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|Thursday, October 22, 2009|
A few months ago, I wrote a column for USA TODAY in which I advised small businesses to not use Twitter. Blasphemous yes, but my point was that, especially in this economy, you have to be careful about where you put your efforts because there is little room for error. Was Twitter the best use of your time? I wasn’t convinced.
The Twitterati didn’t like that one bit.
And then something interesting happened: That column received more play and more feedback — by far — than anything else I had ever written. Why? Because it went viral on Twitter.
There’s no doubt social media sites such as Twitter, Facebook and LinkedIn are changing the face of business generally and small business in particular. Social media is powerful, immediate, inexpensive, and can be high-impact. It’s the word-of-mouth advertising of the 21st century.
One person who gets that is Portlander Tara Reed (TaraReedDesigns.com). Reed is a gifted artist with an eye for both watercolors and business (maybe not surprising given she has a degree in marketing). And these days she uses that know-how not only to license her own products — her designs can be found in stores everywhere and on everything from dishes and kitchen textiles, to fabric, rubber stamps, garden flags and much more — but also to teach other artists how to license their art.
And that’s where social networking comes in.
Whether it’s her 2,500 followers on Twitter (@ArtistTaraReed), her constantly updated Facebook page, or her popular blog, Reed has grown her business significantly by expanding into social media. She uses it to corral new clients, meet mentors, expand e-business and plump profits. “Social media is a fun and free way to connect with your market and if done right, can really help your bottom line,” she told me.
Often, small business people are hesitant to try out new things because of the learning curve. Who’s got time to learn another new trick? Yet while learning and mastering social media won’t be fast, it need not be overwhelming either.
Want proof? Tara Reed took her first class on e-marketing a little more than a year ago.
Chris Nordyke is also a believer. An insurance agent in Corvallis, Nordyke says that thanks to social media he now gets one to two new clients a month. In fact, he loves social media for lots of reasons. “It significantly increases our customer loyalty, our discoverability and our speed of handling questions, service requests, and so on,” he says. “We’re extremely visible, and that helps establish trust.”
Or consider Christine Slocumb, president of Clarity Quest Marketing with offices in Roseburg and elsewhere.
Her company responded to a request for proposal that they found on LinkedIn, leading to a five-figure deal.
By posting whitepapers and recommendations on their Facebook pages, they found that former clients started to come back.
Putting their whitepapers and blogs on Digg, a content- sharing site, quadruples hits to their site on the day they post. “It also builds great links to our site,” says Slocumb.
And finally, no discussion of social media and small business in Oregon would be complete without discussing the Boring Funeral Home.
Elizabeth Fournier owns Cornerstone Funeral Services and Cremation in, you guessed it, Boring, Ore. While there are many benefits to a rural lifestyle, getting attention and building a vibrant business in an out-of-the-way place are not easy, and that’s why Fournier uses social media in a different way: as an economical, effective branding tool.
By using video, blogs, e-mail and social media sites, Fournier has created such an online name for herself and her company that she became the star of a reality show.
When Toshiba went looking for two drably named towns (Boring, and Normal, Illinois) and for some of the biggest eccentrics in those towns, they found Fournier. How? Because of her strong online presence. As a result, she was given some cutting-edge technology, became part of an online reality show and her town won $15,000 worth of laptops for the local school.
Nope, there’s nothing boring about social media. Just ask me on, alas, Twitter @SteveStrauss.
Wednesday, June 10, 2015
Jeff Lang and his wife Rae used to dole out campaign checks like candy. “We were like alcoholics,” Lang says. ”We couldn’t just give a little.”
Wednesday, July 29, 2015
Pushing the extreme.
Wednesday, July 15, 2015
We asked readers to weigh in on the fossil fuel-green energy equation.
Thursday, June 18, 2015
While most categories of commercial real estate have performed well, one of the most robust has been apartment buildings.
Friday, July 10, 2015
BY LINDA BAKER
Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened its third Portland store in the Cedar Mill neighborhood this year; another outpost in Bend broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.
Tuesday, July 28, 2015
Uncertainty in Greece and China, along with potential interest rate hikes mean investors are looking at the market and nervously questioning where they should be invested.
Monday, July 13, 2015
BY KIM MOORE
Revenues in Oregon's private, for profit sector maintained solid growth as the economy continued to rebound.
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One of the many reasons why businesses fail is due to the lack of attention to analytics. Sure, you can go on running your business, but mastering the science of analytics will translate into a business advantage. But what exactly are analytics and why are they so important?
Court experience helps legal firm anticipate potential problems for clients and prevent expensive litigation.
When Garmin AT needed to consolidate operations for its 550 employees, it scanned its entire corporate map for possible sites.
Professional and Continuing Education (PACE) and the College of Business at Oregon State University is offering “Business Analytics for Competitive Advantage”, a two-day intensive workshop.
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