Comcast aims to fix reputation by hiring customer service reps


ASSOCIATED PRESS: Comcast will hire thousands in an attempt to bolster customer service.

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ASSOCIATED PRESS: Comcast will hire thousands in an attempt to bolster customer service.

“There are times you just need to transform things and rethink things from the base level. That’s what we’ve done,” Neil Smit, president and CEO of Comcast Cable, said at a cable-industry trade show in Chicago. The company has set aside $300 million for efforts to improve customer service and will add to that, he said.

The Philadelphia company will add 5,500 customer service jobs over the next two to three years. It’s also building three new call centers and adding technicians.

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