Home Back Issues June 2011 Small Oregon businesses go global

Small Oregon businesses go global

| Print |  Email
Articles - June 2011
Wednesday, May 18, 2011
Article Index
Small Oregon businesses go global
Page 2
Page 3
Page 4
Page 5
0611_GoingGlobal_07
Pet food products from Clackamas-based Castor & Pollux are selling well in Asia as incomes there rise.
Another company benefiting from the growing appetite overseas for upscale products is Castor & Pollux Pet Works. Brian Connolly and his wife and co-founder, Shelley Gunton, built the company on the notion that the “humanization of pets” was a long-term trend that would accelerate. Their experience living abroad in Hong Kong suggested that the cult of the happy pet was not merely an American phenomenon. The trend has accelerated as incomes have risen, especially in Asia.

Connolly says the business is exporting to seven countries in Asia, with business particularly brisk in Taiwan, Japan and South Korea and a new market soon to open up in South Africa. The biggest market of all, in China, remains blocked by Chinese trade laws, much to Connolly’s frustration. “I tried for two years to get into China,” he says. “It was just impossible.”

In taking its products global, Castor & Pollux isn’t just selling pet food; it’s selling the idea of pets as beloved family members. Similarly, Portland-based SERA Architects isn’t just selling planning services; it is selling the notion that cities can be built in harmony with the land rather than degrading it. That concept is being put to the test in Abu Dhabi, where SERA is designing a sustainable city in the desert that harnesses the power of the sun and recycles sewage water to replenish a depleted fossil aquifer.
It’s an elaborate plan, seeming closer to a whimsical science project than the business-to-business component sales of Simplex Manufacturing, Hydra-Power Systems and Columbia Industrial Products. But from a bottom-line perspective, it’s pretty much the same thing: a million-dollar contract that gets the money moving, from overseas into Oregon.



 

More Articles

Political Clout

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

Businesses spend billions of dollars each year trying to influence political decision makers by piling money into campaigns.


Read more...

OB Poll: Wineries and groceries

News
Friday, October 24, 2014

24-winethumbA majority of respondents agreed: Local vineyards should remain Oregon-owned and quality is the most important factor when determining where to eat or buy groceries.


Read more...

Fly Zone

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE

The black soldier fly’s larvae are among the most ravenous and least picky eaters on earth.


Read more...

Growing a mobility cluster

News
Friday, October 31, 2014
0414 bikes bd2f6052BY LINDA BAKER | OB EDITOR

Why are there so few transportation startups in Portland?  The city’s leadership in bike, transit and pedestrian transportation has been well-documented.  But that was then — when government and nonprofits paved the way for a new, less auto centric way of life.


Read more...

Reimagining education to solve Oregon's student debt and underemployment problems

News
Thursday, November 13, 2014
carsonstudentdept-thumbBY RYAN CARSON | OP-ED CONTRIBUTOR

How do we skill up our future technology workforce in a smart way to take advantage of these high-paying jobs? The answer shouldn’t focus only on helping people get a bachelor’s degree.


Read more...

What I'm Reading

November/December 2014
Wednesday, October 22, 2014

Peter Lizotte at ACME Business Solutions and Roger Busse at Pacific Continental Bank share their favorite reads.


Read more...

The clean fuels opportunity

News
Monday, November 10, 2014
111014-dirtyfuel-thumbBY KIM MOORE | OB RESEARCH EDITOR

A market for low-carbon transportation fuels has a chance to flourish in Oregon if regulators adopt the second phase of the state’s Clean Fuels Program.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS