CNN: Opening this weekend in Seattle, the Starbucks Reserve Roastery and Tasting Room will be “beyond any coffee experience, or retail experience, anywhere in the world,” Howard Schultz told CNN.
CNN: Opening this weekend in Seattle, the Starbucks Reserve Roastery and Tasting Room will be “beyond any coffee experience, or retail experience, anywhere in the world,” Howard Schultz told CNN.
Starbucks Reserve Roastery will roast all the coffee it serves in store. It will also package coffee and sell it at other locations in 2015. The plan is to expand the Reserve Roastery model globally with the next opening likely in Asia in 2016.
“Let’s intoxicate people as they come in and let’s take them on a magical carpet ride, and it will create a halo on everything Starbucks,” Schultz said at the company’s biennial investor meeting.
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