|| Print ||
|Articles - July 2011|
|Wednesday, June 22, 2011|
Page 3 of 8The spirit of invention, as applied to video software, gliders and beer
Coffey moved to Bend 11 years ago and fell in love with the fly-fishing and the community feel. After his job fell through, he decided to try something entrepreneurial. He’s 37 years old, and StreamIt is his fifth company. He’s hoping to grow it to 50 employees by the end of 2012. “With my other companies the goal was to sell them,” he says. “This time we’re going to build it here in Bend.”
The goal of StreamIt is to help people and institutions distribute videos online and get paid for them. There is a huge market for training and educational business videos, and for the most part they are still sold as DVDs. “DVDs are dying,” he says. “Why in the world would I manufacture a DVD? I get global distribution immediately online. And I get analytics.”
In Coffey’s view, small technology companies like his are the obvious sweet spot for Bend. “We’ve done light manufacturing,” he says. “Light manufacturing killed us. It’s time to get serious about taking risks on startups.”
Coffey didn’t think he was taking a personal risk when he bought a home in 2006. Today he is $250,000 under water. He’s not happy about it, but he points out that in many ways Bend’s crash has been good for entrepreneurs. Rent is cheap and the pool of people hungry for work is large. He can pay his software developers $60,000 to $80,000 as compared to the $100,000 to $120,000 they would earn in the Bay Area. He just has to convince them to live in Bend and kayak instead of sitting in California traffic.
Bend may be a community of choice for Coffey and his fellow serial entrepreneurs, but it is also a town with strong blue-collar roots. You see that when you drive east from the shops and restaurants of the Old Mill District over to the city’s more modest east side of older neighborhoods, box stores and industrial parks. Coffey is correct about the travails of light manufacturing in Bend, but at the same time it is difficult and a little sad to imagine a Bend where workers don’t build things for the physical world, like airplanes.
Out at the airport, it takes me a while to figure out where Windward Performance is located. I finally locate some workers in grimy clothes, building things by hand in a noisy hangar. They direct me to general manager Tim Gorbold. He tells me he joined the company two years ago; since then it’s grown from six people to 24. Among the recent hires are a 19-year-old woman, an 88-year-old machinist and recent graduates from Lehigh and Purdue universities. Asked what is enabling the company to expand, Gorbold says, “Greg is a brilliant aerodynamicist.”
Windward’s owner, Greg Cole, came to Bend in 1995 to work with Lanceair. Cole also served as chief engineer for Columbia Aircraft, which built highly regarded planes in Bend but ran into cash-flow problems and was bought out of bankruptcy by Cessna. Cessna told Oregon Business it had no plans to leave Bend a year before doing exactly that, shifting jobs to Mexico. Another major employer, Epic Aircraft, was sold out of bankruptcy in 2010 and is struggling to revive operations.
When Cole talks about the lost jobs at the airport he grits his teeth and shakes his head. Then he moves to show me what he’s working on in his seven-hangar operation: a glider designed to soar to a record-breaking 90,000 feet (close to completion), an electric plane with a tilt-wing design to combine the lift of a helicopter with the thrust of a small plane (concept stage), aerodynamic wind turbines that produce more electricity by bouncing around like beach kites, a super-bad glider capable of withstanding 10Gs — more torque than what fighter pilots absorb.
“We can’t be crude,” Cole says. “We have to be exceedingly elegant, exceedingly low-drag, exceedingly light and strong.”
The Windward operation does not resemble a factory production line so much as a sprawling innovation lab. Employees are making carbon fiber molds by hand. Cole walks through the facility briskly, riffing on lift-to-drag ratios, pressurized breathing machines, space exploration and the challenge of finding a fuel source anywhere near as efficient as petroleum. It is exhausting and delightful to try to keep pace with his ideas.
Outside of the hangars in the midday light, Cole gestures to the nearby building that Cessna abandoned. “I worked in that building when it first opened,” he says. “I’d like to get back in there, building airplanes.”
The company will need to grow for that to happen, and it is. Windward and Cole are getting a lot of publicity for their Perlan glider, and their other projects offer tantalizing glimpses of the future. “We’d like to be a 120-person company,” says Cole. “We’re headed in that direction.”
Friday, February 27, 2015
PHOTOS BY JASON E. KAPLAN
Images from the 2015 celebration of Oregon's great workplaces.
Friday, February 20, 2015
BY JOE CORTRIGHT | OB CONTRIBUTOR
"Shipping containers to Portland is like waiting for a bus that travels once a day."
Tuesday, February 24, 2015
BY KIM MOORE | OB RESEARCH EDITOR
A conversation with Donna Earley, director of sales and marketing for the Salem Convention Center.
Monday, February 09, 2015
BY MEGHAN NOLT
VIDEO: Gifford's Flowers brings family approach to PSU-area shop.
Monday, February 23, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Power Lunch at Swagat in Hillsboro.
Thursday, March 19, 2015
BY APRIL STREETER
How the private sector can ride the next transit revolution.
Tuesday, February 24, 2015
BY LINDA BAKER | OB EDITOR
At Oregon State University, a 21st century version of the bad dream — nuclear terrorism — is alive and well. This winter, the Department of Nuclear Physics and Radiation Health Physics created a new interdisciplinary graduate emphasis in nuclear forensics, a Sherlock Holmes-sounding program that aims to identify how and where confiscated nuclear and radiological materials were created.
|Get on the bus!|
|Bike Chic: 7 stylish options for cyclists|
|Beam Me Up|
|Emperor of the Sea|
|Epitaph for a Boondoggle|
|Student loan debtors face default in repayment strike|
|Jay Z unveils streaming music service|
|Volvo plans $500M car factory in US|
|Oil crash starting to hurt in Texas|
|Swiss bankers guilty of tax fraud avoid jail|
|US grants Texan rhino hunter permit to bring back trophy|
|Norwegian Air tweaks cockpit rules after Germanwings crash|
A new report highlights how Oregon bankers are giving back to their communities.
Since 1932 Tidewater Transportation & Terminals (operating as Tidewater Barge Lines and Tidewater Terminal Company) has operated a multicommodity transportation and terminal company based in Vancouver, Washington. The friendly expression on the company’s shipping containers reflects the attitude of about 330 safety and community-conscious employees but belies how complicated the barge business really is.
The Port of The Dalles has run marine facilities since the 1930s, but they are part of a larger mission to strengthen the local economy. They focus on regional economic development with a strong bent toward adding good-paying jobs in high tech, manufacturing and other industries.
The Atkinson Graduate School of Management at Willamette University has maintained its business accreditation by AACSB International—The Association to Advance Collegiate Schools of Business.
Like the advent of the locomotive, the cloud creates business opportunities that simply weren’t possible before now. Get up to speed fast in May at an exciting cloud-empowered Portland event.
Registration is now open for Portland Business Alliance’s Annual Meeting, one of the largest business gatherings in Portland each year.