Must Reads

The hair design business keeps growing

thelatestOn Saturday mornings, Beau Monde College of Hair Design in downtown Portland is a hive of energy, with customers coming and going, students honing their skills and even a little dance session to get things started. The scene is emblematic of a niche industry that has grown in Oregon while many others have suffered.

California’s brain drain is Oregon’s gain

thelatest

Out-of-state tuition dollars are saving the Oregon University System from financial strains as money for higher education continues to dry up. More and more Californians are pouring into Oregon schools, and university officials are happy to take their money.

Change brightens lighting opportunities

imo-blogIn September, General Electric, with its ties to American inventor and light bulb luminary Thomas Edison, closed its last major incandescent light factory, laying off more than 200 workers.  This seismic shift, mandated by energy efficiency standards, has created headaches for some companies and opportunities for others.

Lululemon's ground-level business strategy

thelatestAthletic apparel company Lululemon’s marketing strategy includes cupcakes, camp outs, dances and running clubs. It does not include broadcast or print advertising, or any other traditional marketing approaches. The company relies solely on social events, word of mouth and social media to get customers to its stores. Last week it took the unusual step of organizing an overnight camp-out in upscale Bridgeport Village.

Subsidies dry up for green business

thelatestLegislators presented a doom and gloom message to Oregon green business leaders last week: The Oregon General Fund continues to plummet. State subsidies, once readily offered through tax credits to green businesses, will now be more difficult to obtain.

Running events gain momentum

thelatestOregon is getting pounded in the recession - pounded by the soles of runners clamoring to snag a spot in marathons, relays and races filling up around the state.

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