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|Sunday, November 22, 2009|
He chose an industry you wouldn’t expect in this recession — the housing industry.
Making a large capital investment (in a quantity Boydstun would not disclose), he took three years to retrain his engineers from Boydstun Metal Works, which he closed in April. The business, Miranda Homes, is using the same facilities his car business did to build homes in Oregon. It’s raising eyebrows both locally and nationally because they just might be the most sustainable and energy-efficient homes being built in the state right now.
“We’re going back to the way homes used to be built,” Boydstun says. “We are building the whole house.”
Contracted to build 20 homes in Newport, the company sold its first house on Oct. 6, before it was completed. Located in Clackamas near 132nd Avenue, it went for $285,000.
“Miranda is showing that you can build a more energy-efficient house and the house could end up costing less,” says Mike O’Brien, a green building specialist at Portland’s Office of Sustainable Development.
The outside of the house doesn’t reveal that the frame is made out of recycled steel. And rather than being built on site, large pieces of the home are assembled at Boydstun’s Clackamas plant and then transported to the site where the panels are pieced together.
That makes the house so well insulated that the National Association of Home Builders, which is monitoring the energy efficiency of the home in Clackamas by measuring air flow and changes in temperature and humidity, estimates the house’s energy consumption will be around 50% of an average house.
“Headed toward 50% in energy efficiency savings is big,” says Amber Wood, a program manager at the National Association’s Research Center. “They’re going to be a leader in energy efficiency, nationally.”
“Their envelope is much better than a site-built house. It’s flawless,” says O’Brien.
And it was all done in 48 days, with Miranda’s 15 employees and four subcontractors doing electrical, plumbing, HVAC and landscaping — unlike the usual six months and numerous contractors.
Rather than using subcontractors, Miranda’s engineers are cross-trained. Wood says that “bringing everybody back in adds a lot of aspects of making it easier to build a house.” Miranda Homes also owns all of its own equipment.
Wood says it is that capital investment that’s key to Miranda’s uniqueness, funding the numerous up-front costs associated with bringing the various trades in home building in-house.
Boydstun, who knew nothing about building homes three years ago, was able to create Miranda’s business model and way of building homes — both radically different from typical home builders — because he and his engineers were able to approach home building from a completely different perspective.
“It’s not that it hasn’t been figured out,” Wood says. “It is somewhat unusual to combine everything the way Miranda Homes has.”
Correction, published Dec. 17, 2009:
The facility where Miranda Homes are being built was mistated; they are being built on privately owned property that was used by Boydstun Metal Works for R&D. Also, Miranda Homes is cross training its site workers, not engineers, instead of using subcontractors
Tuesday, December 09, 2014
BY LINDA BAKER
On the eve of the Portland Ad Federation's Rosey Awards, Matt Anderson, CEO of Struck, talks about the transition from creative director to CEO, the Portland talent pool and whether data is the new black in the creative services sector.
Thursday, November 20, 2014
BY JASON NORRIS | OB CONTRIBUTOR
Each month for Oregon Business, we assess factors that are shaping current capital market activity—and what they mean to investors. Here we take a look at two major developments regarding possible rollbacks of the Affordable Care Act (ACA).
Friday, October 24, 2014
A majority of respondents agreed: Local vineyards should remain Oregon-owned and quality is the most important factor when determining where to eat or buy groceries.
Thursday, December 11, 2014
There’s a fascinating article in the December issue of the Harvard Business Review about a profound power shift taking place in business and society. It’s a long read, but the gist revolves around the tension between “old power” and “new power” as a driver of transformation. Here’s an excerpt:
The authors, Henry Timms and Jeremy Heimans, don’t necessarily favor one form of power over another but merely outline how power is transitioning, and how companies can take advantage of these changes to strengthen their positions in the marketplace.
Our Powerbook issue might be viewed as a case study in the new-power transition. This annual book of lists provides information on leading businesses, nonprofits and universities in the state. Most of the featured companies are entrenched power players now pursuing more flexible and less hierarchical approaches to doing business. Law firms, for example, are adopting new technologies and fee structures to make legal services more accessible and affordable.
This month we also take a look at a controversial new U.S. Securities and Exchange Commission rule requiring public companies to disclose the median pay of workers, as well as the ratio between CEO and median-worker pay.
Part of the 2010 Dodd-Frank financial reform law, the rule will compel public companies to be more open about employee compensation, with the assumption that greater transparency will improve corporate performance and, perhaps, help address one of the major challenges of our time: income inequality.
New power is not only about strategy and tactics, the Harvard Business Review authors say. “The ultimate questions are ethical. The big question is whether new power can genuinely serve the common good and confront society’s most intractable problems.”
That sounds like a call to arms. Or a New Year’s resolution. Old power or new, the goals are the same: to be a force for positive change in the world. Happy 2015!
Friday, November 14, 2014
BY JESSICA RIDGWAY
Oregon entrepreneurs reveal their favorite caffeine hangouts.
Thursday, December 11, 2014
BY JESSICA RIDGWAY
Lawger upends the typical hourly based fee model by letting clients determine the cost.
Thursday, November 20, 2014
BY OB STAFF
Farmers, grocery stores and food processors cash in on kale.
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
Port of Morrow's business-ready attitude has a surprising global impact.
Through its support of the arts, the Cultural Trust is strengthening the business community.
Heed the morals of these seminal holiday stories in your everyday life.
Amy will practice in the firm's Business, Real Estate, and Tax practice groups.
While the Bend City Council ultimately upheld the approval which enables OSU-Cascades to move forward with the 10 acre site, it did also thoughtfully consider the nature of its code requirements, resident concerns and OSU-Cascade’s efforts and suggestions and crafted conditions of approval to address potential impacts of the site in the area.