Visitors hit attractions

| Print |  Email
Wednesday, October 21, 2009
Many of Oregon’s top attractions have seen their visitor numbers increase over the last year despite the bad economy.

One bright spot is the High Desert Museum near Bend, which saw a 14% increase in attendance from July 2008 to July 2009.

“We are thrilled to see that, especially in today’s economy,” says museum president Janeanne A. Upp. But attendance increased only 6.5% from July to October this year, compared to the same period last year. “There are still winter break and the ski season to factor in,” says spokeswoman Cathy Carroll.

The museum gets 48% of its revenue from visitors, education programs, café and store sales, and facility rentals. Upp makes the most of her $3.5 million budget by changing exhibits nine times a year and marketing the museum in print and broadcast outlets. And with the closing of Bend’s Working Wonders Children’s Museum in October, attendance could increase even more. Upp says her museum will honor passes held by patrons of the closed institution.

OMSI in Portland reports a 10% increase for summer attendance but with no increase in revenue. “This is likely due to an increase in member attendance, which would not generate revenue each visit,” says communications director Lee Dawson.

The Oregon Zoo’s attendance grew 8.1% to 1.6 million visitors over the past year, which smashed all previous records. Spokeswoman Linda D’Ae-Smith says local residents are starting to rediscover the zoo. “People are looking for something closer to home,” she says. “They’re not taking that trip to Disneyland.”

The Enchanted Forest outside of Salem, the Tillamook Cheese Factory, the Oregon Caves National Monument near Cave Junction, and Crater Lake also reported an increase in visitors, but Multnomah Falls Lodge and McMinnville’s Evergreen Aviation Museum report no change. The same goes for the Columbia River Maritime Museum in Astoria, says store manager Blue Anderson. However, she says sales at the museum store have increased.

One exception is the Portland Art Museum, which saw a 20% decrease in visitors from July 2008 to July 2009. But marketing director Beth A. Heinrich says there’s a silver lining. The museum projected 30,000 visitors for July and August, but beat that number by about 54%.

WILLIAM E. CRAWFORD
 

More Articles

Growing a mobility cluster

News
Friday, October 31, 2014
0414 bikes bd2f6052BY LINDA BAKER | OB EDITOR

Why are there so few transportation startups in Portland?  The city’s leadership in bike, transit and pedestrian transportation has been well-documented.  But that was then — when government and nonprofits paved the way for a new, less auto centric way of life.


Read more...

Leading with the right brain

News
Tuesday, December 09, 2014
120914-manderson-thumbBY LINDA BAKER

On the eve of the Portland Ad Federation's Rosey Awards, Matt Anderson, CEO of Struck, talks about the transition from creative director to CEO, the Portland talent pool and whether data is the new black in the creative services sector.


Read more...

OB Poll: Wineries and groceries

News
Friday, October 24, 2014

24-winethumbA majority of respondents agreed: Local vineyards should remain Oregon-owned and quality is the most important factor when determining where to eat or buy groceries.


Read more...

Two Sides of the Coin

Contributed Blogs
Wednesday, October 22, 2014
22 twosidesBY JASON NORRIS

Historically, when the leaves fall, so do the markets. This year, earnings, Europe, energy and Ebola have in common? Beyond alliteration, they are four factors that the investors are pointing to for this year’s seasonal volatility.


Read more...

Corner Office: Marv LaPorte

January-Powerbook 2015
Saturday, December 13, 2014

The president of LaPorte & Associates lets us in on his day-to-day life.


Read more...

Tackling the CEO-worker pay gap

January-Powerbook 2015
Thursday, December 11, 2014
BY OREGON BUSINESS STAFF

An SEC rule targets the disparity between executive and employee compensation, reigniting a long-standing debate about corporate social responsibility.


Read more...

Fly Zone

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE

The black soldier fly’s larvae are among the most ravenous and least picky eaters on earth.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS