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|Articles - June 2011|
|Wednesday, May 18, 2011|
Page 4 of 5
Morrison says Benchmade spends a lot of time researching and building relationships with local partners in China and Russia, interviewing candidates in person and talking to retailers and dealers to make sure “the credibility checks out.”
Benchmade has learned firsthand that selling internationally brings risk, especially if your brand name is well known. “We’ve seen counterfeit product in Hong Kong and China and also coming from foreign countries into the U.S.,” says Morrison.
“Fortunately we do a good business with U.S. Customs and they know us. If they see a container full of knives made in a foreign country labeled Benchmade, they know it’s a counterfeit.”
For now, the opportunities overseas are outweighing the risks. Benchmade’s long relationship with U.S. Special Forces has brought military contracts with France, Australia and Greece, and Morrison says international sales are growing by double digits each year. The 180-employee company makes all of its knives in Oregon City, where it recently knocked down a wall to expand its manufacturing space by 20,000 square feet.
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