People from all walks of business packed a casual luncheon Tuesday on the second floor of Portland's Bridgeport Brewpub + Bakery. Business cards were swapped left and right, but the focus of the lunch had more to do with the laptops and smart phones lying on the tables than straight-up networking.
The Oregon chapter of the American Marketing Association was holding a “Tweetshop," a workshop designed to help companies use Twitter to its fullest potential. On hand to school the eager learners were digital strategists David Veneski of Intel and Alex Williams of eROI.
The stats brought up during the workshop spoke volumes about the astounding growth of Twitter this year: The site jumped over 131 percent in unique visitors from February to March and reached 23 million unique visitors in June, surpassing the mighty New York Times website and catching up to CNN.com. With such a large user base, networking is easy; Veneski talked about connections he made simply by following people on Twitter. “It’s pretty interesting," Veneski said. "You get access to people you normally wouldn't be able to [reach].” Plus, with users frequently "re-tweeting" other people's posts, Veneski said information can quickly go viral no matter how big your follower base is.