long, but we work really hard, too.”
It’s not the typical path to job creation, but it’s working for 10 Barrel. Launched in 2006, the company is up to 100 jobs. Cox expects to hire 20 more people to keep up with production and move the beer into new markets outside of Bend.
Tuesday, May 26, 2015
BY KIM MOORE
A conversation with Gene Pelham, CEO of Rogue Credit Union.
Tuesday, May 26, 2015
BY JACOB PALMER
Live, Work, Play: CEO of Gorilla Capital.
Tuesday, May 26, 2015
BY LINDA BAKER
Spring rains are the bane of an Oregon cherry farmer’s existence. Even a few sprinkles can crack the fruit so badly it’s not worth picking. Science to the rescue: Researchers at Oregon State University have developed a spray-on film that cuts rain-related cracking in half, potentially saving a season’s crop. The coating, patented as SureSeal, is made from natural chemicals similar to those found in the skins of cherries: cellulose, palm oil-based wax and calcium.
Friday, May 22, 2015
BY LINDA BAKER | PHOTOS BY JASON E. KAPLAN
As the recession recedes and tourism grows, Central Oregon resorts redefine themselves for a new generation.
Wednesday, June 10, 2015
Jeff Lang and his wife Rae used to dole out campaign checks like candy. “We were like alcoholics,” Lang says. ”We couldn’t just give a little.”
Tuesday, June 23, 2015
Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.
Wednesday, June 24, 2015
One year after he was appointed chair of the Portland Development Commission, Tom Kelly talks about PDC's longevity, Neil Kelly's comeback and his new role as Portlandia's landlord.
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