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|Thursday, October 22, 2009|
A few months ago, I wrote a column for USA TODAY in which I advised small businesses to not use Twitter. Blasphemous yes, but my point was that, especially in this economy, you have to be careful about where you put your efforts because there is little room for error. Was Twitter the best use of your time? I wasn’t convinced.
The Twitterati didn’t like that one bit.
And then something interesting happened: That column received more play and more feedback — by far — than anything else I had ever written. Why? Because it went viral on Twitter.
There’s no doubt social media sites such as Twitter, Facebook and LinkedIn are changing the face of business generally and small business in particular. Social media is powerful, immediate, inexpensive, and can be high-impact. It’s the word-of-mouth advertising of the 21st century.
One person who gets that is Portlander Tara Reed (TaraReedDesigns.com). Reed is a gifted artist with an eye for both watercolors and business (maybe not surprising given she has a degree in marketing). And these days she uses that know-how not only to license her own products — her designs can be found in stores everywhere and on everything from dishes and kitchen textiles, to fabric, rubber stamps, garden flags and much more — but also to teach other artists how to license their art.
And that’s where social networking comes in.
Whether it’s her 2,500 followers on Twitter (@ArtistTaraReed), her constantly updated Facebook page, or her popular blog, Reed has grown her business significantly by expanding into social media. She uses it to corral new clients, meet mentors, expand e-business and plump profits. “Social media is a fun and free way to connect with your market and if done right, can really help your bottom line,” she told me.
Often, small business people are hesitant to try out new things because of the learning curve. Who’s got time to learn another new trick? Yet while learning and mastering social media won’t be fast, it need not be overwhelming either.
Want proof? Tara Reed took her first class on e-marketing a little more than a year ago.
Chris Nordyke is also a believer. An insurance agent in Corvallis, Nordyke says that thanks to social media he now gets one to two new clients a month. In fact, he loves social media for lots of reasons. “It significantly increases our customer loyalty, our discoverability and our speed of handling questions, service requests, and so on,” he says. “We’re extremely visible, and that helps establish trust.”
Or consider Christine Slocumb, president of Clarity Quest Marketing with offices in Roseburg and elsewhere.
Her company responded to a request for proposal that they found on LinkedIn, leading to a five-figure deal.
By posting whitepapers and recommendations on their Facebook pages, they found that former clients started to come back.
Putting their whitepapers and blogs on Digg, a content- sharing site, quadruples hits to their site on the day they post. “It also builds great links to our site,” says Slocumb.
And finally, no discussion of social media and small business in Oregon would be complete without discussing the Boring Funeral Home.
Elizabeth Fournier owns Cornerstone Funeral Services and Cremation in, you guessed it, Boring, Ore. While there are many benefits to a rural lifestyle, getting attention and building a vibrant business in an out-of-the-way place are not easy, and that’s why Fournier uses social media in a different way: as an economical, effective branding tool.
By using video, blogs, e-mail and social media sites, Fournier has created such an online name for herself and her company that she became the star of a reality show.
When Toshiba went looking for two drably named towns (Boring, and Normal, Illinois) and for some of the biggest eccentrics in those towns, they found Fournier. How? Because of her strong online presence. As a result, she was given some cutting-edge technology, became part of an online reality show and her town won $15,000 worth of laptops for the local school.
Nope, there’s nothing boring about social media. Just ask me on, alas, Twitter @SteveStrauss.
Monday, October 05, 2015
VIDEO BY JESSE LARSON
Profiling some of the organizations featured in the 2015 list.
Wednesday, August 19, 2015
BY AMY MILSHTEIN
Training, from the mundane to the sublime, bolsters companies and workers in an uncertain world.
Tuesday, September 15, 2015
BY LINDA BAKER
The 2016 presidential election is shaping up to be the year of the outsider, with Bernie Sanders and Donald Trump capturing leads in the polls and the headlines. In Portland, Wheeler vs. Hales is bucking the outlier trend.
Thursday, September 24, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Oregon's population is booming, and so are rental costs.
Thursday, August 27, 2015
BY LINDA BAKER
How do you put a baby on the cover of a business magazine without it looking too cutesy?
Wednesday, September 30, 2015
BY KIM MOORE
Striving for social equity is the mission of many nonprofits, and this year’s 100 Best Nonprofits to Work For in Oregon survey shows employees are most satisfied with their organizations’ fair treatment of differing racial, gender, disability, age and economic groups. But as a national discourse about racial discrimination and equity for low-income groups takes center stage, data show Oregon’s 100 Best Nonprofits to Work For still need to make progress on addressing these issues within their own organizations.
Monday, September 28, 2015
BY BEN WATERHOUSE
How Portland's Garden Bar plans to become the Starbucks of salad.
|The List: 100 Best Nonprofits to Work For in Oregon|
|Run, Nick, Run|
|100 Best Nonprofits: Working for equality inside and out|
|One Tough Mayor|
|Keep Pendleton Weird|
|VW admits system was intentionally placed to cheat|
|The $184,000 almond caper|
|Microsoft unveils new lineup of products|
|Miller-Budweiser merger hits snags|
|Portland State campus security to carry guns|
|Twitter's Steve Jobs?|
|American Apparel files for Ch. 11|
Wage gaps and workforce shortages are threatening the quality of care and supports to Oregonians with intellectual and developmental disabilities. Who’s caring for those who care for our most vulnerable residents?
Engaging employees and customers along the way.
After first visiting as tourists, entrepreneurs relocate to Oregon and spur economic growth.
Former Chief Medical Officer for Saint Alphonsus Health Alliance brings 30 years of healthcare industry expertise and innovation.
Have you reviewed and revised your vacation, sick leave and PTO polices? Determined how to best comply with Oregon's Sick Leave law? Let us help.
Cliff Davidson Named Partner of the Firm.