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|Thursday, October 22, 2009|
A few months ago, I wrote a column for USA TODAY in which I advised small businesses to not use Twitter. Blasphemous yes, but my point was that, especially in this economy, you have to be careful about where you put your efforts because there is little room for error. Was Twitter the best use of your time? I wasn’t convinced.
The Twitterati didn’t like that one bit.
And then something interesting happened: That column received more play and more feedback — by far — than anything else I had ever written. Why? Because it went viral on Twitter.
There’s no doubt social media sites such as Twitter, Facebook and LinkedIn are changing the face of business generally and small business in particular. Social media is powerful, immediate, inexpensive, and can be high-impact. It’s the word-of-mouth advertising of the 21st century.
One person who gets that is Portlander Tara Reed (TaraReedDesigns.com). Reed is a gifted artist with an eye for both watercolors and business (maybe not surprising given she has a degree in marketing). And these days she uses that know-how not only to license her own products — her designs can be found in stores everywhere and on everything from dishes and kitchen textiles, to fabric, rubber stamps, garden flags and much more — but also to teach other artists how to license their art.
And that’s where social networking comes in.
Whether it’s her 2,500 followers on Twitter (@ArtistTaraReed), her constantly updated Facebook page, or her popular blog, Reed has grown her business significantly by expanding into social media. She uses it to corral new clients, meet mentors, expand e-business and plump profits. “Social media is a fun and free way to connect with your market and if done right, can really help your bottom line,” she told me.
Often, small business people are hesitant to try out new things because of the learning curve. Who’s got time to learn another new trick? Yet while learning and mastering social media won’t be fast, it need not be overwhelming either.
Want proof? Tara Reed took her first class on e-marketing a little more than a year ago.
Chris Nordyke is also a believer. An insurance agent in Corvallis, Nordyke says that thanks to social media he now gets one to two new clients a month. In fact, he loves social media for lots of reasons. “It significantly increases our customer loyalty, our discoverability and our speed of handling questions, service requests, and so on,” he says. “We’re extremely visible, and that helps establish trust.”
Or consider Christine Slocumb, president of Clarity Quest Marketing with offices in Roseburg and elsewhere.
Her company responded to a request for proposal that they found on LinkedIn, leading to a five-figure deal.
By posting whitepapers and recommendations on their Facebook pages, they found that former clients started to come back.
Putting their whitepapers and blogs on Digg, a content- sharing site, quadruples hits to their site on the day they post. “It also builds great links to our site,” says Slocumb.
And finally, no discussion of social media and small business in Oregon would be complete without discussing the Boring Funeral Home.
Elizabeth Fournier owns Cornerstone Funeral Services and Cremation in, you guessed it, Boring, Ore. While there are many benefits to a rural lifestyle, getting attention and building a vibrant business in an out-of-the-way place are not easy, and that’s why Fournier uses social media in a different way: as an economical, effective branding tool.
By using video, blogs, e-mail and social media sites, Fournier has created such an online name for herself and her company that she became the star of a reality show.
When Toshiba went looking for two drably named towns (Boring, and Normal, Illinois) and for some of the biggest eccentrics in those towns, they found Fournier. How? Because of her strong online presence. As a result, she was given some cutting-edge technology, became part of an online reality show and her town won $15,000 worth of laptops for the local school.
Nope, there’s nothing boring about social media. Just ask me on, alas, Twitter @SteveStrauss.
Thursday, May 29, 2014
BY LINDA BAKER
Remember mood rings? A team of scientists at Oregon State University has designed what might be considered a 21st-century analog of the ’70s jewelry fad: a bracelet that reveals one’s exposure to pollutants.
Thursday, June 26, 2014
BY ERIC FRUTS | OB BLOGGER
Last year, the housing market in Oregon—and the U.S. as a whole—was blasting off. The Case-Shiller index of home prices ended the year 13% higher than at the beginning of the year. But, was last year a blip, or a trend?
Tuesday, June 03, 2014
Citing the transition to catch shares management as a key to rebuilding stocks and reducing bycatch, 13 species caught by the West Coast trawl fishery today earned designation from the Marine Stewardship Council (MSC) as sustainable.
Wednesday, July 09, 2014
BY LINDA BAKER | OB EDITOR
Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Friday, June 27, 2014
BY JASON NORRIS | OB BLOGGER
Over the last several months we have seen a wave of cross-border acquisitions, primarily U.S.-based companies looking to purchase non-U.S.-based companies. There are a few reasons for this, but the main culprit is the U.S. corporate tax system. The United States has one of the highest corporate tax rates in the world.
Thursday, May 29, 2014
BY COURTNEY SHERWOOD
Business and civic leaders weigh the risks and rewards of going green.
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Vigilant enters a New Year with a new president.
How George Fox has become one of Oregon's largest private universities.
Forest Grove sees growth in the burgeoning food and beverage scene.
Geffen Mesher is saddened to announce the passing of long-time shareholder, Tom “Mike” Anderson, who died on July 10, 2014, from liver disease diagnosed after recent heart surgery. He was 55 years old.
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