Home Back Issues June 2011 Small Oregon businesses go global

Small Oregon businesses go global

| Print |  Email
Articles - June 2011
Wednesday, May 18, 2011
Article Index
Small Oregon businesses go global
Page 2
Page 3
Page 4
Page 5
0611_GoingGlobal_07
Pet food products from Clackamas-based Castor & Pollux are selling well in Asia as incomes there rise.
Another company benefiting from the growing appetite overseas for upscale products is Castor & Pollux Pet Works. Brian Connolly and his wife and co-founder, Shelley Gunton, built the company on the notion that the “humanization of pets” was a long-term trend that would accelerate. Their experience living abroad in Hong Kong suggested that the cult of the happy pet was not merely an American phenomenon. The trend has accelerated as incomes have risen, especially in Asia.

Connolly says the business is exporting to seven countries in Asia, with business particularly brisk in Taiwan, Japan and South Korea and a new market soon to open up in South Africa. The biggest market of all, in China, remains blocked by Chinese trade laws, much to Connolly’s frustration. “I tried for two years to get into China,” he says. “It was just impossible.”

In taking its products global, Castor & Pollux isn’t just selling pet food; it’s selling the idea of pets as beloved family members. Similarly, Portland-based SERA Architects isn’t just selling planning services; it is selling the notion that cities can be built in harmony with the land rather than degrading it. That concept is being put to the test in Abu Dhabi, where SERA is designing a sustainable city in the desert that harnesses the power of the sun and recycles sewage water to replenish a depleted fossil aquifer.
It’s an elaborate plan, seeming closer to a whimsical science project than the business-to-business component sales of Simplex Manufacturing, Hydra-Power Systems and Columbia Industrial Products. But from a bottom-line perspective, it’s pretty much the same thing: a million-dollar contract that gets the money moving, from overseas into Oregon.



 

More Articles

Gender Code

September 2014
Tuesday, August 26, 2014
BY COURTNEY SHERWOOD

Janice Levenhagen-Seeley reprograms tech.


Read more...

How to add positivity to your team

Contributed Blogs
Friday, September 12, 2014
happy-seo-orlando-clientsBY TOM COX | OB BLOGGER

I often talk about what leaders can do. What about followers? If you’re a team member and you’d like to add positivity to your team, what might you do?


Read more...

Podcast: Turn Things Around with David Marquet

Contributed Blogs
Friday, October 17, 2014
davidmarquet thumbBY TOM COX | OB BLOGGER

How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.


Read more...

Books Rule

October 2014
Thursday, September 25, 2014
BY JON BELL

Powell's stays relevant in the digital age.


Read more...

College Hacker

September 2014
Wednesday, August 27, 2014
BY KLINT FINLEY

Treehouse CEO Ryan Carson builds a 21st-century trade school.


Read more...

Two Sides of the Coin

Contributed Blogs
Friday, September 26, 2014
0926 iphone6-thumbBY JASON NORRIS | GUEST BLOGGER

This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.


Read more...

True Blood

October 2014
Thursday, September 25, 2014
BY JOE ROJAS-BURKE

Antibiotics really aren’t magic bullets.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS